MOHANRAJ KANNAIYAN
Mail Id : mohanrajk1587@gmail.com Contact: 9894430559
VELLORE,TAMILNADU
Summary
Accomplished Digital marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
7
7
years of professional experience
5
5
Certification
Work History
Assistant Executive Customer Service
Deccan iservice
Chennai
02.2025 - 05.2025
- Responded promptly to customer requests for changes or updates to their policies.
- Reviewed insurance applications and supporting documents to determine eligibility for coverage.
- Provided guidance and advice on policy options to ensure compliance with regulations.
- Interacted with internal departments such as underwriting, sales, and accounting to resolve issues quickly and efficiently.
Marketing Executive
CTG-EYIL PRIVATE LIMITED
VELLORE
05.2024 - 09.2024
- Developed marketing strategies and campaigns to increase brand awareness.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Analyzed customer feedback to improve the quality of products and services.
- Established pricing strategies for new products by analyzing competitive landscape.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Maintained an up-to-date database of customers' contact information.
- Coordinated with design teams to create visuals that capture attention of target audience.
- Collected and analyzed market research data for use in forecasting.
- Delivered marketing strategy updates to upper-level management.
- Marketed products and services at tradeshows and promotional events.
SALES EXECTIVE
PHISTREAM CONSULTING PRIVATE LIMITED
VELLORE
01.2019 - 02.2020
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Identified new potential markets and developed plans for targeting them.
- Attended industry events to build relationships with key contacts in the field.
- Provided technical support during product demonstrations at client sites.
- Managed a team of 5-10 sales representatives by providing guidance on best practices in salesmanship.
- Gathered data from surveys conducted among customers in order to determine areas of improvement.
Relationship Manager
TATA AIA
Banglore
10.2018 - 12.2018
- Managed daily operations including scheduling appointments, coordinating meetings and preparing agendas.
- Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
- Analyzed market trends and identified potential new customers through research activities.
Management Trainee
Origin Techserve Pvt. Ltd
Chennai
04.2018 - 09.2018
- Resolved customer complaints professionally and efficiently.
- Provided support during peak periods of activity.
- Maintained accurate records of customer interactions.
- Resolved customer issues promptly.
BUSINESS DEVELOPMENT MANAGER
HDFC LIFE INSURANCE
VELLORE
06.2017 - 02.2018
- Developed and implemented strategies to increase sales and market share.
- Identified potential clients, built relationships, and negotiated contracts.
- Researched target markets to understand the needs of current and potential customers.
- Provided training to sales staff on effective communication techniques when dealing with clients.
- Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.
- Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
- Gained market share in new sales performance through aggressive team training.
BUSINESS DEVELOPMENT MANAGER
EXHILARS INNOVATIVE SOLUTIONS
VELLORE
06.2016 - 12.2016
- Identified potential clients, built relationships, and negotiated contracts.
- Conducted research on industry trends, competitor activities, and customer needs.
- Organized meetings between senior management and prospective customers.
- Collaborated with marketing team members to design promotional materials.
- Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
DISTRICT COORDINATOR
THE INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT (IED)
VELLORE
01.2015 - 07.2015
- Created and maintained budget plans for various district programs.
- Analyzed data from assessments to identify areas of improvement in instruction or programming.
- Oversaw recruitment efforts for new CSP within the district.
- Reviewed applications submitted by potential vendors seeking contracts with the district.
- Provided technical assistance to CSP implementing new technology systems.
- Coordinated with other supervisors, combining group efforts to achieve goals.
- Recruited, interviewed and selected employees to fill vacant roles.
- Guided employees in handling difficult or complex problems.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Resolved customer complaints or answered customers' questions.
Senior Process Engineer
RURAL SHORES BUSINESS SERVICE PVT LTD
VELLORE
01.2011 - 08.2014
- Performed data analysis of process operations to identify improvement opportunities.
- Provided technical support in developing new processes, equipment, and procedures.
- Monitored key performance indicators to assess production performance levels.
- Created process streamlining initiatives to increase quality and production efficiency.
- Analyzed production data to identify trends and develop solutions for process optimization.
Customer Service Representative
HCL info System
Banglore
06.2010 - 12.2010
- Updated anti-virus software on all computers within the organization's network.
- Configured user accounts, permissions and passwords according to established guidelines.
- Monitored system performance metrics to identify potential areas of improvement.
- Trained staff members on how to use the newly installed hardware and software programs.
- Ensured that all installed systems were properly documented for future reference.
