Navya Mehta
Mumbai
Summary
Brand Strategist with expertise in building client relationships and providing customized solutions. Conducts market research and analysis to drive strategic planning, enhancing lead quality and client retention. Oversees outreach initiatives that promote engagement and elevate brand visibility.
Overview
5
5
years of professional experience
2
2
Certification
Work History
Brand Strategist
Lets Talk Communication
Mumbai
10.2025 - Current
- Developed comprehensive brand strategies to strengthen client presence.
- Collaborated on positioning, messaging, and outreach strategy to enhance lead quality and engagement across B2B and B2C segments for Agency.
- Executed business development strategies targeting both B2B and B2C markets. Engaged with clients to assess needs and tailor solutions. Researched market dynamics to support strategic planning efforts.
- Led and managed cross-functional teams across sales, marketing, and outreach initiatives, ensuring alignment between strategy and execution.
- Successfully closed 4 clients within 4 months, generating ₹4 lakh in business revenue through consultative selling and solution-led pitching.
- Planned and executed targeted cold outreach campaigns for a web design and development client based in Ahmedabad, achieving a 45% acceptance rate and a 31% reply rate, indicating strong message-market fit.
- Established newsletter and email marketing initiatives for Let’s Talk Communications, creating a consistent outbound communication channel for brand building and lead nurturing.
- Acted as primary contact for top clients, ensured clear communication and provided necessary support.
Senior Brand Strategist- Team Lead
Dimerse Creative Solutions Private Limited
Mumbai
09.2022 - 09.2025
- Directed brand strategy and execution for B2B clients, elevating brand visibility by 30-40%.
- Executed targeted social media strategies for logistics, finance, pest control, and healthcare brands, increasing brand engagement.
- Transformed PSA India's social media presence, driving engagement up by 80% and followers by 60% within one month.
- Led production of brand films, photoshoots, and website revamps to strengthen brand storytelling.
- Managed team of 10+ members, establishing workflow tracking and optimisation processes to improve team efficiency.
- Cultivated client relationships, enhancing retention rates and fostering long-term partnerships.
- Developed lead generation funnels, resulting in a 20-25% increase in inbound leads.
- Implemented payment tracking and upselling strategies, boosting revenue by 10-15% per client for Dimerse.
SENIOR BRAND EXECUTIVE
GUJARAT TERCE LABORATORIES LTD
Ahmedabad
10.2020 - 08.2022
- Achieved 100% sales targets on Amazon, leading to top position in OTC category and strengthening brand presence.
- Optimised pricing strategies, driving monthly sales growth of 30% and improving overall profitability.
- Conducted competitor analysis and market research to develop go-to-market strategy for Nutritual, increasing market alignment.
Education
Master of Business Administration - Marketing
BK School of Business Management
Ahmedabad2020
Skills
- Brand strategy
- Client relationship management
- Market research
- Creative direction
- Project management
- Cross-functional collaboration
- Business development
- Team leadership
- People management
Certification
- Brand Management Course by Sai Ganesh- Brand Manager of Zomato
- Personal Branding Mastery Course by Ankur Warikoo
Internships
HDFC BANK ( 2019 ) -
Conducted market research on th e usage of net banking amongst prospective
customers
DINEOUT( 2019 ) -
Lead offline and online promotiona l online marketing campaigns to build awareness
about the organization and its services
Timeline
Brand Strategist
Lets Talk Communication
10.2025 - Current
Senior Brand Strategist- Team Lead
Dimerse Creative Solutions Private Limited
09.2022 - 09.2025
SENIOR BRAND EXECUTIVE
GUJARAT TERCE LABORATORIES LTD
10.2020 - 08.2022
Master of Business Administration - Marketing
BK School of Business Management