PR and Digital Media Coordinator
Animal Climate and Health Save Foundation
01.2022 - Current
- Optimized digital content by providing daily monitoring and proactive adjustments to capitalize on trends and events.
- Grown Facebook by 583% and Instagram by 126%
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Researched and developed new campaigns across multiple channels.
- Monitored budget and adjusted advertising activities to improve ROI.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.