Summary
Overview
Work History
Skills
Accomplishments
Personal Qualifications
Personal Information
Timeline
Generic

Mritunjay Choudhary

Category Manager
Bangalore,KA

Summary

Results-driven Category Manager with over 15 years of experience in developing and executing category strategies that enhance profitability and market share. Proven track record in managing end-to-end product lifecycle, from market analysis and supplier negotiations to merchandising and pricing strategies. Adept at leveraging data-driven insights to optimize product assortments, increase customer satisfaction, and drive sales growth. Strong leadership and collaboration skills, with a history of building and nurturing relationships with cross-functional teams and key stakeholders. Committed to continuous improvement and innovation in category management to achieve business objectives.

Overview

16
16
years of professional experience

Work History

Category Manager Buying & Merchandising: Private label brands

Lifestyle International Pvt Ltd
10.2018 - Current


  • OTB and Channel-Based Profit and Loss for Online and Offline Stores
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
  • Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
  • Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
  • Increased overall category sales by developing and executing strategic merchandising plans.
  • Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
  • Monitored market to capitalize on latest trends.
  • Maximized category turnover through proactive management strategies.

Buying & Merchandising: External Brands

Lifestyle International Pvt Ltd
04.2014 - 09.2018
  • Achieve targeted annual NOT budget & GOLY for Ladies footwear external brands
  • Achieve targeted gross margin through product performance monitoring at full price sell throughs and controlling markdowns
  • Maintain inventory levels as per the sales and NOD norms
  • Monitor brand staff availability at front end as per agreed norms
  • Finalizing store-wise buys for all brands by planning store-wise assortments
  • Season Launch: Achieving freshness on floor level by launching 30% of Season's inventory
  • Ensuring Stock health with respect to fill rates against base-stocks and full sizes at store level
  • Planning for promotional activities, Staff availability, VM collaterals on floor, Vendor Management.

Merchandiser

Lifestyle International Pvt Ltd
09.2011 - 03.2013
  • Roll-out the initial allocation for the stores and RDC for necessary action
  • Daily replenishment against requirement from stores for FMS
  • Ensure timely dispatches from WH and track the same with regional whs to stores
  • Maintain base stock level and product mix at all stores against store capacity
  • Preparing and executing guidelines for stock consolidation at the end of season and during the season
  • Highlight non-moving styles for proposing markdowns/liquidation plan
  • Maintain a sell thru report on weekly basis
  • Take necessary action on inter-store transfer and replenishment
  • Ensure timely inward & outward of the stock as per season.

Associate Team Leader

Arvind Lifestyle Brands
12.2009 - 08.2011
  • Achieve the sales and budget as defined for the respective store's month wise
  • Ensuring display of merchandise on floor as per the VM norms, collection, and Story wise
  • Planning the right merchandise as per the customer base for the respective stores
  • Deep dive analysis in the brands to identify the fast moving and slow moving sku`s to increase the business
  • Responsible for demand forecasting & ensuring optimum inventory levels to meet the market requirements
  • Ensures the inventory on the floor is tally with the system
  • Managing the Manpower available in the stores
  • Training the staffs for new season merchandise and for customers handling.

Assistant Merchandiser and Production coordinator

LVK Babywear Pvt Ltd
09.2008 - 11.2009
  • Developing new range for new & existing customers for season
  • Interacting with factory and keeping a track on sampling & current production
  • Have a strong follow up on sampling and meeting the deadlines efficiently
  • Highlighting issues/pre alerts at sampling stage while executing if any, to take corrective measures at the time of bulk
  • Taking approvals from customers for bulk at the time of sampling like - fabric, lab dips artworks, wash, trims etc
  • Ordering fabric and trims for sampling and for production.

Skills

Strategic Sourcing

Accomplishments

  • Highest LFL growth for the category for 3 consecutive years 15.4% in FY16-17, 11.2% in FY17-18 & 12% in FY18-19.
  • Introduced new Buying Pattern which lead to higher sale thru and lower returns at brand level at the end of Season.
  • Appreciated and awarded twice with 'Make a difference' & 'Value Cham' in work strategy.
  • Awarded as a Best Team Leader

Personal Qualifications

  • MBA, Retail management & Apparel merchandising, National Institute of Retail Management, 2008, 2010
  • B.sc, Fashion and Apparel Design, ALT Training College, Bangalore University, 2005, 2008
  • 10+2, J.N.K College, BIEC, 2003, 2005
  • 10th, S.K.P Vidya Vihar, CBSE, 2003, 2003

Personal Information

Date of Birth: 09/05/1987

Timeline

Category Manager Buying & Merchandising: Private label brands

Lifestyle International Pvt Ltd
10.2018 - Current

Buying & Merchandising: External Brands

Lifestyle International Pvt Ltd
04.2014 - 09.2018

Merchandiser

Lifestyle International Pvt Ltd
09.2011 - 03.2013

Associate Team Leader

Arvind Lifestyle Brands
12.2009 - 08.2011

Assistant Merchandiser and Production coordinator

LVK Babywear Pvt Ltd
09.2008 - 11.2009

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Mritunjay ChoudharyCategory Manager