NAGARATHINAM A

Dynamic Assistant Professor in Commerce with 18 years of teaching and 5 years of industry experience. Ph.D. in Commerce (Marketing), NET & SET qualified. Specialized in Accounting, Auditing, Marketing, and Consumer Behavior with a proven record of publications in Scopus/peer-reviewed journals and authored books in Corporate and Financial Accounting. Skilled in research methods (SPSS, SEM), academic leadership, and curriculum development. Experienced in mentoring, FDPs, and international conferences. Driven to contribute to program outcomes by facilitating engagement and supporting learning objectives.

• IACM (Founder Member)
• International Institute of Organised Research (Life Member)
• Editorial Member (Edwin Group of Journals)

• 1. Authored Book titled " Corporate Accounting" - 2023
• 2. Authored Book titled "Financial Accounting" - 2024
• 3. Chapter titled ‘The Silent Revolution: Redefining Financial Literacy and Ethical Decision-Making in the Age of AI-driven Business’ in June 2025 in ISBN Book Chapter “New Developments and Complications in Business Management and Innovation”. Chapter 13, PP 76-79
• 4. Nagarathinam A (2024). Drivers Of Customer Perception And Loyalty: A Study In The Coimbatore Restaurant Industry. International Journal of Research and Analytical Reviews, Vol. 11, Issue 1, pp. 959-965.
• 5. Nagarathinam (2023). Factors Influencing Consumer Buyer Behavior of Petrol Brands. Education and Society, Vol. 47, Issue 2, p. 90.
• 6. Nagarathinam (2023). A Study on Brand Awareness of IDBI Federal Life Insurance with Special Reference to Coimbatore Region. Insurance and Innovation.
• 7. Nagarathinam A (2023). Consumers Perception Towards Over The Top Platforms with Special Reference to Coimbatore City. Journal of Emerging Technologies and Innovative Research, Vol. 10, Issue 12, pp. 592-598.
• 8. Nagarathinam (2023). A Study on Consumer Satisfaction Towards Nestlee Products. India Means Business – Reform, Perform & Transform, pp. 290-296.
• 9. Nagarathinam (2022). Start-ups Scheme of the State and Central Government: Dairy Processing and Infrastructure Development Fund (DIDF). Great Initiatives of State and Central Government through Startup(s) Programmes.
• 10. Nagarathinam (2022). Measuring Consumer Preference and Attitude for Petrol Brands. Dogo Rangsang Research Journal, Vol. 12, Issue 5.
• 11. Nagarathinam (2021). A Study on Risk and Return Analysis of FMCG Companies in Indian Stock Market. Annals of the Romanian Society for Cell Biology - SCOPUS

• Workshops attended - 6
• FDPs Attended - 20

• Guidelines for Preparation of SET/NET
• Online Crash Course on SET/NET - Commerce

• Consumer Club- Coordinator
• Debate & Elocution Club- Coordinator
• Member of IQAC
• Member of ISO
• Internal Complaints Committee - Member

“Consumers’ Buying Behaviour towards Petroleum Brands in Coimbatore City”. Application of advanced statistical tools to identify CSI and   brand loyalty factors.”

• Authored Corporate Accounting (2024) and Financial Accounting (2025).
• Published 10+ research papers, including Scopus-indexed journals.
• Guided 20+ student research projects using SPSS and SEM.
• Served as Resource Person for UGC-NET/SET coaching programs.
• Coordinated Debate & Elocution Club, Consumer Club, and IQAC activities.

• NPTEL – Global Marketing Management
• NPTEL – Integrated Marketing Communication
• NPTEL – Marketing Research and Data Analysis
• NPTEL – Corporate Finance
• NPTEL – Consumer Behaviour
• NPTEL – Financial Accounting
• NPTEL - Strategic Communication for Sustainable Development
• SWAYAM – Marketing Management 1
• SWAYAM - Business Communication
• Discipline Star – Management (NPTEL)