Mrinmoy Ghosh
Digital Sales Specialist
Delhi
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Digital Sales Specialist
Hindustan Times
10.2024 - Current
- Collaborated closely with Account Managers to refine client acquisition strategies and Implement solutions tailored for retail clients, focusing on their specific industry challenges and goals.
- Brainstorming scalable solutions that could be customized and replicated across various retail clients, ensuring consistent revenue growth.
- Planning a pipeline for revenue (Quarter Planning) – with clear visibility on how targets would be achieved and implement a system to track pipeline progress, ensuring real-time visibility and accountability.
- Kept a close check on competitor campaigns and strategies to identify opportunities for clients.
State Growth Manager
Zomato
02.2023 - 06.2024
- Achieved the highest historical state order volume growth of 22% YoY for Haryana, reaching an all-time high of 82K orders in Panipat and 69K orders in Sonipat during the Shravan months, with a team size of 12.
- Haryana played a pivotal role in helping the North 2 region become the runner-up at the Take-rate Championship by achieving the 2nd highest commission increment globally at Zomato, contributing approximately 65% of the overall North 2 increment.
- Ideated & executed focused acquisition drives which increased penetration levels to 80%+ via focused targeting of restaurant sub-hubs
- Doubled the Ad sales revenue from 19.5 lakh to 38 lakh within 12 months through Developing a detailed analysis by identifying customer needs Analyzed market trends and competitor strategies to uncover growth opportunities, achieving a commanding 75% market share.
- Led 5 pilot projects(Price Parity, Deal of the day, Growth Packs etc) in Haryana, which subsequently served as successful models replicated in other emerging states
- Monitored the ROI across the portfolio of clients & successfully boosted the PnL by 25% by managing end to end execution, understanding present & future market trends, identifying product upgrades, basis the future needs & optimizing overall spend.
Program Manager
Zomato
10.2021 - 01.2023
- Managed end-to-end lifecycle of key initiatives, from strategic planning and cross team collaboration, ensuring seamless implementation
- Led the 'Legendary Res Acquisition' project, elevating Bharat's legendary restaurant penetration from 49% to 85% within a concise 2-month timeline.
- Responsible for elevating 118 relaunched cities of Bharat above the 80 orders per day benchmark by funneling down complex problems and taking data driven approach to measure project success.
- Identified gaps in processes and monitored performance across campaigns, continuously optimizing strategies for enhanced operational efficiency.
Key Accounts Manager
Zomato
02.2019 - 09.2021
- Offered strategic consulting to top brands such as Anardana, Gola Sizzlers, Kyline Experience, managing a 1.5 CR portfolio in East Delhi.
- Redeveloped internal sales methodologies to instill an ad spend-ROI approach. Redefined payment structures which reduced the churn by 30%.
- Led the team to migrate their entire ad client base to the new model, ensuring a 100% retention rate
Account Manager (Ad Sales)
Zomato
04.2018 - 01.2019
- Won the award for the highest ad-sales acquisitions in the Delhi NCR First Blood Competition, closing 15 merchants in a single sales cycle. Was able to retain all 85% of the acquired revenue until next quarter, post sprint.
Education
Bachelor of Science - Statistics
Sri Venkateswara College, University of Delhi
New Delhi, India 04.2001 -
Skills
Growth Planning
Leadership
PnL Management
Business Development
Ad Sales
Program Management
Data Analysis & Decision Making
Advance Excel, Powerpoint
C, C, SPSS, Java
Timeline
Digital Sales Specialist
Hindustan Times
10.2024 - Current
State Growth Manager
Zomato
02.2023 - 06.2024
Program Manager
Zomato
10.2021 - 01.2023
Key Accounts Manager
Zomato
02.2019 - 09.2021
Account Manager (Ad Sales)
Zomato
04.2018 - 01.2019
Bachelor of Science - Statistics
Sri Venkateswara College, University of Delhi
04.2001 -
Similar Profiles
Preeti YadavPreeti Yadav
Senior HR Executive at Hindustan TimesSenior HR Executive at Hindustan Times
Harshvardhan KejriwalHarshvardhan Kejriwal
Business Lead at Hindustan TimesBusiness Lead at Hindustan Times
GAURAV JAINNGAURAV JAINN
State Head - Sales & Operations - Upper North at Hindustan TimesState Head - Sales & Operations - Upper North at Hindustan Times