MORLA GIRIDHARRAMANA
Developer
Hyderabad,TG
Summary
Result-Oriented and Exuberant IT Professional with 3.2 years as Salesforce
Marketing Cloud Developer. SFMC with a proven track record at Creative Tech Mars
Software Solutions Private, excelling in leveraging Email Studio and Automation Studio
to elevate marketing campaigns. Expert in HTML and renowned for exceptional
communication skills, I significantly enhance campaign efficiency and effectiveness.
Specialized in developing and testing advanced marketing solutions, consistently
achieving and surpassing project goals.
Overview
3
3
years of professional experience
Work History
Salesforce Marketing Cloud Developer
Creative Tech Mars Software Solutions Pvt Ltd
Hyderabad
09.2021 - Current
- Creating Template journeys and implementing marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio
- Querying the data imported, with respect to the inclusion criteria, and segmenting data for individual campaigns
- To automate the process like data automation and email send automation on
- Automation Studio, Journey Builder
- Working with the QA team to build test cases and lead the UAT
- Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio
- To create and implement the trigger send, user-initiated email in the interaction
- Creation of multiple activities in the automation studio and journey builder (Import activity, File transfer, send email, Filter activity etc.)
- Involved in designing Warm-up and Ramp-up plan – To improve reputation of the sub-domain through which Emails are sent
- To create profiles, permission set wherever necessary
- Create Template based email and personalize them using AMP scripting
- Hands-on experience in using HTML in built emails
- Main areas of expertise are analyzing, developing and testing the Automation
- Studio, Triggered Send, Email Studio, and Content Builder, web studio, automation studios etc
- Utilized Mobile Studio, Social Studio, Cloud pages, Interaction studio, and
- Query studio for campaign development
- Created Queries and automations that will pull the necessary data required for targeting and for creating audiences
- Create the content blocks, dynamic contents, email templates and campaigns etc
- In the content builder
- Experienced in testing various functionalities of marketing cloud before going to production
- To create criteria based and user base sharing rules wherever necessary
- Creating the landing page, smart capture form, microsites in the web studio
- Implementation of the Reply Mail Management, Custom Reply Mail
- Management, Dynamic reply mail management
- Implementation of the personalization strings in email, cloud page, sender profile
- Creation of send classification, sender profile, delivery profile
- Have knowledge on the From address Management
- To automate the process like data automation and email send automation on
- Automation Studio, Journey Builder
- Hands-on experience with complex business requirements for Configuring
- RMM (Reply Mail Management), Custom Reply Mail Management, Sender
- Profile, Automation.
Education
B.TECH - Computer Science
KKR and KSR Institute of Technology and Science
2018
Skills
- Email Studio
- Contact Builder
- Landing Pages
- Litmus Testing
- Query Studio
- Automation Studio
- Content Builder
- SQL Automations
- HTML
- CSS
- Journey Builder
- Cloud Pages
- AMP script
- Journey Campaigns
- Requirement
- Analysis
Accomplishments
- Certifications:
- Salesforce Certified Marketing Cloud Email Specialist - From - Salesforce.
Timeline
Salesforce Marketing Cloud Developer
Creative Tech Mars Software Solutions Pvt Ltd
09.2021 - Current
B.TECH - Computer Science
KKR and KSR Institute of Technology and Science
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