Mohit Mandal

* Executed and optimized paid media campaigns on Meta Ads, Google Ads, and DV360, managing budgets of ₹4 Cr+ and improving ad CTR by 1.5x.
* Developed and launched branding strategies that increased brand recall by 30%, measured via awareness lift studies and social engagement metrics.
* Acquired users through UAC, VAC, Organic growth, and Experimental IP-driven Campaigns, contributing to a monthly acquisition increase of 15-20%.
* Partnered with product and UX teams to implement funnel changes that improved conversion rate by 87% on targeted ad journeys.
* Optimized campaigns for both new user acquisition and retention, lowering customer acquisition cost (CAC) by 40%.

* Managed and optimized paid media campaigns across Meta Ads and Google Ads, achieving a 25% reduction in CPA and 2.3x improvement in ROAS.
* Executed full-funnel Meta Ads campaigns (Awareness to App Installs), resulting in increase in app downloads and customer engagement.
* Launched and scaled campaigns across Google Ads (Display, PMax, Shopping, Search, UAC), driving impressions and 30% conversion growth.
* Created and delivered monthly campaign performance dashboards using Google Analytics and Excel, helping stakeholders optimize strategy based on CPA and ROAS.
* Continuously monitored and analyzed campaign performance, implementing A/B tests that improved CTR and CPR.

* Led paid media campaigns on Meta Ads and Google Ads, increasing campaign CTR by 40% and driving 80k new users monthly.
* Ran awareness-to-install Meta Ads campaigns, boosting platform traffic..
* Deployed and optimized Google Ads campaigns across Display, Video, Search, and UAC, resulting in 20-40% ROI improvement.
* Developed platform growth strategies through paid and organic synergy, achieving audience reach growth and increased social traction.
* Produced detailed performance dashboards on audience behavior and creative impact, guiding monthly ad content updates and improving ROI.
* Executed on-page SEO (meta tags, titles, linking), aligning paid and organic strategy to improve SERP visibility and engagement.

* Managed end-to-end procurement operations, including generating and executing purchase orders for multiple private label brands across vendor networks.
* Handled product listings, launches, and operational execution on e-commerce platforms for vendor-supplied inventory.
* Monitored inventory levels and executed purchase reorders to maintain stock continuity, reducing stockouts by 100% and improving fulfillment accuracy.
* Implemented cost-saving operational strategies, resulting in a 50% reduction in process time or procurement costs.
* Streamlined internal workflows through SOP creation and vendor coordination tools, increasing operational efficiency by 30-40%.

* Collaborated with TLs, QAs, and SMEs to improve process understanding through SOP creation and data visualization tools, enhancing team workflow efficiency.
* Provided real-time call support to delivery partners, resolving operational issues and improving fulfillment accuracy.
* Analyzed operational data using Excel and internal dashboards to pinpoint inefficiencies and propose process improvements.
* Analyzed statistical data and reports to identify areas of improvement in operations.
* Designed and documented SOPs for routine processes, contributing to a 30-40% increase in team productivity and error reduction.