M V Arun Santhosh
Digital Marketing Specialist
Hyderabad
Summary
- Successful Digital Marketing Specialist with 5+ years of experience skilled at planning, executing and optimizing online marketing strategies.
- Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Skilled in
Facebook marketing,
instagram,
linkedin,
Email Marketing,
PPC,
Wordpress Management,
ORM,
Team Management,
Leadership.
Lead Automation with Zapier
- With innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents with ability to manage product-related budgets.
- Great influencing and communication strengths. Compiled and analyzed data to determine approaches to improve sales and performance with Digital marketing
- Implements strategic and tactical marketing campaigns to drive engagement and sales.
- Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Senior Paid Social Specialist
Zeta Global
03.2023 - Current
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Working On Quarterly Performance Reports.
- Bulk Updates In Social Platforms.
- Ad Trafficking.
- Training team members on social platforms.
- Working With US team for completing the tasks.
- Budget Scheduling in Social Platforms.
- Creating rules for campaigns.
- Monitoring Campaigns Performance.
- Auditing Client Accounts Quarterly Basis.
- Managing Team
Paid Media Specialist
Assembly Global
01.2022 - 03.2023
- Developed strong client relationships through consistent communication and attentive service.
- Oversaw daily operations of a busy office environment, ensuring tasks were completed efficiently and accurately.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Evaluated market trends to stay current on consumer and competitor changes.
Digital Marketing Specialist
Purview Healthcare Pvt LTD
06.2021 - 01.2022
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Continually maintained and improved company's reputation and positive image in markets served.
Digital Marketing Specialist
Zeominds it solutions pvt ltd
03.2019 - 03.2021
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Utilized content management system to post images and videos of company products online.
- Monitored return on investment of online and social media marketing efforts.
- Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
- Utilized SEO best practices to increase social media program's visibility and organic growth.
- Successfully met multiple deadlines by Management.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Tracked and analyzed social media and online marketing initiatives.
- Increased customer engagement through social media.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
Education
Bachelor of Science - Computer Science
Nalanda College of Engineering & Technology
Guntur 01.2014 - 04.2018
Inter -
Sri Chaitanaya Juniour College
Hyderabad 04.2012 - 04.2014
High School Diploma -
Z.H.P.School
Guntur 03.2011 - 04.2012
Skills
Wordpress Editing
On page seo optimization
Technical Seo
Facebook marketing
Instagram Marketing
Linked in Marketing
CRM-Leadsquared
Lead quality assement
Brand Management
Pixel
Google Slides
Social media tools
Strategic planning
Keyword optimization
SEM trend knowledge
Budgeting
Client communication
Market Analysis
Achievements
- Working Organization Recognized As Best EdutechBy Times of INDIA-2019
- Working Organization Recognized As Best Edutech By Times of INDIA-2020
- Published In "The Knowledge Review Magazine"
Timeline
Senior Paid Social Specialist
Zeta Global
03.2023 - Current
Paid Media Specialist
Assembly Global
01.2022 - 03.2023
Digital Marketing Specialist
Purview Healthcare Pvt LTD
06.2021 - 01.2022
Digital Marketing Specialist
Zeominds it solutions pvt ltd
03.2019 - 03.2021
Bachelor of Science - Computer Science
Nalanda College of Engineering & Technology
01.2014 - 04.2018
Inter -
Sri Chaitanaya Juniour College
04.2012 - 04.2014
High School Diploma -
Z.H.P.School
03.2011 - 04.2012