Mohini Jasuja
Gurgaon
Summary
Dedicated Mobile Delivery Senior Manager with experience in achieving tangible results and cross-team collaboration. Proactive and excited with like-minded individuals to achieve goals
Overview
6
6
years of professional experience
Work History
Publisher Manager
Mobisaturn Technologies Pvt. Ltd.
12.2023 - Current
- Assessed affiliate performance regularly, providing constructive feedback and tailored action plans for improvement as necessary.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Monitor affiliate activity, analyze performance, identify areas of improvement, recommend ways to increase affiliate generated Revenue
- Interface with our affiliate network to coordinate day-to-day aspects of program management and engage in regular communication with affiliates
- Understands the business and work towards achieving their KPI
- Making daily and monthly purchase
- Read data deeply to understand fraud activity
Senior Manager
IcubesWire Technology Pvt. Ltd
03.2023 - 09.2023
- Onboarding new publishers to make most of the campaigns live with good profit margin
- Monitor affiliate activity, analyze performance, identify areas of improvement, recommend ways to increase affiliate generated Revenue
- Interface with our affiliate network to coordinate day-to-day aspects of program management and engage in regular communication with affiliates
- Understands the business and work towards achieving their KPI
- Making daily and monthly purchase
- Read data deeply to understand fraud activity.
Delivery
Mobile, Convertup Media Pvt. Ltd
03.2021 - 02.2023
- Onboarding new publishers to make most of the campaigns live with good profit margin
- Monitor affiliate activity, analyze performance, identify areas of improvement, recommend ways to increase affiliate generated Revenue
- Understands the business and work towards achieving their KPI
- Making daily and monthly purchase
- Read data deeply to understand fraud activity
- Dealing in mobile delivery, same time exploring new model like CPLto learn more
- Give monthly projection and create media plan.
Manager
Convivial Cords
12.2020 - 03.2021
- Onboarding new publisher to build revenue
- Optimizing client report and panel data to help publishers to enhance their performance.
Business Manager
RlchAds Media
05.2020 - 12.2020
- Working on new proposals/strategies for clients to get new campaigns on board.
Affiliate Manager
Content Studio
07.2019 - 05.2020
- Monitoring campaign performance by optimizing it from data
- Working On CPI, CPL and VAS campaigns
- Helping Publishers to enhance their performance by comparing client data and panel data
- Finding new ways to increase performance through the affiliate marketing channel.
Business Manager
Liftmyads
04.2018 - 07.2019
- Responsible for client liaison and management of campaigns
- Analyzing campaign's performance & work towards achieving Targets on daily basis
- Working on new proposals/strategies for clients to get new campaigns onboard
- Working on CPI, CPA/CPL, CPC/CPV
- CPM, VAS campaigns
- Coordinating with the Accounts team for payment follow-ups with clients and getting the payments done.
Education
B.com - Commerce
School Of Open Learning
2015
Commerce CBSE Board
2012
Skills
- Good Knowledge of Excel
- Better Understanding of optimizing Client’s and Panel report
- Exploring and learning DSPs
- Understanding of Tracking Panels like Offer18, Trackier
- Understanding of Attribution Platforms like AppsFlyer, Branch, Adjust, Singular
- Task Prioritization
- Performance Analysis
Languages
English
Advanced
C1
Hindi
Bilingual or Proficient (C2)
Timeline
Publisher Manager
Mobisaturn Technologies Pvt. Ltd.
12.2023 - Current
Senior Manager
IcubesWire Technology Pvt. Ltd
03.2023 - 09.2023
Delivery
Mobile, Convertup Media Pvt. Ltd
03.2021 - 02.2023
Manager
Convivial Cords
12.2020 - 03.2021
Business Manager
RlchAds Media
05.2020 - 12.2020
Affiliate Manager
Content Studio
07.2019 - 05.2020
Business Manager
Liftmyads
04.2018 - 07.2019
B.com - Commerce
School Of Open Learning
Commerce CBSE Board
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