MOHANRAJ KANNAIYAN
VELLORE
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Executive
CTG-EYIL PRIVATE LIMITED
VELLORE
05.2024 - 09.2024
- Developed marketing strategies and campaigns to increase brand awareness.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Analyzed customer feedback to improve the quality of products and services.
- Established pricing strategies for new products by analyzing competitive landscape.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Maintained an up-to-date database of customers' contact information.
- Coordinated with design teams to create visuals that capture attention of target audience.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Marketed products and services at tradeshows and promotional events.
SALES EXECTIVE
PHISTREAM CONSULTING PRIVATE LIMITED
VELLORE
01.2019 - 02.2020
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Identified new potential markets and developed plans for targeting them.
- Attended industry events to build relationships with key contacts in the field.
- Provided technical support during product demonstrations at client sites.
- Managed a team of 5-10 sales representatives by providing guidance on best practices in salesmanship.
- Gathered data from surveys conducted among customers in order to determine areas of improvement.
BUSINESS DEVELOPMENT MANAGER
HDFC LIFE INSURANCE
VELLORE
06.2017 - 02.2018
- Developed and implemented strategies to increase sales and market share.
- Identified potential clients, built relationships, and negotiated contracts.
- Researched target markets to understand the needs of current and potential customers.
- Provided training to sales staff on effective communication techniques when dealing with clients.
- Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.
- Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
- Gained market share in new sales performance through aggressive team training.
BUSINESS DEVELOPMENT MANAGER
EXHILARS INNOVATIVE SOLUTIONS
VELLORE
06.2016 - 12.2016
- Identified potential clients, built relationships, and negotiated contracts.
- Conducted research on industry trends, competitor activities, and customer needs.
- Organized meetings between senior management and prospective customers.
- Collaborated with marketing team members to design promotional materials.
- Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
DISTRICT COORDINATOR
THE INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT (IED)
VELLORE
01.2015 - 07.2015
- Created and maintained budget plans for various district programs.
- Analyzed data from assessments to identify areas of improvement in instruction or programming.
- Oversaw recruitment efforts for new CSP within the district.
- Reviewed applications submitted by potential vendors seeking contracts with the district.
- Provided technical assistance to CSP implementing new technology systems.
- Coordinated with other supervisors, combining group efforts to achieve goals.
- Recruited, interviewed and selected employees to fill vacant roles.
- Guided employees in handling difficult or complex problems.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Resolved customer complaints or answered customers' questions.
Senior Process Engineer
RURAL SHORES BUSINESS SERVICE PVT LTD
VELLORE
01.2011 - 08.2014
- Performed data analysis of process operations to identify improvement opportunities.
- Provided technical support in developing new processes, equipment, and procedures.
- Monitored key performance indicators to assess production performance levels.
- Created process streamlining initiatives to increase quality and production efficiency.
- Analyzed production data to identify trends and develop solutions for process optimization.
Education
MASTER OF BUSINESS ADMINISTRATION - GENERAL MANAGEMENT
ANNA UNIVERSITY
CHENNAI08-2023
BACHELOR OF ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
PRIYADARSHINI ENGINEERING COLLEGE
VANIYAMBADI11-2010
DIPLOMA IN ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
DR. M.G. R POLYTECHNIC COLLEGE
ARNI, TIRUVANAMALLAI04-2006
XTH STANDARD - English Education
ST' PAUL'S MATRIC. HR SEC SCHOOL
SATHUVACHARI, VELLORE07-2003
Skills
- Prospect targeting
- Recruitment and hiring
- Product forecasts
- Direct marketing campaigns
- App marketing
- Branding
- Promotions
- Research
- Training and mentoring
- Public relations expert
- Excellent written and verbal communicator
- Copywriting
Languages
- TAMIL
- ENGLISH
- HINDI
Projects
Study of investors perspective on portfolio insurance with reference to Vellore district, MS office, Data Modelling
Disclaimer
ALL INFORMATION ARE TRUE AND CORRECT.
Personal Information
NAME : MOHANRAJ KANNAIYAN
Date of Birth: 15/02/1987
ADRESS : 126 M P SARATHY NAGAR
KAGITHAPATTARI
VELLORE - 632012
Overview - Summary
Master of Business Administration with 6 years of experience.
Languages
English, Tamil
First Language
Websites
Certification
- COMPUTER HARDWARE (PC TROUBLESHOOTING & REPAIR.
- ONLINE MARKETING EXECUTIVE.
- OCB-283 TELEPHONE SWITCH
- WLL (WIRELESS LOCAL LOOP)
- POWER PLANT
- MDF AND CABLES.
Accomplishments
- HDFC LIFE (PRL'S)
- MAX LIFE
Affiliations
- MORE THEN 70 INDIAN OIL PETROL PUMPS ACTIVITY DONE IN VELLORE DISTRICT
- MORE THEN 80 EV SHOWROOMS VISIT FOR LITHIUM BATTERY PROMOTION.
- MORE THEN 100 SCHOOLS VIST IN VELLORE DISITRICT FOR CHILDREAN HEALTH CARE.
References
References available upon request.
Timeline
Marketing Executive
CTG-EYIL PRIVATE LIMITED
05.2024 - 09.2024
SALES EXECTIVE
PHISTREAM CONSULTING PRIVATE LIMITED
01.2019 - 02.2020
BUSINESS DEVELOPMENT MANAGER
HDFC LIFE INSURANCE
06.2017 - 02.2018
BUSINESS DEVELOPMENT MANAGER
EXHILARS INNOVATIVE SOLUTIONS
06.2016 - 12.2016
DISTRICT COORDINATOR
THE INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT (IED)
01.2015 - 07.2015
Senior Process Engineer
RURAL SHORES BUSINESS SERVICE PVT LTD
01.2011 - 08.2014
- COMPUTER HARDWARE (PC TROUBLESHOOTING & REPAIR.
- ONLINE MARKETING EXECUTIVE.
- OCB-283 TELEPHONE SWITCH
- WLL (WIRELESS LOCAL LOOP)
- POWER PLANT
- MDF AND CABLES.
MASTER OF BUSINESS ADMINISTRATION - GENERAL MANAGEMENT
ANNA UNIVERSITY
BACHELOR OF ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
PRIYADARSHINI ENGINEERING COLLEGE
DIPLOMA IN ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
DR. M.G. R POLYTECHNIC COLLEGE
XTH STANDARD - English Education
ST' PAUL'S MATRIC. HR SEC SCHOOL
Similar Profiles
Sridevi KamarajSridevi Kamaraj
Senior Software Engineer at - Eleviant Tech (CTG Groups) Pvt LimitedSenior Software Engineer at - Eleviant Tech (CTG Groups) Pvt Limited
Vasuda KrishnamurthyVasuda Krishnamurthy
Financial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private LimitedFinancial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private Limited
Isaiah LeaIsaiah Lea
Quality Control at Toshiba/CtgQuality Control at Toshiba/Ctg