Results-Oriented Business Director with 13 years of experience in securing revenue-generating partnerships. Adept at defining strategy for inside and outside sales, surpassing annual goals by an avg. of 50%, and serving as a driven integrated sales specialist leading cross-functional teams through sports media/marketing campaigns. Proven ability to identify and develop relationships with key partners, create and execute business plans, and drive revenue growth.
1. Award-winning campaigns for the brands:
2. Bronze Award, Women’s Business Initiative - WPL,Recognized for Excellence at the Sports Business Awards, 2022
3. Sales Award: Woman of the Year,Honored by ACEF, 2023
4. Superwoman of the Year Award,Distinguished by Social Samosa, 2024
2024:
https://www.forbesindia.com/article/take-one-big-story-of-the-day/why-adidas-is-betting-big-on-indian-cricket/92545/1
https://www.financialexpress.com/business/brandwagon-back-on-the-pitch-3400475/
2023:
https://www.financialexpress.com/business/brandwagon-sweet-deals-off-the-fields-3340883/
https://www.hindustantimes.com/cricket/brand-bumrah-firing-on-all-cylinders-101697629348833.html
https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-jasprit-bumrah-is-bowling-the-brands-over/87795/1
https://drive.google.com/drive/folders/1nvzmHrvs5f3dMdv6Lwl7ElpFLQCvng3N (PDFs of all the articles from 2023)
2022:
https://www.financialexpress.com/business/brandwagon-advertisers-seek-redressal-as-ipl-2022-ratings-slide-2509170/
Spearheaded the establishment and operation of INDSSAN, a dynamic retail enterprise, from 2011 to 2014. Introduced a holistic shopping destination tailored to meet the diverse needs of households, including segments for men, women, and children. Positioned strategically in Kanyakumari , a bustling tourist hub, facilitated convenient access for residents from neighboring towns to premium Indian merchandise within their district.
1. Distinguished as the youngest Business Director, reflecting exceptional leadership and strategic acumen.
2.. Orchestrated landmark agreements with Team India (Cricket), showcasing exceptional negotiation skills and business acumen.
3.. Honored as the Saleswoman of the Year for India in 2023, a testament to outstanding sales performance and client relations.
4. Established and maintained India's longest-standing swimming record in the sub-junior category from 2000 to 2024 and counting.
5. Secured the prestigious Mrs. India Title in 2011.
6. Established highly successful collaborations with over 25 renowned global brands, yielding significant value.