MOHNA SINGH

• Secured AB InBev’s 2024-25 APAC mandate (Japan & Korea) valued at over $200M.Developed the core creative platform and integrated GTM marketing plan for Corona across digital and experiential touchpoints.
• Directed the visual strategy and Creative Art Direction for Wikipedia’s first digital entry into the Indian market. The award-winning influencer campaign achieved 26M reach and a 12% surge in followers, culminating in a Kyoorius Award.
• Worked with some of the most impactful brands across APAC along with a team of 12+ creatives across 4 countries (Singapore, China, India, and Malaysia)- Amazon, Allegra, Google, Tata Tea Premium, Wikipedia, KFC, NBA and AB inBev.

Built some of the most avant-garde brands in the luxury space; such as Postcard hotels, Sunday Design, and Baagh Gin.

• Led a multidisciplinary team of 20+ creatives as the department head, driving visual excellence for marquee clients such as Microsoft, HUL, Honda, and Royal Enfield.
• My role encompassed full operational oversight, including resource management and budget compliance to ensure project profitability.
• I also bridged the gap between creative and media, leveraging performance marketing insights to design high-efficacy assets that improved key metrics like CTR and conversion rates

• Developed comprehensive strategies for creating technology-driven products from inception.
• Applied expertise in usability, user-centered design, and content strategy to enhance product functionality.
• Created XD documents including sitemaps, flows, and wireframes to visualize project structure.

• Coordinated daily logistics, vendor relationships, and media partnerships to ensure seamless event execution and meet project deadlines.
• Managed content scheduling and community engagement across platforms, collaborating with creative teams to deliver high-quality digital assets on time.
• Developed design systems for internal branding and proprietary IPs, leading creative execution for marquee partners including Bira91, Absolut, Budweiser, Grants, Pernod Ricard, and British Council.

• Designed engaging visual content for digital and print platforms at Vogue India, enhancing brand identity and reader engagement.