MOHSIN MUKADAM

• Managing end-to-end execution of multiple influencer marketing campaigns simultaneously.
• Scouting, onboarding, and negotiating with creators based on campaign objectives and budgets.
• Coordinating campaign briefs, content approvals, deliverables, and timely go-live.
• Collaborating with senior team members to pitch campaign ideas and influencer strategies to brands.
• Tracking campaign performance while coordinating with internal teams for seamless execution.
• Managing creator invoicing, payment follow-ups, and maintaining strong creator relationships.
• Built relationships with external vendors such as photographers, videographers who assisted in creating campaign assets.
• Collaborated closely with internal teams to maximize impact of influencer campaigns.

• Managed budgeting for influencer marketing initiatives while staying within allocated funds.

• Worked as an Influencer Marketing Intern and handled end-to-end execution of multiple campaigns from start to finish, functioning as a full-fledged IM Executive.
• Scouted and shortlisted relevant influencers based on campaign objectives, audience alignment and budget.
• Reached out to influencers and negotiated terms based on budget or CPV to ensure best value.
• Managed complete campaign execution including briefing, deliverables, timelines and performance tracking.
• Coordinated with influencers for script and content approvals, ensuring content met brand expectations and guidelines.
• Ensured timely delivery of content within the given timelines and resolved issues proactively.
• Generated invoices and handled the payment process by forwarding invoices to the accounts team and following up for smooth transactions.
• Managed multiple campaigns simultaneously and maintained strong relationships with influencers and internal teams.
• Worked with brands like Traya, Foxtale, Innovist, Fast&Up, Hydro 365, Damensch, SuperYou, HK Vitals and more.
• Been actively engaged with the content creation team for the agency's official Instagram handle and been part of several content pieces that went viral.
• Creator Scouting
• Negotiation
• Budgeting
• Communication
• Time Management
• Accountability
• Problem Solving
• Relationship Building
• Adaptability
• Microsoft Excel
• Google Workspace

• Worked in a fast-paced retail environment and contributed to achieving sales targets while delivering excellent customer service.
• Assisted customers in product selection and provided styling advice.
• Maintained store visual standards and ensured a great in-store experience.
• Handled billing, stock management and daily sales reporting.
• Contributed to achieving monthly sales targets.