MOHIT SHARMA
Marketing & HR specialist
Pilani,Rajasthan
Summary
Strategic HR & Marketing Leader with cross-functional expertise in the jewellery and IT industries. Experienced in driving organizational growth through talent management, high-impact marketing campaigns, digital brand building, and high-performance team leadership.
Overview
5
5
years of professional experience
1
1
Certification
Work History
HR & Marketing Head
Mahalaxmi Jewellers
Chirawa, Rajasthan
01.2023 - Current
- Directed HR operations including hiring, onboarding, performance evaluation, and workforce planning.
- Designed HR policies, training programs, and staff development modules for multi-store operations.
- Led festive & seasonal marketing campaigns increasing customer footfall and brand recall.
- Enhanced digital presence using Instagram, Facebook, WhatsApp, GBP Optimization, IVR Management & influencer marketing.
- Supervised local advertising: hoardings, banners, newspaper ads & community promotions.
- Coordinated with showroom teams and visual merchandisers for consistent branding.
- Strengthened customer loyalty through targeted engagement strategies.
- Increased festive-season footfall significantly with targeted campaigns.
- Improved employee retention through structured HR processes.
- Boosted brand recognition and customer loyalty via consistent digital marketing.
- Enhanced staff performance through advanced training modules.
Marketing Manager (Remote)
Fishtech Solutions
Nagpur
05.2021 - 11.2022
- Achieved 40% lead generation growth and 12% revenue growth.
- Led a 10-member digital marketing team toward performance KPIs.
- Executed Meta Ads, Google Ads & Offline campaigns producing targeted leads.
- Increased digital engagement by 60% with content strategy optimization.
- Reduced marketing operational costs by 20% while improving ROI.
Education
B.Tech - Computer Science & Engineering
KU Raipur
01.2019
HR Specialization Course
Digital Marketing Specialization Course
Skills
- Strategic HR Planning
- Recruitment & Talent Acquisition
- Training & Development
- Performance Management
- Employee Engagement
- Conflict Resolution
- Brand Promotion
- Digital Marketing
- SEO/SEM
- Social Media Strategy
- Budget Management
- Campaign Execution
- Jewellery Retail Operations
- Market Research
- Leadership & Team Development
Websites
Certification
- Google Analytics Certification
- Google Ads Certification
- Meta Ads Certification
- HubSpot Content Marketing
- Advanced Excel
- Email Marketing
Accomplishments
- Led a rebranding initiative increasing brand awareness by 70%.
- Boosted total revenue by implementing effective marketing systems.
- Spearheaded high-impact festive and digital marketing campaigns that boosted store footfall and improved overall customer engagement.
- Strengthened employee retention through structured HR systems, performance frameworks, and targeted training programs.
- Led branding and rebranding initiatives that enhanced brand recall and visibility across multi-store operations.
- Improved operational efficiency by optimizing recruitment, onboarding, and workforce planning processes.
- Successfully built and led cross-functional HR & Marketing teams, ensuring smooth inter-department coordination and consistent execution.
Timeline
HR & Marketing Head
Mahalaxmi Jewellers
01.2023 - Current
Marketing Manager (Remote)
Fishtech Solutions
05.2021 - 11.2022
B.Tech - Computer Science & Engineering
KU Raipur