SPSS, AMOS / SmartPLS (Research & Data Analysis) MS Excel (Advanced), MS Word, MS PowerPoint Moodle, E-Campus, Campus (LMS Platforms) Research Databases: Scopus, Google Scholar, JSTOR
NAGARATHINAM A
Assistant Professor in Commerce and Accounting
Coimbatore,TN
Summary
Dynamic Assistant Professor in Commerce with 18 years of teaching and 5 years of industry experience. Ph.D. in Commerce (Marketing), NET & SET qualified. Specialized in Accounting, Auditing, Marketing, and Consumer Behavior with a proven record of publications in Scopus/peer-reviewed journals and authored books in Corporate and Financial Accounting. Skilled in research methods (SPSS, SEM), academic leadership, and curriculum development. Experienced in mentoring, FDPs, and international conferences. Driven to contribute to program outcomes by facilitating engagement and supporting learning objectives.
Overview
23
23
years of professional experience
7
7
Certifications
Work History
Assistant Professor
KG College of Arts and Science
Coimbatore, INDIA
06.2019 - Current
- Teaching specialization in Strategic Management, Financial Accounting, Corporate Accounting, Auditing & Assurance, Marketing, and Economics.
- Published 6+ research papers in Scopus/peer-reviewed journals and authored 2 books (Corporate Accounting, 2024; Financial Accounting, 2025).
- Guided 20+ student research projects using SPSS, Regression, and SEM techniques.
- Coordinated Debate & Elocution Club, Consumer Club, and Internal Complaints Committee.
- Acted as a Resource Person for NET/SET training, enhancing research and academic skills.
- Published research papers on consumer behavior and financial reporting during tenure.
- Served in administrative committees (IQAC, Consumer Club, ICC, Debate and Elocution Club).
- Introduced innovative teaching methods, enhancing student comprehension in accounting and auditing.
- Mentored students in seminars and project work, improving academic performance.
Assistant Professor
Dr.R.V. Arts and Science College
Coimbatore, India
06.2015 - 05.2019
- aught a wide range of subjects including Accounting, Auditing, and Management Accounting, Management Information System.
- Organized workshops and FDPs to promote research skills among faculty and students.
- Published research papers on Entrepreneurship, Women Empowerment in Conferences and Seminars.
- Served in administrative committees (IQAC, Consumer Club).
Assistant Professor
KG College of Arts and Science
06.2014 - 05.2015
- Delivered courses in Corporate Accounting, Cost Accounting, and Auditing.
- Developed course materials and assessments aligned with curriculum standards.
- Supported student career development through academic counseling and mentoring.
Assistant Professor
V.N.Krishnaswamy Naidu College of Arts and Science
Coimbatore , India
02.2006 - 03.2012
- aught UG/PG courses in Financial Accounting, Business Law, and Economics.
- Introduced innovative teaching methods, enhancing student comprehension in accounting and auditing.
- Mentored students in seminars and project work, improving academic performance.
- Designed curriculum, lesson plans, and e-content to meet academic standards.
- Headed the Department of Commerce, overseeing faculty coordination, workload distribution, and academic planning.
Junior Assistant Sales and Design
Servall Engineering Works Pvt Ltd.
Coimbatore , INDIA
01.2000 - 01.2005
- Assisted in sales documentation, client coordination, and product design support.
- Maintained accurate records and contributed to smooth business operations.
Education
Ph.D. - Commerce (Marketing)
Bharathiar University
Coimbatore, India01.2025
NET - Commerce
UGC India
01.2019
SET - Commerce
Tamil Nadu
01.2016
MBA - IT
Tamil Nadu Open University
Chennai01.2014
M.Phil - Commerce (Marketing)
Bharathiar University
Coimbatore, INDIA01.2013
M.A - Economics
Tamil Nadu Open University
01.2011
M.Com - undefined
Annamalai University
01.2003
B.Com - undefined
Annamalai University
01.2001
DCP -
Technical Board of Education
Coimbatore, India01.1999
SLC - undefined
Matriculation Board
01.1996
Skills
Teaching Excellence & Academic Skills
Curriculum Design & Development
E-learning & Digital Pedagogy
Student Mentoring & Guidance
Academic Leadership & Departmental Administration
Research & Analytical Skills
Academic Writing & Publishing
Scholarly Communication
Commerce & Accounting Skills
Student Assessment and records management through LMS
Soft & Leadership Skills
Applied SPSS and SEM for advanced research analysis in Commerce
Certification
Marketing Research and Data Analysis
Affiliations
- IACM (Founder Member)
- International Institute of Organised Research (Life Member)
- Editorial Member (Edwin Group of Journals)
Publications
- 1. Authored Book titled " Corporate Accounting" - 2023
- 2. Authored Book titled "Financial Accounting" - 2024
- 3. Chapter titled ‘The Silent Revolution: Redefining Financial Literacy and Ethical Decision-Making in the Age of AI-driven Business’ in June 2025 in ISBN Book Chapter “New Developments and Complications in Business Management and Innovation”. Chapter 13, PP 76-79
- 4. Nagarathinam A (2024). Drivers Of Customer Perception And Loyalty: A Study In The Coimbatore Restaurant Industry. International Journal of Research and Analytical Reviews, Vol. 11, Issue 1, pp. 959-965.
