Naresh Venkatachalapathi
Salem
Summary
Proficient Product Development Merchandiser well-versed in building productive relationships with department staff, external departments and customers to develop useful and successful products. Forward-thinking and organized leader with top-notch skills in problem-solving and communication.
Overview
10
10
years of professional experience
Work History
Executive, Product Information Management
Page Industries Limited, Jockey India
Bengaluru
01.2024 - Current
- Exceptional Product Knowledge: Selected for the role based on expertise in women’s and men’s outerwear, bringing valuable knowledge to strategic product launches.
- Leadership in System Integration: Spearheaded the integration of new systems, enhancing sales efficiency and providing greater data transparency for both management and sales teams.
- Cross-Department Collaboration: Worked closely with design, supply chain, and sales teams to ensure timely product launches and optimize inventory management.
- E-commerce Improvement: Implemented new software solutions that resulted in a 40% boost in e-commerce sales, demonstrating a strong impact on digital sales performance.
- Reduction in Customer Complaints & Returns: Played a pivotal role in reducing customer complaints and returns through improved processes, data accuracy, and customer satisfaction initiatives.
Senior Officer Product Development Merchandiser
Page Industries Limited, Jockey India
Bengaluru
01.2017 - 01.2024
- End-to-End Product Development: Manage the entire product development process, from initial concept to the production handover, ensuring smooth coordination between departments.
- Project Management: Focus on improving product fit, sourcing alternative fabrics, and enhancing EBIDA (Earnings Before Interest, Depreciation, and Amortization) through strategic projects.
- Collaboration with Design & Management: Work closely with the design team and management to plan and develop product ranges that align with market trends and business goals.
- Problem Resolution: Address and resolve any supply or production issues as they arise to avoid delays and maintain project timelines.
- Creating Tech Packs: Develop and manage tech packs in the PLM (Product Lifecycle Management) system to ensure accurate product specifications and guidelines.
- Coordinating on Fits and Approvals: Collaborate with teams on fit approvals, raw materials (RM), and costing to prepare for range meetings and ensure products meet quality standards.
- Bulk Approvals: Oversee the bulk approvals process for fabrics, trims, and packaging materials, ensuring that they align with product requirements.
- Coordination with Sampling Team & Vendors: Work closely with the sampling team and vendors to organize samples for range review meetings, ensuring they meet specifications and are presented on time.
Junior Merchandiser
Shahi Exports Pvt Ltd
Bangalore
05.2015 - 08.2017
- Collect Product Details: Communicate with buyers to gather the latest product designs, color schemes, and fabric qualities for upcoming seasons.
- Order and Execute Samples: Ensure timely ordering and execution of sample orders.
- Send Samples for Approval: Send developed samples to buyers at each stage for approval and communicate feedback from the buyers to the sampling team.
- Approve Lab Dips, FOB, and Strike-offs: Coordinate the approval process for lab dips, FOB prices, and strike-offs either directly with buyers or through the buying office.
- Handle Value-Added Processes: Oversee the execution of value-added processes, such as printing and embroidery, if required in the product ordering, in coordination with merchants.
- Coordination with Production: Ensuring smooth communication with the production team to guarantee that sample orders are executed on time and that any necessary revisions or adjustments are made promptly.
Education
PG Diploma - Fashion Retail Management
National Institute of Fashion Technology
Bengaluru10.2018
B. Tech - Fashion Technology
Sona College of Technology, Anna University
Salem06.2015
Skills
- Costing
- Microsoft Excel
- PLM, CRM
- Pricing strategies
Languages
Telugu
First Language
English
Proficient
C2
Tamil
Proficient
C2
Hindi
Upper Intermediate
B2
Kannada
Upper Intermediate (B2)
B2
Affiliations
- Board of Study Member at Sona College of Technology, contributing to academic and curriculum development.
- Former Secretary of the Rotaract Club of Salem, leading community service and youth empowerment initiatives.
- 4-time National Champion in Fencing (Combat Sport), showcasing dedication, discipline, and excellence in sports.
- Best Outgoing Student of the Batch (2011-2015), recognized for outstanding academic performance and contributions to the college community.
Timeline
Executive, Product Information Management
Page Industries Limited, Jockey India
01.2024 - Current
Senior Officer Product Development Merchandiser
Page Industries Limited, Jockey India
01.2017 - 01.2024
Junior Merchandiser
Shahi Exports Pvt Ltd
05.2015 - 08.2017
PG Diploma - Fashion Retail Management
National Institute of Fashion Technology
B. Tech - Fashion Technology
Sona College of Technology, Anna University
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