Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Monali Moitra

Hyderabad

Summary

Detail-oriented Marketing Analyst skilled in market research, data validation, and CRM management. Proficient in leveraging advanced research tools and data analytics to identify high-value opportunities and optimize campaign effectiveness. Experienced in synthesizing complex data into actionable insights, supporting strategic decision-making and driving business growth. Known for accuracy, innovation, and delivering measurable results in fast-paced environments.

Expertise in researching for the industries - Healthcare, IT, Chemicals, Oil and Gas, Mining and Manufacturing.

Overview

5
5
years of professional experience

Work History

Marketing Analyst

Innovapptive
02.2024 - Current
  • Market Research: Conducted in-depth market research and provided high-value accounts intelligence and industry trends, strengthening sales strategies.
  • Database Management : Maintained clean, enriched, and compliant contact data in Salesforce,
    supporting targeted outreach and campaign success.
  • Lead Management & Scoring : Assessed and qualified leads from both inbound and outbound channels, categorizing them as MQLs or AQLs in Salesforce based on predefined criteria.
  • Data Building and Management : Performed large-scale data mining to build ICP account datasets including validated contacts, emails, and firmographics (location, industry, etc.).
  • Cross-Functional Collaboration : Worked closely with SDRs, Account Managers, and project
    leads to deliver accurate market insights and contact wise support.

Research Analyst

H1 LifeSciences
06.2022 - 02.2024
  • Secondary Research: Conducted in-depth research using PubMed, Medline, government health portals , company websites, annual reports, and SEC filings (10-K, 20-F, Exhibit 21) to gather clinical, competitive, and market data.
  • Web Scraping & Data Extraction: Utilized Outwit Hub for advanced web scraping and automated data collection from multiple sources, enhancing research efficiency and accuracy.
  • KOL Profiling & Market Intelligence: Specialized in Key Opinion Leader (KOL) profiling and data compilation to support targeted engagement and strategic planning.
  • Data Analysis & Excel Proficiency: Applied advanced Excel skills (pivot tables, complex formulas, data cleaning) to structure large datasets, enabling deeper analysis and reporting.
  • Entity Resolution & Data Quality: Performed entity matching, record linkage, and duplicate identification to maintain clean, reliable, and de-duplicated datasets for business use.

Market Research Analyst

IndustryARC
02.2020 - 06.2022
  • Market Research & Intelligence : Conducted primary and secondary research to support business expansion and marketing initiatives, delivering insights into industry trends, customer needs, and competitive landscapes.
  • Market Sizing & Revenue Estimation : Estimated market size and revenue potential at global and country levels using both top-down and bottom-up methodologies, enabling data-driven strategic planning.
  • Data Analysis & Visualization : Analyzed internal and external datasets using geospatial mapping and analytical tools, producing visual reports to guide market entry and growth strategies.
  • Business Intelligence & Strategic Support : Gathered lead and opportunity intelligence and presented actionable insights to senior management for informed go-to-market and sales strategies.
  • Customer Insight & Product Planning : Utilized market data to interpret customer preferences and behavior, supporting effective product development and future business decisions.

Education

Bachelor of Technology - Computer Science

Maulana Abul Kalam Azad University of Technology
West Bengal
06-2020

Skills

  • Market and Account Intelligence
  • Competitor Analysis
  • Excel proficiency
  • Lead qualification expertise
  • Qualitative and quantitative research
  • Lead Generation
  • Data Acquisition
  • ZoomInfo Apollo Slintel Sales Navigator

Languages

English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)

Timeline

Marketing Analyst

Innovapptive
02.2024 - Current

Research Analyst

H1 LifeSciences
06.2022 - 02.2024

Market Research Analyst

IndustryARC
02.2020 - 06.2022

Bachelor of Technology - Computer Science

Maulana Abul Kalam Azad University of Technology

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Monali Moitra