Gauri Bokil

Developed TAM reports for CPQ, CLM, CRM, and ERP, leading in serviceable markets.
Conducted in-depth market analysis, identifying trends and competitive insights to inform business strategies.
Experienced in developing Go-to-Market (GTM) strategies, business models, and roadmaps through research and market studies.
Optimized sales and marketing efforts by leveraging 6sense and HubSpot data for targeted lead generation and technographic analysis.
Supported content strategy and collaborated on digital marketing campaigns across various channels.
Coordinated social media content for Forsys, Ayara, and Flodata, driving engagement and visibility for key events.

• Conducted comprehensive market research, analysing competitors and industry trends to provide strategic insights.
• Successfully established a primary database of 12,000 contact leads through strategic utilisation of LinkedIn Sales Navigator and SalesForces. Additionally, compiled 5,000 detailed company profiles, demonstrating proficiency in competitive intelligence within a short timeframe.
• Managed CRM system, ensuring data accuracy and implementing best practices for efficiency.
• Coordinated and executed research projects within specified deadlines. Also maintained rigorous standards of quality assurance for research data, ensuring accuracy and reliability.

• Team lead on projects where qualitative and quantitative techniques were used for data collection to build a database and forecast market requirements.
• Expert in primary and secondary research, literature mining, data curation, data validation, and analysis to make recommendations based on findings. Also, database development for KOLs and identification of HCP roles in the healthcare industry
• 1+ years of experience, medical transcripts, survey links, and market report writing, with the ability to perform a SWOT analysis.
• Collaborated with a global team to deliver analytics projects.
• performed complex evaluations on healthcare data to produce insights that might be put to use and offer data-driven advice.

• I worked as a team lead for clinical trial analysis, portal development, drug discovery, cell therapy, genomics and proteomics projects.
• As a subject knowledge expert with a deep understanding of scientific literature, I contributed to significant improvement, i.e., 60% to 80% of the drug combinations module, biomarker identification, and target prioritization.
• Utilized state-of-the-art analytics tools to build advanced statistical models, regression methods, and predictive algorithms.
• Contributed to internal initiatives and actively participated in the growth of the Global Analytics and Insights (GATE) team.