Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mrinal M

Trivandrum

Summary

Highly experienced professional with 7+ years of diverse experience across E-commerce, IT, and Logistics industries. Skilled in Category Management, Business Development, Account Management, and marketing functions. Holds an MBA from IIM Trichy and a B.Tech from Kerala University. Passionate about photography, traveling, and volunteering for education and health-related causes.

Overview

11
11
years of professional experience
2
2
Certifications

Work History

Associate Business(Category) Manager

Meesho
12.2021 - Current
  • Managed the Kids Clothing category(200+ Cr monthly GMV) , achieving a 80% YoY growth and grew it from 5th to 2nd largest portfolio through selection, pricing and discovery improvements
  • Led a team of 20 including account managers and associates, overseeing 600+ suppliers, ensuring optimum selection and pricing across the category
  • Through data driven pricing strategies, reduced ASP by nearly 25%
  • Improved CTR of category landing page 10% YoY through a/b testing and making seasonally relevant changes
  • Spearheaded a central project focused on variation level pricing, including opportunity estimation, development of SOPs, performing RCAs, and coordinating with category, pricing, and product teams, resulting in 5% ASP decrease
  • Program managed the monthly sale 6 times and the Summer sale with 90%+ target achievement
  • Received Extreme Ownership, Speed Over Perfection and 90% Impact in 50% Time appreciations
  • Boosted adoption of Meesho's return unbundling program by implementing high and low touch methods, while reducing effort on BAU activities by 60%.

Business Development Manager

WiSilicaPvt Ltd
06.2020 - 11.2021
  • Business development for quarantine and contact tracing IoT solutions for global customers across the Caribbean, Asian and European regions with a focus on building partnerships
  • Managed sales pipeline from lead generation to closure to deployment with ~1Mn in realised revenue
  • Co-ordinated with the marketing team to create custom marketing material based on customer persona
  • On-boarded more than a dozen channel partners across the globe.

Business Development Manager

TVS Electronics Ltd
07.2019 - 03.2020
  • Selected for the Emerging Leaders Program, for high-potential managers, from a pool of 45 managers
  • Led a team of four and on-boarded 200+ partners for TVS-E's entry into the online gadget/appliance insurance market.

Territory Manager

DELL International Services
04.2018 - 02.2019
  • Handled accounts of 23 Partners (Dell Exclusive Stores) driving sellthrough and sell out
  • Managed a team of 25+ members including sales promoters and trainers.

Co-Founder/Director

D4DELIVERY RETAIL AND LOGISTICS PVT LTD
09.2013 - 06.2016
  • Hyperlocal on-demand food delivery startup with 70+ restaurant partners across Kerala's largest 3 cities
  • Scaled up revenue 8 times and sales 60% YoY
  • Design and execution of marketing campaigns for successful GTM through social and offline channels.

Education

MBA - Marketing

Indian Institute of Management, Tiruchirappalli
Trichy
04.2001 -

BTech, Computer Science

University of Kerala
Kerala
03.2013

Skills

Category Management

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Certification

Google Project Management Certification, Coursera

Timeline

Associate Business(Category) Manager

Meesho
12.2021 - Current

Business Development Manager

WiSilicaPvt Ltd
06.2020 - 11.2021

Business Development Manager

TVS Electronics Ltd
07.2019 - 03.2020

Territory Manager

DELL International Services
04.2018 - 02.2019

Co-Founder/Director

D4DELIVERY RETAIL AND LOGISTICS PVT LTD
09.2013 - 06.2016

MBA - Marketing

Indian Institute of Management, Tiruchirappalli
04.2001 -

BTech, Computer Science

University of Kerala

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