Education
MASTER OF BUSINESS ADMINISTRATION - GENERAL MANAGEMENT
ANNA UNIVERSITY
08-2023
BACHELOR OF ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
PRIYADARSHINI ENGINEERING COLLEGE
11-2010
DIPLOMA IN ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
DR. M.G. R POLYTECHNIC COLLEGE
04-2006
XTH STANDARD - English Education
ST' PAUL'S MATRIC. HR SEC SCHOOL
07-2003
Skills
- Prospect targeting
- Recruitment and hiring
- Product forecasts
- Direct marketing campaigns
- App marketing
- Branding
- Promotions
- Research
Websites
Projects
Study of investors perspective on portfolio insurance with reference to Vellore district, MS office, Data Modelling
Disclaimer
ALL INFORMATION ARE TRUE AND CORRECT.
Personal Information
Overview - Summary
Master of Business Administration with six years of experience
Languages
English, Tamil
First Language
Certification
- COMPUTER HARDWARE (PC TROUBLESHOOTING & REPAIR.
- ONLINE MARKETING EXECUTIVE.
- OCB-283 TELEPHONE SWITCH
- WLL (WIRELESS LOCAL LOOP)
- POWER PLANT
- MDF AND CABLES.
Accomplishments
- HDFC LIFE (PRL'S)
Affiliations
- MORE THEN 70 INDIAN OIL PETROL PUMPS ACTIVITY DONE IN VELLORE DISTRICT
- MORE THEN 80 EV SHOWROOMS VISIT FOR LITHIUM BATTERY PROMOTION.
- MORE THEN 100 SCHOOLS VIST IN VELLORE DISITRICT FOR CHILDREAN HEALTH CARE.
Personal Details
Name: Mohanraj kannaiyan
D:O:B :15/02/1987
Address: New no 126 Old no 133
M.P Sarathy Nagar
Kagithapattari
Vellore -632012
References
References available upon request.
Skills
- Training and mentoring
- Public relations expert
- Excellent written and verbal communicator
- Copywriting
Accomplishments
- MAX LIFE
Timeline
Assistant Executive Customer Service
Deccan iservice
02.2025 - 05.2025
Marketing Executive
CTG-EYIL PRIVATE LIMITED
05.2024 - 09.2024
SALES EXECTIVE
PHISTREAM CONSULTING PRIVATE LIMITED
01.2019 - 02.2020
Relationship Manager
TATA AIA
10.2018 - 12.2018
Management Trainee
Origin Techserve Pvt. Ltd
04.2018 - 09.2018
BUSINESS DEVELOPMENT MANAGER
HDFC LIFE INSURANCE
06.2017 - 02.2018
BUSINESS DEVELOPMENT MANAGER
EXHILARS INNOVATIVE SOLUTIONS
06.2016 - 12.2016
DISTRICT COORDINATOR
THE INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT (IED)
01.2015 - 07.2015
Senior Process Engineer
RURAL SHORES BUSINESS SERVICE PVT LTD
01.2011 - 08.2014
Customer Service Representative
HCL info System
06.2010 - 12.2010
MASTER OF BUSINESS ADMINISTRATION - GENERAL MANAGEMENT
ANNA UNIVERSITY
BACHELOR OF ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
PRIYADARSHINI ENGINEERING COLLEGE
DIPLOMA IN ELECTRONICS AND COMMUNICATION ENGINEERING - Electronics And Communications Engineering
DR. M.G. R POLYTECHNIC COLLEGE
XTH STANDARD - English Education
ST' PAUL'S MATRIC. HR SEC SCHOOL
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimePart TimeContract WorkInternshipLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time offFlexible work hoursPersonal development programsTeam Building / Company RetreatsPaid sick leaveStock Options / Equity / Profit Sharing401k match4-day work weekSoftware
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Typing & Data Entry
Google Workspace (Docs, Sheets, Slides, Drive)
Digital Marketing & Web Tools SEO Tools (Ahrefs, SEMrush, Moz) Google Ads & Meta Ads Manager Google Analytics Canva / Figma (Design & content creation) WordPress / Wix / Blogger (Website management) Mailchimp / HubSpot (Email marketing)
Quote
Business opportunities are like buses, there’s always another one coming.
Richard Branson
Interests
Digital Marketing
Cricket, Movies and Reading
- Cricket: Builds teamwork and strategic thinking.
- Movies: Inspires creativity and storytelling perspective.
- Reading: Enhances knowledge and continuous learning habit.