Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Websites
References
Timeline
Generic

Mubin M Rafi

Kochi, Kerala

Summary

Innovative and results-driven marketing professional with extensive experience across the film industry, healthcare, business management and consulting. Adept at driving business growth through strategic marketing initiatives, with a proven track record of establishing brands as leaders in their respective markets. Currently serving as the Marketing Head for Anti Aging Lab by Transformance, where I have led marketing efforts resulting in income growth. Extensive experience in transforming film production houses into leading industry players.

Overview

8
8
years of professional experience

Work History

Head of Marketing

Anti Aging Lab by Transformance
Kochi
04.2022 - Current
  • Spearheaded comprehensive marketing campaigns from 2024 that successfully drove 780 plus clients to the clinic.
  • Increased the income by 120% through targeted marketing strategies.
  • Increased the brand popularity by 300% through Social,Visual and Print media campaigns.
  • Developed and implemented customer retention strategies that boosted repeat business by 80%.

Marketing Consultant

Theatre of Dreams
Ernakulam
10.2019 - Current

• Played a pivotal role in establishing Theatre of Dreams as one of the most in-demand and trustworthy production houses in the Malayalam film industry.

• Contributed to the successful production of 2 movies, with 5 more currently under pre-production.

• Designed and executed marketing strategies that significantly increased the production house’s popularity, attracting top talent and securing high-profile projects.

Collaborated with directors, producers, and creative teams to ensure marketing campaigns aligned with the artistic vision and commercial goals of each project.

Co Director

4 Independendent Malayalam feature film
Mumbai
08.2016 - 06.2023
  • Co-directed critically acclaimed films including “Children’s Park,” “Role Models,” and “Voice of Sathyanathan.”
  • Managed on-set operations, coordinated with actors, crew, and production teams, and contributed to creative decisions that enhanced the films’ appeal. Played a key role in the post-production process, including editing and sound design, to ensure the final products met the desired quality standards.
  • Achieved in creating public awareness for all the 3 movies through tailor made strategies and marketing plans which made the projects stand out.

Creative Consultant

Clearbee Health Solutions Pvt Ltd
Ernakulam
07.2018 - 01.2022
  • Achieved in establishing the company as one of the most popular dental aligner solution companies in the country and also in Asia with limited resources.
  • Developed and executed innovative marketing strategies from the scratch resulting rapid brand recognition. From 0 to 3lakh customers in 4 years.
  • Led content creation, digital marketing and branding efforts, driving significant increase in customer acquisition and retention.

Education

Bachelor of Science - Visual Communication

Bharathiar University
Coimbatore, Tamil Nadu
04-2016

Skills

  • Sales Enablement
  • Advertising Campaigns
  • Marketing Analytics
  • Creative Direction
  • Product marketing
  • Customer Segmentation
  • Social Media Strategy
  • Digital marketing expertise

Affiliations

  • Associate Member of MACTA (MALAYALAM CINE TECHNICIANS ASSOCIATION)
  • Active participant of IFFK (International Film Festival of Kerala)
  • Guest Speaker of Various Talent motivational campaigns

Accomplishments

  • Best Actor For Short Film in 2022 by KISFF(KERALA INTERNATIONAL SHORT FILM FESTIVAL)

Languages

English
First Language
Malayalam
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1

References

References available upon request.

Timeline

Head of Marketing

Anti Aging Lab by Transformance
04.2022 - Current

Marketing Consultant

Theatre of Dreams
10.2019 - Current

Creative Consultant

Clearbee Health Solutions Pvt Ltd
07.2018 - 01.2022

Co Director

4 Independendent Malayalam feature film
08.2016 - 06.2023

Bachelor of Science - Visual Communication

Bharathiar University
Mubin M Rafi