Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic

MUSKAN SHARMA

Noida

Summary

Diligent Lead Generation Specialist with proven track record in leading teams to success through effective management and strategic planning. Demonstrated expertise in coordinating projects and fostering team collaboration, achieving significant milestones. Utilized leadership and communication skills to drive team performance and ensure project completion.

Overview

4
4
years of professional experience
5
5
Certifications
1
1
Language

Work History

Team Lead - Lead Generation

Threatcop (Kratikal)
07.2025 - Current
  • Leading and mentoring a team of 4–5 SDR's to drive qualified lead generation in the cybersecurity domain.
  • Executed multi-channel outreach (LinkedIn, cold calling, email campaigns), generating over 150 qualified leads per month in the first quarter.
  • Streamlined lead qualification criteria, improving MQL-to-SQL conversion by 15% within 2 months.
  • Introduced automation practices using CRM and LinkedIn Sales Navigator, reducing manual prospecting efforts by 20%.
  • Collaborating closely with sales and marketing teams to align campaigns and accelerate pipeline growth.
  • Preparing performance dashboards and reports to track team KPIs, and provide actionable insights to management.

Account Manager/Customer Success Representative

GreyB Research
09.2024 - 07.2025
  • Serve as the primary point of contact for assigned client accounts, understanding their goals, needs, and challenges.
  • Develop and execute strategic account plans to drive growth, enhance client satisfaction, and maximize revenue.
  • Conduct regular face-to-face business reviews with clients, analyzing performance metrics, and identifying areas for improvement.
  • Track and analyze account performance, sales data, and market trends to identify opportunities for expansion and optimization.
  • Drive business growth for newly onboarded partners by improving key operational and performance metrics.
  • Increase incremental revenue through effective monetization strategies and commercial enhancements.
  • Expand counter share for assigned clients by implementing strategic initiatives to dominate market share.

Sales Development Representative

GreyB Research
08.2023 - 08.2024
  • Lead Generation and Prospecting, Discovery and Qualification, Product Introduction.
  • Identify potential customers, and generate new business opportunities for the company.
  • Contact and qualify potential customers.
  • Set appointments, and follow up on leads.
  • Track progress toward meeting sales goals.
  • Collaborate with the sales team to develop strategies for reaching sales targets.
  • Build long-term, trusting relationships with prospects.
  • Extensive experience using SaaS products, like BOS, FIT, Slate, and SlatePro.
  • Collaborated with Marketing teams to drive lead engagement and conversion within the sales funnel.

Research Associate (Market Research)

SPER RESEARCH
12.2022 - 06.2023
  • Analyzed data using statistical software including SPSS, Excel, R, Python.
  • Utilized leading market research tools, including Nielsen, Ipsos, GfK, and Kantar.
  • Gathering and interpreting data from these platforms to inform decision-making
  • Data Visualization: insightful data visualizations using tools like Tableau, Power BI, or Google Data Studio
  • Market Research Techniques: market research techniques, such as conjoint analysis, regression modeling, factor analysis, cluster analysis, or A/B testing
  • Primary Research and Secondary Research
  • Qualitative and Quantitative Research

INDIAN BIOLOGICAL AND RESEARCH INSTITUTE
06.2021 - 08.2021
  • Database Analysis Using Python
  • Implemented Drug Designing Treatment For Cataract
  • Stacks Learnt: Molecular Docking, Bioinformatics Tools Such As Cytoscape, String, Molegro, PYRX, Python, Database Analysis, Drug Designing, Consumer Space

Education

Bachelor in Technology + Master in Technology Integrated Course - Biotechnology

JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY
01.2023

H.S.C - PCB

DELHI PUBLIC SCHOOL
05.2017

Skills

  • Time Management, Communication, Confident, Analytical, Passionate, Efficient
  • Problem-solving skills, Ability to work with ambiguous tasks, Find suitable solutions, P&L Understanding, Market Research and Intelligence, Customer Lifetime Value, Business Development, Data Logic, Data Interpretation, Data Visualization
  • Data Analysis, Result Orientation, Managing Relationships, Conflict Management, Problem-Solving, Seek help/advice where appropriate

Websites

Certification

HubSpot Inbound Sales

Accomplishments

Received the Recommendations from my clients.

Timeline

Team Lead - Lead Generation

Threatcop (Kratikal)
07.2025 - Current

Account Manager/Customer Success Representative

GreyB Research
09.2024 - 07.2025

Sales Development Representative

GreyB Research
08.2023 - 08.2024

Research Associate (Market Research)

SPER RESEARCH
12.2022 - 06.2023

INDIAN BIOLOGICAL AND RESEARCH INSTITUTE
06.2021 - 08.2021

H.S.C - PCB

DELHI PUBLIC SCHOOL

Bachelor in Technology + Master in Technology Integrated Course - Biotechnology

JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY

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