MOHIT SHARMA
New Delhi
Summary
Business Excellence | Cross functional Strategist | Retail torque head | Fashion enthusiast with over 16+ years of experience in managing Retail operations, Merchandising, Integrated O2O strategist and Omni channel Business development.
I hail from vibrant Fashion Industry and l'm a retail professional dedicated to deliver enhanced customer experience. My passion is to keep pushing the boundaries and driving growth in business through innovative platforms and business models.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Head of Business Excellence
ACHKANN Clothing Pvt. Ltd
Mumbai
06.2024 - 03.2025
- Developed and executed a comprehensive D2C ecommerce growth strategy across shopify and other marketplaces, achieving a 50% increase in online sales within the first year.
- Implemented targeted customer acquisition and retention strategies, focusing on a 30% growth in customer base through paid media, SEO, email campaigns, influencer partnerships, and community engagement.
- Utilize analytics to implement and optimize pricing strategies, bundling, and subscription models, contributing to a 22% increase in average order value.
- Oversee the development of a seamless digital shopping experience, enhancing user experience (UX) and user interface (UI) to improve conversion rates by over 25% and facilitate frictionless checkout processes.
- Crafted and executed a strategic go-to-market plan for offline channels, ensuring successful entry into 150+ MBO retail environments within 8 months.
- Established and nurture relationships with distributors and retail chains to broaden the brand's market presence beyond digital platforms.
- Curated a cohesive O2O strategy that ensures synergy between D2C marketplaces and physical retail, leading to substantial increase in foot traffic to partnered stores.
- Defined the brand voice and positioning, crafting compelling storytelling across all consumer touchpoints, resulting a increase in brand recognition within the target demographic.
- Leverage content marketing and influencer collaborations, leading to a 35% rise in social media engagement and brand loyalty.
- Developed an engagement and community-driven ecosystem, transforming 15% of customers into brand advocates, significantly increasing customer lifetime value and word of mouth publicity.
- Take full ownership of the P&L for the D2C business, achieving a 120% revenue increase while maintaining a gross margin of 45%.
- Working closely with product development, supply chain, and finance teams to ensure a seamless flow from production to end consumer, maintaining operational efficiency and a 87% on-time delivery rate.
Business head - B2B, Channel sales, Marketing & Strategy
AROK - from the house of KORA - Rishab World
07.2021 - 06.2024
- Leading the brand's business across the nation in B2B sales and operations.
- Owning the strategic channel and category planning for entire business growth by expanding brand's B2B distribution footsteps.
- Built a strong business model and ecosystem where the retailer is benefitted with least inventory carrying cost and maximum stock turn.
- Ensuring the Top line business with controlled budgets by maintaining optimum product availability across all states and customers.
- Built a strong category planning basis product understanding on current trends and prepared future forecast.
- Taken lead role in building a strong sales management culture with the operations team. Spent time coaching the team, identifying skills and opportunities for development.
- Drive efficient and effective business operation to optimize P&L delivery. Leverage organizational levers (systems, processes, departments, functions) that drive profitable growth and customer decision making.
- Marked brand's presence in 240 MBO stores nationwide in a span of 3 years.
- Actively collaborate with regional and cross-functional teams to win in the marketplace by utilizing the core capabilities, including category management, innovation, brand, and customer experience.
National Head - Retail sales, Operations & Business Development
KAZO Fashion Pvt Ltd
02.2019 - 06.2021
- Streamlined the front end & backend operations for the brand with 40 EBOs and 120 MBO stores.
- Handling a business size of 820 million with 11 direct reporting associates.
- Planning Annual Business Plan for the brand, keeping positive business growth at priority.
- Built Annual Business Development Plan for the brand in consultation with key stakeholders like marketing leads and finance dept.
- Driving store level OPEX and built cost optimization strategy from back end to ensure store level profitability and evaluating monthly and seasonally.
- Expanding the footprints of the brand. Responsible for Business development and expansion along with Franchise management.
- Expansion of Brand's footprints in MBO business and all LFR channels with highest profitability.
- Effective involvement with concerned dept. for timely execution of new projects in terms of Agreements, MOU, Account opening, LOI summary.
- Built a strong self-motivating team down the line to spike the business standards across all regions PAN INDIA.
- Developed stringent review process for no slippage in SOP adherence and for effective demand forecast in sync with product delivery.
- Effective liaising with Franchise as business partners for future business expansion.
- Direct reporting: BTL marketing team, VM team, backend operations, Regional Managers.
Regional Head (North-West) - Retail Sales & Operation & BD
Forever-New, India
03.2015 - 02.2019
- Managing North & West region with 19 EBOs and 45 SIS stores in Delhi/NCR, Punjab and Rajasthan delivering a contribution of 55% to overall business.
