Summary
Overview
Work History
Education
Skills
Timeline
Generic
Monu Kumar

Monu Kumar

Bangalore

Summary

Highly skilled market research professional with 4.5+ years of experience, armed with a proven track record of driving business growth and enhancing market position. Seeking a challenging and influential role in market research to utilize expertise in data analysis, consumer insights, and strategic planning.

Overview

5
5
years of professional experience

Work History

Senior Market Research Analyst

MoEngage India
Bangalore
11.2021 - Current
  • Working on CRM Like Salesforce, Hubspot
  • Inbound & Outbond Leads
  • Hands on experience for creating database using Sales Nav, D&B, Zoominfo, Crunchbase, Apollo.
  • Lead extraction using different tools using Lix, Lusha, Rocketreach etc.
  • Generating reports using PowerBI, Tableau.
  • Worked on running free email campaigns using free tools like YAMM, Mergo.
  • Conducted comprehensive market research projects to identify consumer trends and preferences in the target market.
  • Developed and executed research methodologies, including surveys, focus groups, and interviews, to gather data and insights.
  • Analyzed market data using various statistical analysis tools to identify opportunities for product and service improvement.
  • Presented research findings and actionable recommendations to senior management to guide strategic decision-making.
  • Collaborated with cross-functional teams to align market research strategies with business objectives.
  • Conducted competitor analysis, benchmarking, and industry trend monitoring to identify new market opportunities.
  • Utilized data visualization techniques to create visually appealing reports and presentations.

Marketing Manager

PillarPlus
Jaipur
05.2021 - 11.2021
  • Hands on experience to work with Startup
  • Involved in complete campaigns: Emails, Whatsapp, Social.
  • Generated ideas to increase sales through creative promotions.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed social media accounts and campaigns.
  • Worked with management team to oversee and monitor marketing strategy.

Market Research Team Lead

Silicon India
Bangalore
01.2019 - 05.2021
  • Maintained a database of relevant industry information including competitor profiles, pricing structures.
  • Used market research to develop action plans regarding product introductions, modifications and campaigns.
  • Conducted market research analysis to identify trends and opportunities for clients.
  • Developed comprehensive reports summarizing the findings of research projects.
  • Documented processes related to collecting and analyzing data from market research studies.
  • Provided and presented real-time reports on current market conditions.
  • Identified target audiences for various campaigns by conducting demographic analyses.
  • Trained new employees on proper use of various types of tools available in the shop.

Education

B.Tech - Computer Engineering

Future Institute Of Engineering
Kolkata
01-2018

Diploma - Computer Science

Priyadarshini Polytechnic
Nagpur
01-2015

Standard 10th

DAV Public School
Urjanagar
01-2011

Skills

  • Proficient in various market research methodologies, including quantitative and qualitative research, segmentation analysis, and competitive intelligence
  • Extensive experience in collecting, analyzing, and interpreting market data to identify trends, opportunities, and challenges
  • Database Management
  • Campaign Implementation
  • Strong strategic thinking and problem-solving skills, demonstrating the ability to convert insights into actionable recommendations
  • Excellent written and verbal communication abilities to effectively convey research findings to stakeholders
  • Proven proficiency in managing multiple projects simultaneously and meeting tight deadlines

Timeline

Senior Market Research Analyst

MoEngage India
11.2021 - Current

Marketing Manager

PillarPlus
05.2021 - 11.2021

Market Research Team Lead

Silicon India
01.2019 - 05.2021

B.Tech - Computer Engineering

Future Institute Of Engineering

Diploma - Computer Science

Priyadarshini Polytechnic

Standard 10th

DAV Public School
Monu Kumar