NAUSHEEN FATHIMA
Bangalore
Summary
Strategic digital marketing and account management professional with 8 years of experience in media planning and paid media campaign execution. Skilled in managing cross-channel campaigns across Display, Social, and Affiliate platforms, with strengths in campaign optimisation, reporting, and stakeholder management. Familiar with tools such as Google Ad Manager, AppsFlyer, and Meta Ads Manager. Seeking Lead or Account Manager roles to drive business growth.
Overview
10
10
years of professional experience
Work History
Account Manager - Paid Social
Dentsu Global Services
Ban, India
03.2026 - Current
- Managed end-to-end execution of paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, Pinterest, and Reddit, ensuring successful delivery aligned with client objectives.
- Monitored campaign performance and budget utilisation, identifying optimisation opportunities that aligned with and supported campaign KPIs.
- Presented mid-campaign, pacing, and monthly performance reports, translating campaign data into actionable insights that informed client strategies.
- Acted as the primary point of contact for the client, conducting daily interactions to provide campaign updates, gather requirements, resolve queries, and maintain strong stakeholder relationships.
- Built and maintained a strong client relationship through proactive communication, timely issue resolution, and consistent delivery of campaign objectives.
- Coordinated cross-functional teams, ensuring timely campaign launches and seamless execution that met client objectives.
- Collaborated with internal teams and client stakeholders to troubleshoot campaign issues, implement optimizations, and ensure smooth campaign execution.
- Managed campaign workflows, project timelines, and task tracking using Asana, ensuring efficient collaboration and on-time delivery.
- Performed quality assurance (QA) checks by validating targeting, creatives, tracking parameters, and campaign configurations before campaign launch.
MEDIA ANALYST
Target
Bangalore
09.2022 - 10.2025
- Managed end-to-end programmatic campaigns across GAM and The Trade Desk, optimising performance against CTR, CPA, and ROAS KPIs.
- Executed and scaled paid social campaigns via Meta Ads Manager, utilising custom audiences and lookalikes to maximise conversion rates.
- Built and executed data-driven media plans using Cerebro, DOMO, Kiosk, and Google Ad Manager.
- Planned and optimised performance campaigns in GAM and Tradedesk.
- Led media planning, campaign setup, and optimisation across Food & Beverages, Essentials, and Beauty categories.
- Collaborated with global brands like P&G and managed incremental pitches for emerging brands in Essentials & Beauty, developing effective go-to-market strategies.
- Monitored media performance, KPIs, and ROI; provided optimization recommendations.
- Delivered actionable insights on media strategy and audience targeting to enhance campaign effectiveness.
- Partnered with Account Managers, Ad Operations team and Creative Teams to ensure smooth campaign launches.
- Independently managed scaled accounts, handled media planning for numerous accounts, QA, and performance reviews on weekly call with clients and counterparts.
- Deliver media plans under tight timeframes and ensure accuracy is top notch.
- Oversaw campaign trafficking, QA, and delivery optimisation in Google Ad Manager (GAM), ensuring accurate pacing and minimal discrepancies, ensuring there is no over delivery and under delivery.
MARKETING SPECIALIST
Amazon
Bangalore
01.2022 - 07.2022
- Managed end-to-end programmatic campaigns across DV360 and The Trade Desk, optimizing performance against CTR, CPA, and ROAS KPIs.
- Executed and scaled paid social campaigns via Meta Ads Manager, leveraging custom audiences, lookalikes, and conversion-focused bidding strategies.
- Planned and optimized performance campaigns in Pinterest Ads Manager, driving engagement through keyword targeting, audience segmentation, and creative A/B testing.
- Managed Facebook Ads to optimise advertising performance and reach., Google UAC and Search Ads metrics.
- Oversaw campaign trafficking, QA, and delivery optimization in Google Ad Manager (GAM), ensuring accurate pacing and minimal discrepancies.
- Tracked spends on Paid Search Channels.
- Compiled and analysed data from various sources to inform strategic decision-making.
- Enhanced weekly business review reports for improved clarity and relevance, ensuring actionable insights.
- Report the Weekly Business Review designated channels.
- Supported ad hoc activities for the mobile and paid search channel.
- Coordinated with third-party vendors to facilitate effective communication and manage vendor relationships.
- Project with the text ads channel to edit the headlines of various ads.
- Familiar with applications like Appsflyer, Mailchimp, Artemis, Similar web, Hubble, Gazetter etc.
