Open To Work
MOHIT RAJ SINGH
Faridabad
Summary
Strategic Business Leader with 20+ years in FMCG and Pharma, driving revenue growth and leading brand transformation. Expertise in P&L management, market insights, and go-to-market execution. Skilled in new product development, distribution expansion, and integrated marketing strategies, while managing cross-functional teams to achieve sustainable profitability and forge strong stakeholder partnerships.
Overview
21
21
years of professional experience
Work History
Head HPC & NPD ( Sales & Marketing )
AWL Agree Business Ltd.
Ahmedabad
07.2025 - Current
- Led annual business planning and category strategy, delivering ₹180 Cr NPD and expanding presence in new-age product segments.
- Spearheaded integrated marketing initiatives (ATL, BTL, consumer promotions, trade marketing), achieving 2% market share gain in East India and 1% nationally.
- Owned end-to-end P&L for the Personal & Home Care business, delivering 25% YoY revenue growth and 3% profitability improvement.
- Drove distribution expansion, adding 12K ECO outlets and 1.5 lakh indirect outlets for soap portfolio through effective distributor and trade partnerships.
- Led product innovation and portfolio expansion, launching Ready-to-Cook solutions (Biryani Kit, Thai Curry Rice), and Value-Added Oils.
- Accelerated e-commerce and quick commerce growth, achieving 35% volume growth in Biryani Kits.
- Optimized demand planning, supply chain, and inventory management, reducing inventory from 70 to 45 days and logistics cost by 5%.
Co-Founder
Perday Dairy
Hardoi
10.2023 - 06.2025
- Managed operations of dairy business, overseeing finance, supply chain, production, distribution to ensure seamless delivery of products.
- Enhanced cost efficiency and optimized resources through structured planning and cross-functional leadership, contributing to overall profitability.
Category Head
Adani Wilmar Ltd.
Ahmedabad
09.2021 - 09.2023
- Developed and executed brand strategy, resulting in ₹50 crore revenue in year one and exceeding ₹100 crore in year two.
- Spearheaded sales and marketing for FMCG personal care portfolio, driving category growth and expanding market presence significantly.
- Expanded market reach to 96,000 retail outlets and approximately 500,000 indirect outlets through effective distribution strategies.
- Managed GTM execution and sales KPIs, enhancing distribution expansion and optimizing channel performance across central and eastern zones.
- Collaborated with creative, research, and BTL teams to boost brand visibility and enhance consumer engagement.
- Oversaw P&L budgets and consumer insights, bolstering brand equity while ensuring consistent profitability contributions.
General Manager (Marketing & Business Development)
RSPL Group
Gurugram
02.2016 - 09.2021
- Led the “Venus Transformation” strategy, optimizing product and marketing mix to build a ₹150 crore business within 18 months, supported by impactful ATL communication.
- Formulated and executed the corporate business plan “RHKA”, introducing new S&D policies, partner classification, and incentive modules, strengthening distribution reach and driving 15% CAGR growth over five years.
- Extended ATL communication strategies and launched innovative BTL activations, including “AKUNS” for Venus Soap, enhancing brand trust among 1 lakh households.
- Designed and executed “BPBS” activation for Ghadi Detergent, increasing market engagement by reaching 7,654 primary schools and ~5.35 lakh students across Uttar Pradesh, Rajasthan, and Bihar.
Asst.BDM, Brand Manager & DGM
RSPL Group
Kanpur
11.2010 - 01.2016
- Launched a 360° integrated marketing campaign for Ghadi Cake, contributing to business growth from ₹560 Cr to ₹1,300 Cr and achieving an 8% increase in market share.
- Led market expansion for Ghadi in East India, strengthening distribution, improving channel engagement, and increasing market share.
- Developed and executed brand and pricing strategies aligned with business objectives, collaborating with marketing, R&D, and legal teams to enhance product development and ensure trademark compliance.
- Managed East India sales operations for one year, achieving regional growth through strategic planning and effective channel partner management.
Medical Representative & Field Sales Officer
Rapross Pharmaceuticals ,Wockhardt Limited
Hardoi, Lucknow
01.2005 - 10.2010
- Established and launched new division of Wockhardt Pharmaceuticals from Lucknow HQ, managed sales and trade marketing across three districts, and developed channel partnerships to enhance market presence.
- Launched operations for Rapross Pharmaceuticals in Hardoi HQ, built distribution network, and initiated market development initiatives to expand reach.
Education
Professional Certificate Program - Sales & Marketing Management
Indian Institute of Management
KozhikodeRural Marketing Management - Sales & Marketing
INDIAN SCHOOL OF BUSINESS MANAGEMENT
PuneSkills
- Go-to-market strategy
- New Product Development
- Marketing Management
- Market research
- Category strategy
- Strategic Planning
- Accountability (P&L, Budgeting & Pricing)
- Business Management
Accomplishments
Achieving Success in Rural Marketing through Distribution Excellence - IIML.
Work Preference
Job Search Status
Open to workSalary Range
₹45000/yr - ₹200000/yrTimeline
Head HPC & NPD ( Sales & Marketing )
AWL Agree Business Ltd.
07.2025 - Current
Co-Founder
Perday Dairy
10.2023 - 06.2025
Category Head
Adani Wilmar Ltd.
09.2021 - 09.2023
General Manager (Marketing & Business Development)
RSPL Group
02.2016 - 09.2021
Asst.BDM, Brand Manager & DGM
RSPL Group
11.2010 - 01.2016
Medical Representative & Field Sales Officer
Rapross Pharmaceuticals ,Wockhardt Limited
01.2005 - 10.2010
Professional Certificate Program - Sales & Marketing Management
Indian Institute of Management
Rural Marketing Management - Sales & Marketing
INDIAN SCHOOL OF BUSINESS MANAGEMENT