Hi, I’m
Mohit Mandal
Performance Marketer
New Delhi,Delhi
Summary
Accomplished performance marketing with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
5
years of professional experience
5
years of post-secondary education
Work History
Mensa BrandsGurugram
Senior Executive - Performance Marketing
12.2022 - Current
Job overview
- Managed and executed paid promotional ads via platforms such as Meta Ads and Google Ads.
- Worked on Meta Ads- Awareness, Sales, Traffic, Engagement, App promotion.
- Worked on Google Ads- Display, Performance Max, Shopping, Search.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal teams.
- Monitored digital marketing campaigns performance, analyzed data, and identified areas for improvement.
- Generated reports on marketing performance metrics such as CPA and CPR.
- Scaled traffic for CPM and CPD model ads to complete desired impressions delivery.
- Optimized existing content with targeted keywords to increase organic traffic.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
(iDiva)Times Internet LimitedGurugram
Senior Executive - Performance Marketing
11.2020 - 12.2022
Job overview
- Managed and executed paid promotional ads via platforms such as Meta Ads and Google Ads.
- Worked on Meta Ads- Awareness, Sales, Traffic, Engagement, App promotion.
- Worked on Google Ads- Display, Performance Max, Shopping, Search.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal teams.
- Monitored digital marketing campaigns performance, analyzed data, and identified areas for improvement.
- Generated reports on marketing performance metrics such as CPA and CPR.
- Scaled traffic for CPM and CPD model ads to complete desired impressions delivery.
- Optimized existing content with targeted keywords to increase organic traffic.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
(MensXP Shop)Times Internet LimitedGurugram
Executive- Sourcing & Operations
02.2020 - 10.2020
Job overview
- Operated, executed and managed the Purchase Orders, document to be shared with the manufacturer vendors in order to procure and outright purchase the designed products under multiple PL brands
- Onboarded multiple manufacturer vendors via the process of registering a manufacturer vendor in our system and operations were to be executed on the same once registered
- Product Listing & Operations- This contained listing, launching, and doing the operations on the procured and purchased products from our vendors
- Inventory Management- Managed inventory to ensure continued and non-stop stock to sell on websites and executed purchase reorders accordingly as per low stock while maintaining and drafting data reports
- Unicommerce Operations.
- Developed and implemented operational strategies to improve efficiency and reduce costs..
- Implemented process improvements to streamline workflow and maximize productivity.
Radical Minds Solutions Pvt LtdGurugram
Operational Specialist
06.2019 - 09.2019
Job overview
- Operationally consulted the TLs, QAs, SME for better understating the process via SOPs, charts and data reports
- Supported delivery partners via support calls in order to make a fluent delivery
- Supported restaurant partners via support calls in order to make a fluent delivery.
- Analyzed statistical data and reports to identify areas of improvement in operations.
- Created standard operating procedures for daily activities.
- Conducted regular reviews of operations processes and identified opportunities for optimization.
Education
DPGITMGurugram
B.Tech- Electronics And Communications from Electronics And Communications Engineering
08.2016 - 05.2020
Govt. Co-Ed Sr. Sec. SchoolNew Delhi
Computer Science from Computer Science
07.2014 - 03.2016
Skills
- Google AdWords
- Google Analytics
- Data Studio
- Facebook Ad Manager
- SMM
- SEM
- Brand Solution
- Analytics and Reports
- Data Analysis
- Communication Skills
- Worker Performance Evaluations
- Performance improvement tracking
- Paid Performance Marketing
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Senior Executive - Performance Marketing
Mensa Brands
12.2022 - Current
Senior Executive - Performance Marketing
(iDiva)Times Internet Limited
11.2020 - 12.2022
Executive- Sourcing & Operations
(MensXP Shop)Times Internet Limited
02.2020 - 10.2020
Operational Specialist
Radical Minds Solutions Pvt Ltd
06.2019 - 09.2019
DPGITM
B.Tech- Electronics And Communications from Electronics And Communications Engineering
08.2016 - 05.2020
Govt. Co-Ed Sr. Sec. School
Computer Science from Computer Science
07.2014 - 03.2016
Details
New Delhi, 8826266035, mohitmandal.til@gmail.com
I have done some internship work as well during my academics, below are the details:
- Project Intern
NHPC Limited (https://linkedin.com/company/nhpclimited/)
Jun 2019 - Jul 2019
Faridabad, Haryana, India - Project Intern
Centre for Railway Information Systems (CRIS) (https://www.linkedin.com/company/amofficialcris/)
Jun 2018 - Jul 2018
Chanakyapuri, New Delhi
Personal Information
Title: Performance Marketer
Hobbies and Interests
Reading Articles, Music, Hollywood Movies and Travelling
References
References available upon request.
Details
New Delhi, 8826266035, mohitmandal.til@gmail.com
Personal Information
Title: Performance Marketer
Hobbies and Interests
Reading Articles, Music, H Movies
References
References available upon request.
Similar Profiles
Shivam GahoiShivam Gahoi
Data Engineer at Mensa BrandsData Engineer at Mensa Brands
Deepak RaghavDeepak Raghav
International Operations Manager at Mensa BrandsInternational Operations Manager at Mensa Brands
Arun Kumar GArun Kumar G
Team Member at Mensa Brands Technologies Private LimitedTeam Member at Mensa Brands Technologies Private Limited