- Preparing research presentations using MS PowerPoint.
- Well versed with MS Excel that is the use of pivot tables, Vlookup and make dashboards for reporting.
CLIENT SERVICE ANALYST
CJ
Bangalore
04.2019 - 03.2021
- Compiled and analysed weekly account performance reports to inform decision-making and assist account managers in optimising account handling.
- Performed tasks for multiple accounts including weekly reporting, dashboard creation, insights analysis, and addressing publisher queries to enhance program effectiveness.
- Monitored account performance metrics daily to identify trends and issues., performance of the accounts on day-to-day basis to avoid down tracking.
- Worked for multiple accounts for German and UK regions with the account managers and planned different strategies for Ad campaigns and leveraged the ideas significantly.
- Able to perform ad hoc tasks on the various accounts and responsible for reaching out with publishers to work with advertisers in the CJ platform.
- Clarified publisher queries and coordinated with account managers to facilitate onboarding of specific publishers.
- Assisted team members with large tasks that impacted business operations.
- Worked on newsletters, banner uploads to be pushed to different publisher websites.
SALES AND MARKETING EXECUTIVE
Sundaram Business Services
Chennai
05.2017 - 07.2018
- Developed and implemented strategic marketing plans and tracked results.
- Identified traditional online and social advertising and marketing opportunities.
- Managed LinkedIn campaigns, enhancing performance from launch through to results tracking.
- Managed social media pages to enhance audience engagement. and audience engagement.
- Conducted cold calls to engage potential international clients within the target audience.
- Supported all the marketing activities for smooth flow of the Sales.
- Assisted with comprehensive market research to support top management in strategic decision-making.
- Worked on different market research projects based on the business strategies.
- Consulted with marketing staff on strategic planning efforts.
- Facilitated daily departmental activities as needed.
MARKETING INTERN
Sundaram Business Services
Chennai
02.2017 - 05.2017
- Developed and managed LinkedIn social media campaigns to enhance brand visibility.
- Supported marketing initiatives to boost brand awareness, contributing to overall marketing effectiveness.
- Conducted market research for various projects, leading a team of 4 interns and coordinating research activities to enhance project outcomes.
- Analysed business operations to align marketing strategies with organisational goals, ensuring cohesive brand messaging.
MARKETING INTERN
KRDS
Chennai
05.2016 - 06.2016
- Lead Generation through Facebook and LinkedIn.
- Developed skills in launching sponsored ads on Facebook to enhance brand visibility.
- Executed email campaigns targeting specific audience segments to maximise reach.
- Brainstormed new client acquisition strategies to expand outreach efforts.
- Deep understanding on how to tap the audience with the right content.
- Organised and updated client lead database to improve lead tracking accuracy.
Education
Master of Business Administration - Marketing and Finance
Messi Institute of Management
Chennai, India05-2017
B.Com -
Krishna University
01-2015
12th -
Gandhi Mahila College
01-2013
10th -
Atkinson Higher Sec School
01-2010
Skills
- Social campaigns
- Influencer marketing
- Campaign optimisation
- Performance marketing
- Analytics
- Audience insights
- Performance metrics
- ROI
- Media planning
- Marketing strategy
- Project management
- Reporting
- Cross-functional collaboration
- Stakeholder management
- Client management
- Account management
- Excel
- Time management
- Attention to detail
- Collaboration
- Problem-solving
- Creative thinking
- Leadership
- Mentoring
- Strategic communication
- Market research
- Multi-region campaign strategy
- Campaign optimization
- Performance reporting
- Communication
- Problem solving
- Strategic communication
- Stake Holder Management
- Creative thinking
Languages
English
Telugu
Hindi
Timeline
Account Manager - Paid Social
Dentsu Global Services
03.2026 - Current
MEDIA ANALYST
Target
09.2022 - 10.2025
MARKETING SPECIALIST
Amazon
01.2022 - 07.2022
CLIENT SERVICE ANALYST
CJ
04.2019 - 03.2021
SALES AND MARKETING EXECUTIVE
Sundaram Business Services
05.2017 - 07.2018
MARKETING INTERN
Sundaram Business Services
02.2017 - 05.2017
MARKETING INTERN
KRDS
05.2016 - 06.2016
Master of Business Administration - Marketing and Finance
Messi Institute of Management
B.Com -
Krishna University
12th -
Gandhi Mahila College
10th -
Atkinson Higher Sec School