Mohit Saini
National Program Manager - Modern Trade Sales
Delhi,UP
Summary
Results-driven Program Manager with 5+ years in FMCG, focusing on Modern Trade, Trade Marketing, and Sales Operations. Oversaw operations for 6,000+ stores, driving significant sales growth and workforce efficiency. Expertise in P&L management and leading large teams, complemented by an academic background from IIM Sirmaur.
Overview
2
2
Languages
6
6
years of professional experience
Work History
National Program Manager
CPM INDIA Pvt. Ltd.
11.2024 - Current
- Operational Scale: Managing operations across 6,000+ modern trade stores pan-India, collaborating cross-functionally with sales and merchandising teams to streamline execution.
- Expanded SOS by 15% across major Modern Trade accounts by conceptualizing and deploying high-impact secondary visibility assets, and thematic brand activations, driving a 25% incremental volume growth during key promotional quarters.
- Efficiency Surge: Boosted manpower productivity (man-day utilization) from 65% to 93% within six months across a field force of over 2,000 promoters and merchandisers through robust monitoring and incentive planning.
- Optimized promoter performance and regional execution by partitioning southern territory into two distinct halves; neutralized socio-cultural and linguistic friction, resulting in a 65% increase in target attainment across on-ground sales teams.
- Streamlined national promoter onboarding process for D-Mart, reducing hiring TAT from 25 days to 12 days across all locations, optimizing human capital allocation and minimizing on-floor revenue leakage.
- Enhanced program efficiency by streamlining processes and implementing project management tools, such as PowerBI OSA Dashboard and 9 Box summary analysis.
Growth Manager
Jumbotail Technologies Pvt. Ltd.
12.2022 - 03.2024
- Drove a 40% increase in average order value (AOV), scaling basket size from Rs. 92 to Rs. 130 across the network by leveraging the hyperlocal coupon rewards framework, alongside targeted in-store cross-merchandising initiatives.
- Increased average order value (AOV) by 40%, scaling basket size from Rs. 92 to Rs. 130 across network through hyperlocal coupon rewards framework and targeted in-store cross-merchandising initiatives.
- Executed hyperlocal marketing alliance campaign "J24 - Your Step to Daily Savings," connecting neighborhood service and utility merchants across Bengaluru to enhance footfall conversion and optimize customer wallet share across 95 J24 outlets with tiered 10% - 50% reward structures.
- Enhanced monthly store visit frequency from 1.6 to 2.4 times per shopper by leveraging high-value merchant alliances that incentivized recurring, habit-driven consumer purchasing behavior.
Marketing Manager
Think and Learn Pvt Ltd
04.2021 - 11.2022
- Headed a high-performing regional team of 72 marketing executives across Noida, Dehradun, and Haldwani, driving the end-to-end execution of aggressive multi-city below-the-line (BTL) customer acquisition campaigns.
- Achieved the Pan-India highest lead-to-sales conversion rate of 6% for high-ticket EdTech portfolios (Average Ticket Size: ₹75,000) by establishing seamless feedback loops with the sales team to continually enhance lead quality and conversion efficiency.
- Optimized budget efficiency maintaining Cost Per Lead (CPL) under ₹130 while balancing corporate infrastructure onboarding with operational cost controls across regional touchpoints.
- Managed budgets, strategically allocating funds to high-impact initiatives aligned with business goals.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Developed and upskilled regional marketing pipeline by owning recruitment, onboarding, and tactical BTL training programs, reducing ramp-up time and enhancing on-ground productivity.
Founder & CEO
Compass Marketing Agency
01.2020 - 09.2021
- Founded and scaled bootstrapped marketing agency during MBA tenure, providing affordable, high-impact digital solutions for SMEs, achieving ₹35 lakhs in revenue within 1.5 years.
- Acquired and managed portfolio of 26 B2B clients across high-growth sectors (Healthcare, Education, and Corporate Services), securing and delivering key mandates for premium brands, including Jobaaj.com, Eshan Group of Institutions, and Ganga Hospital.
- Delivered marketing consultancy, digital transformations, and strategic advisory frameworks for client partners, enhancing brand visibility, customer acquisition models, and localized market positioning.
Education
MBA - Marketing Management
Indian Institute of Management (IIM)
Sirmaur 04.2001 -
Bachelor of Technology - Electronic Engineering
Ajay Kumar Garg Engineering College
Ghaziabad 04.2001 -
Skills
Program management
Project management
Campaign development
Campaign execution
Program evaluation
Growth strategy
Sales alignment
Targeted marketing
Trade marketing
Retail strategy
Stakeholder collaboration
Financial management
Timeline
National Program Manager
CPM INDIA Pvt. Ltd.
11.2024 - Current
Growth Manager
Jumbotail Technologies Pvt. Ltd.
12.2022 - 03.2024
Marketing Manager
Think and Learn Pvt Ltd
04.2021 - 11.2022
Founder & CEO
Compass Marketing Agency
01.2020 - 09.2021
MBA - Marketing Management
Indian Institute of Management (IIM)
04.2001 -
Bachelor of Technology - Electronic Engineering
Ajay Kumar Garg Engineering College
04.2001 -