- Responsible for business of 400 million with an average area of 1400 sqft per store.
- Delivered a highest UPT of 2.3 and constantly maintained 1.9 UPT even from a high traffic store at Saket since 2 years.
- Delivered and continued to maintain a Full price contribution of 82% across all stores in North region comparing PAN India.
- Implemented Forever FIRST behavior program with respect to customer service excellence within the team.
- Heading a COACH program for making retail excellence as a contagious behavior across all team members at PAN India stores.
- Stringently worked on store-wise EBIT and delivered a positive 22% trend for the entire region and best among other stores.
- Follow through on strategies to achieve monthly sales budgets Review weekly and monthly sales trends with the Management to identify opportunities to further maximize and drive sales.
- Bringing the best of business acumen on desk and quick analysis on stock requirements and implemented best stock mix and yielded 55% season's sell thru for North region.
- Scored 82% and 87% in mystery audits for consecutive 2 quarters with external agencies.
- Captured a major success by successfully developing a sales and stock index and worked on providing an effective exit route for leftover stock old seasons from 27% to 8%.
Asst. Manager, Retail Operations
Genesis Colors Pvt. Ltd, Satya Paul
11.2011 - 03.2015
- Streamlined the front end & backend operations for the brand with 15 EBOs and 30 MBO stores.
- Inventory & Merchandising management - Analyzing sell-thru reports on a regular basis to optimize inventory investment. Delivered a remarkable sell-through of 68% for two seasons.
- Sale planning - Formulating, tracking, and analyzing yearly/monthly targets/achievement for individual stores, promotions & product launches. Identifying & utilizing opportunities to purchase to ensure cost optimization and effective use of resources.
- Competition Benchmarking - to use knowledge of international and national business market trends. Visiting stores of competitor brands/retailers and keeping abreast of market trends, competitive environment in terms of pricing, product introduction, and new initiatives.
- Handled a business of 12 EBOs and 33 MBOs for North Punjab and Rajasthan region with a turnover of 5200 Million PA and an average area of 1600 sqft per store.
Retail Merchandiser
Future Group
01.2010 - 01.2011
- Managed front end Sales and merchandising.
- Replenishments and Inter-store Transfers.
- Selecting women western wear for new collections.
- Business analysis on a weekly basis.
- Preparing markdowns for Annual Sales and presenting to Area Manager.
- Responsible for overall sales of the department.
Sr. Executive, Operations
Future Group
08.2008 - 10.2010
- Managed front end Sales and merchandising.
- Replenishments and Inter-store Transfers.
- Selecting women western wear for new collections.
- Business analysis on a weekly basis.
- Preparing markdowns for Annual Sales and presenting to Area Manager.
- Responsible for overall sales of the department.
Education
PhD - Customer retention & Sales
SPJ Global
MumbaiMBA - Retail management
IILM
GurgaonGraduation - Commerce
University of Delhi
DelhiSenior Secondary -
DAV Public school
DelhiSkills
- ADVANCED EXCEL
- BUDGETING & COST CONTROLS
- BUSINESS DEVELOPMENT
- CUSTOMER SERVICE EXCELLENCE
- FRANCHISE MANAGEMENT
- MBO BUSINESS- DISTRIBUTION
- MERCHANDISING & ALLOCATION
- NAVISION
- POS(PRODUCTION & OPERATIONS SYSTEM)
- RETAIL STORE OPERATIONS
- SAP
- STRATEGIC PLANNING
- TRAINING & TEAM MANAGEMENT
Certification
- Certificate of Merit, National Service Scheme (NSS)
- 2 star (Adventure) Scuba Diver, CMAS
Awards And Scholarships
Best RSM for delivering highest EBITDA for consecutive seasons, Forever-New
Timeline
Head of Business Excellence
ACHKANN Clothing Pvt. Ltd
06.2024 - 03.2025
Business head - B2B, Channel sales, Marketing & Strategy
AROK - from the house of KORA - Rishab World
07.2021 - 06.2024
National Head - Retail sales, Operations & Business Development
KAZO Fashion Pvt Ltd
02.2019 - 06.2021
Regional Head (North-West) - Retail Sales & Operation & BD
Forever-New, India
03.2015 - 02.2019
Asst. Manager, Retail Operations
Genesis Colors Pvt. Ltd, Satya Paul
11.2011 - 03.2015
Retail Merchandiser
Future Group
01.2010 - 01.2011
Sr. Executive, Operations
Future Group
08.2008 - 10.2010
PhD - Customer retention & Sales
SPJ Global
MBA - Retail management
IILM
Graduation - Commerce
University of Delhi
Senior Secondary -
DAV Public school