- 5. Nagarathinam (2023). Factors Influencing Consumer Buyer Behavior of Petrol Brands. Education and Society, Vol. 47, Issue 2, p. 90.
- 6. Nagarathinam (2023). A Study on Brand Awareness of IDBI Federal Life Insurance with Special Reference to Coimbatore Region. Insurance and Innovation.
- 7. Nagarathinam A (2023). Consumers Perception Towards Over The Top Platforms with Special Reference to Coimbatore City. Journal of Emerging Technologies and Innovative Research, Vol. 10, Issue 12, pp. 592-598.
- 8. Nagarathinam (2023). A Study on Consumer Satisfaction Towards Nestlee Products. India Means Business – Reform, Perform & Transform, pp. 290-296.
- 9. Nagarathinam (2022). Start-ups Scheme of the State and Central Government: Dairy Processing and Infrastructure Development Fund (DIDF). Great Initiatives of State and Central Government through Startup(s) Programmes.
- 10. Nagarathinam (2022). Measuring Consumer Preference and Attitude for Petrol Brands. Dogo Rangsang Research Journal, Vol. 12, Issue 5.
- 11. Nagarathinam (2021). A Study on Risk and Return Analysis of FMCG Companies in Indian Stock Market. Annals of the Romanian Society for Cell Biology - SCOPUS
Training
- Workshops attended - 6
- FDPs Attended - 20
Resource Person
- Guidelines for Preparation of SET/NET
- Online Crash Course on SET/NET - Commerce
Administrative/Professional Roles
- Consumer Club- Coordinator
- Debate & Elocution Club- Coordinator
- Member of IQAC
- Member of ISO
- Internal Complaints Committee - Member
Ph.D Thesis
“Consumers’ Buying Behaviour towards Petroleum Brands in Coimbatore City”. Application of advanced statistical tools to identify CSI and brand loyalty factors.”
Accomplishments
- Authored Corporate Accounting (2024) and Financial Accounting (2025).
- Published 10+ research papers, including Scopus-indexed journals.
- Guided 20+ student research projects using SPSS and SEM.
- Served as Resource Person for UGC-NET/SET coaching programs.
- Coordinated Debate & Elocution Club, Consumer Club, and IQAC activities.
Software
Interests
Writing English and Tamil Poetry
Additional Information
- NPTEL – Global Marketing Management
- NPTEL – Integrated Marketing Communication
- NPTEL – Marketing Research and Data Analysis
- NPTEL – Corporate Finance
- NPTEL – Consumer Behaviour
- NPTEL – Financial Accounting
- NPTEL - Strategic Communication for Sustainable Development
- SWAYAM – Marketing Management 1
- SWAYAM - Business Communication
- Discipline Star – Management (NPTEL)
Timeline
Assistant Professor
KG College of Arts and Science
06.2019 - Current
Assistant Professor
Dr.R.V. Arts and Science College
06.2015 - 05.2019
Assistant Professor
KG College of Arts and Science
06.2014 - 05.2015
Assistant Professor
V.N.Krishnaswamy Naidu College of Arts and Science
02.2006 - 03.2012
Junior Assistant Sales and Design
Servall Engineering Works Pvt Ltd.
01.2000 - 01.2005
NET - Commerce
UGC India
SET - Commerce
Tamil Nadu
M.A - Economics
Tamil Nadu Open University
M.Com - undefined
Annamalai University
B.Com - undefined
Annamalai University
SLC - undefined
Matriculation Board
Ph.D. - Commerce (Marketing)
Bharathiar University
MBA - IT
Tamil Nadu Open University
M.Phil - Commerce (Marketing)
Bharathiar University
DCP -
Technical Board of Education
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Opportunities Don't happen.You create them.
Chris Grosser
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)