Mukesh Sandanshiv

• Successfully driving B2B Construction Chemicals and Industrial Coatings business verticals, along with the B2C Sealants portfolio, delivering consistent business growth of 35%+ through strategic market development and customer-focused solutions.
• Managed profit and loss statements, ensuring financial health and strategic alignment of business operations.
• Delivered sustainable profitability through effective pricing strategies, value-based selling, and disciplined commercial management.
• Led channel expansion initiatives by strengthening distributor networks, appointing new partners, and enhancing market coverage across key geographies for Sealants.
• Established a strong project specification approach, working closely with architects, consultants, developers, contractors, and key influencers to secure product approvals and drive project conversions for Sealant business.
• Strengthened the B2C market penetration strategy by recruiting, training, and deploying dedicated trainees focused on sealant business development across major metropolitan markets, resulting in improved retail coverage, applicator engagement, and demand generation.
• Successfully developed new applications and market opportunities through close collaboration with customers, R&D, and technical service teams.
• Localised global products to meet regional market requirements, enhancing customer adoption and supporting business growth.
• Built and led high-performing sales and technical teams, promoting accountability and collaboration to achieve execution excellence.

• Business Team Head (Div. Performance Silicone) – Feb 2023 to till date (Silanes, siloxane, Fumed Silica, Si. Fluids, Polymer Powders, other Si base products)
• Revived struggling division from being on the nonperforming to a turnaround success story. Identify new area of application, developed new product for that, implemented effective promotional strategies, trained a high-performance sales team.
• Made 15 times growth in sales volume within 7 years.
• Given the breakthrough in Cement, Dry mix, vitrify floor Tiles industry and open fields of new application that were previously not accessible. This will allow organization to establish ourselves in new market segments in the long term.
• Launched innovation projects that opened new markets and applications in collaboration with the innovation department.
• New product, process and application development (Technical, Innovation and R&D dept.)
• Changed the approached form stander product selling to product development as per customer need and local market acceptance.
• Implemented product localisation strategies to align offerings with regional market preferences.
• Created pricing strategy and guidelines for regional business team, ensuring alignment with market needs and profitability targets.
• Deriving the goals of the business team from the agreed goals and strategies of the business unit, considering the total resources and profitability targets available, ensuring implementation and control.
• The sponsor role of assigned Key Account Managers with global responsibility and Regular contacts with key customers in all parts of the region.
• Support for the Segment Management and Technology Management units in global coordination processes and projects.
• Initiated BtoC model based on market demand, contributing to increased profitability.
• Achievements in Wacker Tenure-

• Conducted global business development for cement and concrete specialty chemicals, focusing on additives and cement grinding aids to support market expansion.
• Managed business operations, ensuring accountability for profitability by focusing on monthly and annual sales targets and executing them within the specified time frame while establishing short and long-term budgets aligned with management strategies.
• Developed new products aligned with customer needs, managing import and domestic sales activities for silicone polymers across paints, gypsum, cement, tile adhesive, construction chemicals, stone care, roofing, and concrete, emphasising water repellency.
• Led the construction silicon division, focusing on water-based silicone products such as silane and siloxane, while serving as a Global Core Committee member for the Cement and Concrete Project.
• Built and led a team, providing training and coaching, while monitoring performance to improve achievement of individual and group targets and ensure excellent customer service.

• Managed business operations, accountable for profitability, established short and long-term budgets, and executed monthly and annual sales targets aligned with management strategies to achieve company goals.
• Revived struggling division from being on the nonperforming to a turnaround success story. Identify new area of application, developed new product for that, implemented effective promotional strategies, trained a high-performance sales team.
• Made 10 times growth in sales volume within five years.
• Achieved breakthrough in the cement, putty, and tiles industry, opening previously inaccessible fields of application.
• Developed new products based on customer needs, managed both import and domestic sales activities, and facilitated B2B and distributor sales of silicone polymers across construction industry segments, enhancing water repellency performance.
• Transformed sales approach from standard product selling to customised product development, aligning offerings with customer requirements and local market acceptance.
• Responsibility as Business head for construction silicone division (Water base silicone products i.e. Silane, siloxane)

Accomplishments In Wacker Journey

• Revived a struggling business division and transformed it into a successful turnaround story through strategic market repositioning and growth initiatives.
• Drove 15x growth in sales volume over 7 years, establishing a strong market presence and sustained profitability (700 T€ to 11 Mio €).
• Expanded business opportunities by developing and commercializing solutions for the cement, dry mix, and tile industries.
• Successfully shifted the business model from standard product sales to customized solution development, enhancing customer value and differentiation.
• Led product localization efforts to meet specific market requirements, improving customer acceptance and adoption.
• Finalist, Alexander Wacker Innovation Award 2020 for the development and successful commercialization of a Water Repellent mass treatment solution for the cement industry

• Oversaw complete business operations with accountability for profitability, focusing on monthly and annual sales targets while establishing and executing short and long-term budgets aligned with management strategies for achieving company goals.
• Handling dealers & distributors, Identifying appoint prospective channel partners and motivate existing channel partner to generate business and to achieve consistent profitability
• Successfully started the New Markets Nasik, Aurangabad, Nagpur, Nagar and give the growth of existing market .
• Executed strategies for new business development across targeted regions.
• Project Sales - Approach Contractors, Builders maintain the relation with them and generate the volume with starting new direct major accounts volume base sale.
• Team building, leading, training coaching, motivating and monitoring the performance of team members to ensure efficiency in meeting of individual & group targets and deliver the best in customer service.
• Executed strategies for new business development across targeted regions.

• “MYK Laticrete India Pvt. Ltd” PUNE June 09 - Jan 11
• (Asst. Sales Manager) For Tile adhesive, Grouts and water proofing
• Creating and Implementing Area Strategy and Market Development Plan to achieve the given business target
• Market Trend analysis and Tracking Competition and Making Counter Strategies to be a winner, and gives the market information to superiors on regular basic daily /monthly to superiors.
• Approach Architects, Project Management Consultants, Contractor, Builders and maintain contacts
• Give a Proper product presentation and Technical discussion with Architect builder and clients.

• Approached architects, project management consultants, contractors, and builders to establish and maintain professional relationships.
• New Distributors & Dealer, Managing distribution network
• Give a Proper product presentation and Technical discussion with Architect builder and clients.
• Managed a sales team of two, ensuring effective communication and collaboration. (Two Person)
• Created and implemented area strategy and market development plan, aligning with business targets.
• Analysed market trends and tracked competition, developing counter strategies and providing regular market insights to superiors.
• Branding and Marketing (Participation in Exhibitions ACE Tech, Constro)
• “RAMCO INDUSTRIES LTD.” PUNE May 08 – June 09
• (Sr. Sales Officer’) for construction materials (Calcium Silicate Board Partitions Board for Drywall Construction)

• “ACC CEMENT LTD.” GOA June 06 – May 08
• (Sales Officer) for Cement tread Sales
• Job Responsibilities
• Achieved business targets through effective dealer and retailer engagement.
• Developed dealers and retailers, enhancing sales network.
• New Dealers and retailers appointment to improve the sales
• Monitoring and maintain the price premium.
• Maintain the regular supply of material channel partners.
• Managed channel disputes to maintain strong partner relationships..
• Monitor competitor activity and gives the market information on regular basic daily/weekly/monthly MIS reports to superiors.