Muskan Arora

• Directed and oversaw all internal and external communications to ensure brand consistency and engagement.
• Managed online presence and social media content, adjusting strategies based on performance metrics.
• Collaborated with sales to provide creative insights that supported business objectives.
• Optimized website content and email campaigns to enhance traffic and lead generation.
• Developed monthly social media and employee engagement calendars in partnership with the design team.

• Cultivated strong relationships through effective communication with internal and external stakeholders.
• Scheduled and curated daily social media content and internal communications for timely updates.
• Developed monthly social media and employee engagement calendars in collaboration with design team.
• Crafted award nomination submissions and performance reports highlighting company achievements.

• Coordinated communications with Regional and Branch Heads across India, ensuring alignment with project goals.
• Developed engaging learning activities and structured e-learning programs, collaborating with design and writing teams for high-quality content.

Developed customized market surveys and reports for high-profile clients in pharmaceutical, FMCG, and apparel sectors.

Coordinated investigation details verification with team investigators to ensure accuracy.

Evaluated project requirements and content standards to align copy with creative structure.

Produced diverse content for various platforms, including websites, blogs, articles, social updates, and case studies.