MOHD FAHEEM QADRI
Mumbai
Summary
Seasoned media professional with 18+ years of leadership experience in driving sales growth, brand partnerships, and integrated marketing solutions across India’s leading broadcast networks. Demonstrated success in steering teams, building high-value client relationships, and delivering consistent revenue growth through strategic sales planning and innovative brand integration. Skilled in leading diverse business verticals—retail, corporate, and government—with a focus on revenue maximization, operational excellence, and creative collaboration with programming teams.
Overview
21
21
years of professional experience
Work History
Associate Sales Head
BIG FM
Mumbai
07.2022 - Current
- Lead revenue generation across Retail, Corporate, and Government verticals in Mumbai.
- Formulate and execute sales strategies aligned with organizational goals.
- Collaborate with Programming and Creative teams to develop innovative radio spots and campaigns.
- Provide regular inputs on station sound and content mix for improved listener engagement.
- Mentor the sales team for performance excellence and strategic growth.
- Key Achievements:
- - Conceptualized and executed content-led integrations enhancing brand impact and listenership.
- - Recognized for bridging sales and programming synergy for cohesive brand storytelling.
Assistant General Manager – Sales
RED FM
Mumbai
06.2019 - 06.2022
- Oversaw sales operations, developing client-specific strategies to drive brand-led revenues.
- Created exclusive integrations for marquee clients like Netflix, Colors, Zee, Facebook, Cipla, and Abbott.
- Partnered with Programming to craft engaging properties ensuring brand and listener satisfaction.
- Key Achievements:
- - Secured multiple exclusive brand partnership deals.
- - Increased digital and on-air revenue contribution through integrated solutions.
Deputy General Manager – Sales
Radio City 91.1 FM (Music Broadcast Ltd.)
Mumbai
04.2016 - 05.2019
- Headed sales operations for Mumbai and MP-CG markets driving retail and franchise growth.
- Collaborated with Programming to conceptualize creative content integrations and campaign sound design.
- Key Achievements:
- - Delivered consistent year-on-year growth across key advertiser categories.
Cluster Head – Uttar Pradesh
RED FM
Lucknow
01.2015 - 03.2016
- Led operations for Lucknow, Allahabad & Varanasi stations including sales, marketing, and programming.
- Co-created localized campaigns with Programming to enhance regional appeal and engagement.
- Key Achievements:
- - Achieved double-digit cluster revenue growth within one fiscal year.
Station Head – Indore
94.3 My FM (DB Corp. Ltd.)
Indore
12.2013 - 12.2014
- Directed business operations and overall P&L for Indore station.
- Developed radio innovations and sponsorship models in collaboration with Programming.
- Key Achievements:
- - Achieved record-breaking revenue growth through category diversification.
Senior Manager – Distribution
ZEE Entertainment Enterprises Ltd.
Mumbai
10.2012 - 11.2013
- Managed channel carriage and placement deals across Maharashtra and MP–CG regions.
- Handled MOUs, agreements, and payments for multi-channel distribution.
- Key Achievements:
- - Improved channel positioning and visibility across markets.
Station Head
RED FM
Bhopal
04.2010 - 10.2012
- Led sales and business operations for Bhopal station.
- Partnered with Programming for creative campaign planning and station sound improvement.
- Key Achievements:
- - Delivered highest quarterly sales growth regionally.
Account Manager – Group Head
Radio Mirchi (ENIL)
Bhopal & Pune
03.2007 - 04.2010
- Managed client relationships and executed radio-led campaigns for multiple sectors.
- Collaborated with Programming to create customized radio spots and content-driven ideas.
- Key Achievements:
- - Consistently exceeded quarterly sales targets.
Manager – Marketing & Sales
Raj Television Network
Bhopal
04.2005 - 03.2007
- Led marketing and sales initiatives enhancing channel visibility and advertising revenue.
- Executed marketing campaigns ensuring brand consistency and advertiser satisfaction.
- Key Achievements:
- - Delivered consistent revenue growth through focused sales strategies.
Education
Bachelor of Commerce (B.Com) -
Barkatullah University
BhopalSkills
- Strategic Sales & Revenue Leadership
- Brand Integration & Solution Selling
- Client Relationship Management
- Business Planning & Market Expansion
- Team Leadership & People Development
- Programming Collaboration & Innovation
- Media Strategy & Campaign Management
Languages
Urdu
First Language
Hindi
Upper Intermediate
B2
English
Upper Intermediate
B2
Timeline
Associate Sales Head
BIG FM
07.2022 - Current
Assistant General Manager – Sales
RED FM
06.2019 - 06.2022
Deputy General Manager – Sales
Radio City 91.1 FM (Music Broadcast Ltd.)
04.2016 - 05.2019
Cluster Head – Uttar Pradesh
RED FM
01.2015 - 03.2016
Station Head – Indore
94.3 My FM (DB Corp. Ltd.)
12.2013 - 12.2014
Senior Manager – Distribution
ZEE Entertainment Enterprises Ltd.
10.2012 - 11.2013
Station Head
RED FM
04.2010 - 10.2012
Account Manager – Group Head
Radio Mirchi (ENIL)
03.2007 - 04.2010
Manager – Marketing & Sales
Raj Television Network
04.2005 - 03.2007
Bachelor of Commerce (B.Com) -
Barkatullah University
Similar Profiles
HIMANSHU SANDHUHIMANSHU SANDHU
Sr. Brand Solutions Manager ( Mumbai and ROW) at BIG FMSr. Brand Solutions Manager ( Mumbai and ROW) at BIG FM
Aaditya DalmiaAaditya Dalmia
Video Editor at BIG FMVideo Editor at BIG FM
Geetika JohriGeetika Johri
National Programming Head at 92.7 BIG FM, RBNLNational Programming Head at 92.7 BIG FM, RBNL
FARHAZ KHANFARHAZ KHAN
Business Development Manager at Pure Grown DiamondsBusiness Development Manager at Pure Grown Diamonds
RONAK JAINRONAK JAIN
Process Improvement Analyst- Customer Operations at IAGL LtdProcess Improvement Analyst- Customer Operations at IAGL Ltd