N KUMAR
LEAD AREA SALES MANGER
Tamilnadu
Summary
Dynamic Sales Leader with a proven track record of driving revenue growth at VKC Plastomers India Pvt Ltd, recognized with the Best Achievers Award. Demonstrates expertise in market research and distributor relationship management, effectively enhancing key account growth. Achieved over 60% sales through exclusive dealers, showcasing a strong ability to meet and exceed sales goals. Committed to fostering team development and implementing innovative strategies that deliver measurable results. Results-driven Regional Sales Manager known for exceptional productivity and efficiency in task completion. Possess specialized skills in strategic planning, market analysis, and team leadership that drive revenue growth and market expansion. Excel at communication, negotiation, and relationship building, ensuring successful collaboration with clients and stakeholders to achieve sales targets.
Overview
20
20
years of professional experience
Work History
LEAD AREA SALES MANAGER
VKC Plastomers India pvt ltd
09.2021 - Current
- For the first time in the footwear industry, I implemented the method of bill-to-shipment transaction to the sub-dealers. It was such a huge success that we changed our systems and scheme operating methods, resulting in increased market penetration and revenue growth.
- Honored with recognition from VKC founder Mr. Mommed Koya for exceptional performance, 2021-2022.
- From 2019 to 2020, I handled the Skalino brand in Tamil Nadu. Around 63 dealers and 6,800 retailers achieved a business of 55 crore in the financial year, with 62% sales in exclusive dealers, as well as maintaining a new credit policy.
- Appointed new distributors and reactivated sub-dealers and top retailers in assigned areas, resulting in increased market penetration and revenue growth.
- Conducted market trend analysis and competitor product research to identify opportunities and threats, and presented findings to the Sales directors and team.
- Consistently achieved established sales targets through effective planning and execution of sales strategies.
- Organized product displays in stores for designated territories to increase product visibility and sales, including branding and pops.
- Created sales plans and quotas to support organizational objectives, and ensured sales personnel were knowledgeable about products and promotions.
- Monitored team performance, and motivated team members to reach targets, regularly preparing and presenting activity plans and reports, and providing suggestions for improvements to field executives.
- The provided article forecasting and monitoring the supply chain (SCM team) ensured the market demand.
- Preparing MIS for review and forecasting monthly and quarterly results.
AREA SALES MANAGER
Veekesy Plastomers India pvt ltd
05.2019 - 07.2021
AREA SALES SUPERVISOR
FLAIR distributor private Ltd.
North Tamil Nadu
03.2017 - 04.2019
- Company Overview: Worked at Reynolds Pens in the FMCG industry.
- Expanded distribution network by onboarding 22 new distributors throughout North Tamil Nadu.
- Facilitated product relaunch for 1,260 retailers: Reynolds.
- Executed business relaunch strategy for 76 wholesalers.
- Assembled and organized a new team with 7 sales officers.
- Achieved business growth from zero to 1.5 crore within six months.
- Built strong business relationships with distributors, wholesalers, and top retailers.
- Reached a hundred percent of the sales target.
- Enhanced product visibility through strategic placement.
- Monitored daily, weekly, and monthly reports for consistency and accuracy.
- Analyzed SKU-wise sales data in retail and wholesale sectors.
TERRITORY SALES SUPERVISOR
LINC PENS & PLASTICS LIMITED
North Tamil Nadu
09.2011 - 02.2017
- Expanded distribution network by appointing 8 new distributors in numerous districts within North Tamil Nadu.
- Supported 1,450 retailers and 60 wholesalers in maintaining business value.
- Best Achievers Award received for launching MARKLINE pencil in Tamil Nadu in 2012.
- Cultivate solid business relations with retailers and wholesalers.
- Achieved a 15% to 20% increase in market share within assigned territory.
- Excelled in overseeing new product launches.
SALES OFFICER
CELLO STATIONERY PRODUCTS LTD
North Arcot and South Arcot
07.2007 - 08.2011
- Achieved significant market penetration within designated territories, consistently outperforming sales targets.
- Increased sales and collections in the territory by expanding business into kirana shops, pan shops, grocery shops, tea shops, and supermarkets.
- Implement regional strategies to enhance cash and carry reach in Pondicherry, Villupuram, and surrounding areas.
- Expanded distribution network by adding 13 new distributors in semi-urban locales.
- Sustained a productive call rate of 60%.
- Cultivated robust connections with both retailers and wholesalers.
- Promoted the level of sales officers in 2009.
- Achieved top placement rewards for introducing LIQUBALL pen in additional retailers.
- Expanded market share for Cello Pens.
SALES REPRESENTATIVE
JAINESHWAR WRITING INSTRUMENTS LTD.
North Arcot and South Arcot
10.2004 - 06.2007
- Increased brand visibility through marketing initiatives.
- Achieved 100% daily targets in rural and semi-urban markets.
- Every month, we achieved 100% of our sales targets.
- Cultivated strong partnerships with retailers and wholesalers.
- Increased sales of hanger backs in wholesale and retail markets.
Education
MBA - SALES AND MARKETING
BBA -
Skills
- Effective Strategy Implementation
- Market Research Expertise
- Achievement of Sales Goals
- Team Development
- Sales Forecasting Expertise
- Distributor Relationship Management
- Sales tracking
- Competitor analysis
- Key account growth
- New account development
- Sales team supervision
Languages
- Tamil
- English
Personal Information
- Date of Birth: 06/22/86
- Marital Status: Married
Timeline
LEAD AREA SALES MANAGER
VKC Plastomers India pvt ltd
09.2021 - Current
AREA SALES MANAGER
Veekesy Plastomers India pvt ltd
05.2019 - 07.2021
AREA SALES SUPERVISOR
FLAIR distributor private Ltd.
03.2017 - 04.2019
TERRITORY SALES SUPERVISOR
LINC PENS & PLASTICS LIMITED
09.2011 - 02.2017
SALES OFFICER
CELLO STATIONERY PRODUCTS LTD
07.2007 - 08.2011
SALES REPRESENTATIVE
JAINESHWAR WRITING INSTRUMENTS LTD.
10.2004 - 06.2007
MBA - SALES AND MARKETING
BBA -
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