Hi, I’m
Mohit Mandal
Performance Marketer
New Delhi,Delhi
Summary
Accomplished performance marketing with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
5
years of professional experience
5
years of post-secondary education
Work History
Mensa Brands, Gurugram
Senior Executive - Performance Marketing
2022.12 - Current (1 year & 9 months)
Job overview
- Managed and executed paid promotional ads via platforms such as Meta Ads and Google Ads.
- Worked on Meta Ads- Awareness, Sales, Traffic, Engagement, App promotion.
- Worked on Google Ads- Display, Performance Max, Shopping, Search.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal teams.
- Monitored digital marketing campaigns performance, analyzed data, and identified areas for improvement.
- Generated reports on marketing performance metrics such as CPA and CPR.
- Scaled traffic for CPM and CPD model ads to complete desired impressions delivery.
- Optimized existing content with targeted keywords to increase organic traffic.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
(iDiva)Times Internet Limited, Gurugram
Senior Executive - Performance Marketing
2020.11 - 2022.12 (2 years & 1 month)
Job overview
- Managed and executed paid promotional ads via platforms such as Meta Ads and Google Ads.
- Worked on Meta Ads- Awareness, Sales, Traffic, Engagement, App promotion.
- Worked on Google Ads- Display, Performance Max, Shopping, Search.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal teams.
- Monitored digital marketing campaigns performance, analyzed data, and identified areas for improvement.
- Generated reports on marketing performance metrics such as CPA and CPR.
- Scaled traffic for CPM and CPD model ads to complete desired impressions delivery.
- Optimized existing content with targeted keywords to increase organic traffic.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
(MensXP Shop)Times Internet Limited, Gurugram
Executive- Sourcing & Operations
2020.02 - 2020.10 (8 months)
Job overview
- Operated, executed and managed the Purchase Orders, document to be shared with the manufacturer vendors in order to procure and outright purchase the designed products under multiple PL brands
- Onboarded multiple manufacturer vendors via the process of registering a manufacturer vendor in our system and operations were to be executed on the same once registered
- Product Listing & Operations- This contained listing, launching, and doing the operations on the procured and purchased products from our vendors
- Inventory Management- Managed inventory to ensure continued and non-stop stock to sell on websites and executed purchase reorders accordingly as per low stock while maintaining and drafting data reports
- Unicommerce Operations.
- Developed and implemented operational strategies to improve efficiency and reduce costs..
- Implemented process improvements to streamline workflow and maximize productivity.
Radical Minds Solutions Pvt Ltd, Gurugram
Operational Specialist
2019.06 - 2019.09 (3 months)
Job overview
- Operationally consulted the TLs, QAs, SME for better understating the process via SOPs, charts and data reports
- Supported delivery partners via support calls in order to make a fluent delivery
- Supported restaurant partners via support calls in order to make a fluent delivery.
- Analyzed statistical data and reports to identify areas of improvement in operations.
- Created standard operating procedures for daily activities.
- Conducted regular reviews of operations processes and identified opportunities for optimization.
Education
DPGITM , Gurugram
B.Tech- Electronics And Communications from Electronics And Communications Engineering
08.2016 - 05.2020
Govt. Co-Ed Sr. Sec. School , New Delhi
Computer Science from Computer Science
07.2014 - 03.2016
Skills
- Google AdWords
- Google Analytics
- Data Studio
- Facebook Ad Manager
- SMM
- SEM
- Brand Solution
- Analytics and Reports
- Data Analysis
- Communication Skills
- Worker Performance Evaluations
- Performance improvement tracking
- Paid Performance Marketing
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Senior Executive - Performance Marketing
Mensa Brands
2022.12 - Current (1 year & 9 months)
Senior Executive - Performance Marketing
(iDiva)Times Internet Limited
2020.11 - 2022.12 (2 years & 1 month)
Executive- Sourcing & Operations
(MensXP Shop)Times Internet Limited
2020.02 - 2020.10 (8 months)
Operational Specialist
Radical Minds Solutions Pvt Ltd
2019.06 - 2019.09 (3 months)
DPGITM
B.Tech- Electronics And Communications from Electronics And Communications Engineering
08.2016 - 05.2020
Govt. Co-Ed Sr. Sec. School
Computer Science from Computer Science
07.2014 - 03.2016
Details
New Delhi, 8826266035, mohitmandal.til@gmail.com
I have done some internship work as well during my academics, below are the details:
- Project Intern
NHPC Limited (https://linkedin.com/company/nhpclimited/)
Jun 2019 - Jul 2019
Faridabad, Haryana, India - Project Intern
Centre for Railway Information Systems (CRIS) (https://www.linkedin.com/company/amofficialcris/)
Jun 2018 - Jul 2018
Chanakyapuri, New Delhi
Personal Information
Title: Performance Marketer
Hobbies and Interests
Reading Articles, Music, Hollywood Movies and Travelling
References
References available upon request.
Details
New Delhi, 8826266035, mohitmandal.til@gmail.com
Personal Information
Title: Performance Marketer
Hobbies and Interests
Reading Articles, Music, H Movies
References
References available upon request.
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