Nagoor Shaik
Summary
Passionate problem solver with a background in technology and a love for innovation. Committed to continuous learning and growth
Overview
4
4
years of professional experience
1
1
Certification
Work History
Campaign Specialist
IBM
Bengaluru
03.2025 - Current
- Manage daily campaign operations and tickets through Workfront, collaborating with market managers on email/SMS design, personalization logic, and audience targeting.
- Build highly dynamic, personalized content using AMPscript and Server-Side JavaScript (SSJS) across emails, SMS, and CloudPages.
- Perform audience segmentation, activation, and reporting using Data Views, advanced SQL, and CDP as the primary data source.
- Design and execute single-send campaigns and always-on journeys in Journey Builder, leveraging Contact Data and attribute sets for advanced personalization and decision logic.
- Manage post-launch updates for live campaigns and journeys, including content updates, logic changes, and issue remediation without disrupting active sends.
- Ensure data integrity, regulatory compliance, and campaign performance while implementing changes in production environments.
- Develop and troubleshoot CloudPages microsites and forms, integrating AMPscript, SSJS, and external API calls for data capture and dynamic experiences.
- Automate workflows using Automation Studio, including imports, SQL queries, triggered sends, data extracts, and file transfers.
- Deliver S3 data exports via FTP to market stakeholders, and produce campaign performance reports covering sends, opens, clicks, conversions, and journey analytics.
- Support cross-cloud use cases by integrating Service Cloud Surveys with Marketing Cloud through Journey Builder activities (Case/Task Creation, Update Contact, Object Activities).
- Execute and support omnichannel messaging, including Viber and Telegram, ensuring consistent personalization, data flow, and customer experience.
- Proactively identify, diagnose, and resolve technical issues across emails, journeys, automations, and integrations to ensure timely delivery and optimal engagement.
Sr.Analyst
Capgemini
06.2022 - 02.2025
- Managed and ensured compliance with CAN-SPAM regulations for all email campaigns.
- Developed responsive email templates using HTML and CSS coding.
- Implemented KakaoTalk notifications for country-specific clients.
- Developed special features such as Distributed Marketing to enhance partner and agent capabilities.
- Implemented automated email and mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder, while providing optimization guidance to clients.
- Utilized Automation Studio to execute tasks such as data imports, data extracts, and SQL queries.
- Developed AMPscript code to meet business requirements and generate dynamic content.
- Streamlined the data upload process by creating efficient file locations and executing smooth file transfer activities.
- Proficient in AMPscript, HTML, CSS, and SQL (including Query Studio experience).
- Adept at utilizing Salesforce Marketing Cloud tools for marketing automation and cross-channel messaging.
- Analyze send, open, click, bounce, unsubscribe, and journey activity through Data Views to optimize campaign engagement and delivery.
- Leverage Data Views to troubleshoot tracking, delivery, and automation issues in live campaigns and journeys.
- Build suppression, re-engagement, and behavioral audiences by combining Data View engagement data with Contact attributes.
- Support journey optimization by validating entry counts, exits, and decision splits using Journey-related Data Views.
Education
Bachelor of Technology - Computer Engineering
KL University
Vijayawada05-2022
Skills
- Salesforce Marketing Cloud
- HTML
- CSS
- Amp script
- Email Studio
- Journey Builder
- Automation Studio
- Mobile studio
- Web studio
- Data360
Certification
- Marketing Cloud Email Specialist
- Marketing Cloud Developer
Timeline
Campaign Specialist
IBM
03.2025 - Current
Sr.Analyst
Capgemini
06.2022 - 02.2025
Bachelor of Technology - Computer Engineering
KL University