NAWAB FIROZ KHAN
Dubai
Summary
An eCommerce Senior account manager professional with close to 10+ years of experience with Flipkart Jollychic, Fordeal in Business development & Sales Handled key aspects of business-like Category P&L / Marketplace partners growth, Key account management, Vendor management, Sourcing, and business operations which i believed that can be an asset for the company i will work for
Overview
12
12
years of professional experience
Work History
E-Commerce Manager (Marketplace)
Greenhonchos
Dubai
02.2025 - Current
- Leading end-to-end marketplace operations, owning category performance, client management, and revenue growth for strategic Vendors.
- Managing strategic account management and driving revenue growth for top enterprise brands, including Landmark Group, Daiso Japan, and Unix, across Amazon, Noon, Namshi and Trendyol marketplaces in the UAE and KSA, as well as Q-Commerce platforms such as Talabat and Careem.
- Managing product assortment, pricing strategy, and promotional planning to drive profitability, competitiveness, and GMV growth.
- Driving regional marketplace strategy and execution increasing GMV from 100K to 500K in under six months across UAE and KSA markets.
- Optimized 500+ product listings, titles, bullet points, descriptions, and A+ content across PDPs and brand stores, achieving a 35% increase in visibility and 25% higher conversion rates.
- Manage and forecast marketing and advertising budgets across channels to maximize ROI and ensure alignment with overall business goals.
- Lead and collaborated with cross-functional teams including marketing and product teams to ensure seamless marketplace operations.
- Prepared and presented regular reports for WBR, MBR, QBR and for management, utilizing data analysis to identify areas for improvement and make decisions to optimize results.
- Schedule and lead weekly client review meetings to evaluate performance, provide insights, and drive ecommerce strategy.
Senior Vendor Manager
Wellbene (Health & Wellness)
Dubai
04.2023 - 01.2025
- Identified and onboarded high-potential local brands, enabling faster sourcing, reduced lead times, and improved supply chain efficiency.
- Owned end-to-end category P&L for Health & Wellness (Vitamins, Supplements, Sports Nutrition), driving revenue growth and margin optimization aligned with business targets.
- Sourced, evaluated, and onboarded 25+ regional and international brands, expanding catalog by 35,000+ SKUs and contributing ~30% GMV growth within 6 months.
- Built and managed strong vendor partnerships, negotiating pricing, trade terms, promotional funding, rebates, and exclusive launches to improve gross margins.
- Led vendor negotiations for marketing co-op budgets, discounts, and campaign participation, increasing promotional effectiveness and ROI.
- Collaborated with compliance and regulatory teams to ensure all product listings met UAE health and wellness regulations and marketplace standards.
- Worked closely with supply chain and inventory planning teams to improve in-stock rates, reduce cancellations, and optimize inventory turns.
- Monitored SKU-level performance, lifecycle management, and assortment gaps, driving continuous catalog optimization.
- Partnered with marketing to plan and execute high-impact promotional campaigns, improving conversion rates and category visibility.
- Maintained vendor database, contracts, and product catalogs, ensuring accuracy, compliance, and scalability
Senior Account Manager
Fordeal
Dubai
03.2021 - 04.2023
- Managed the Home category for Fordeal UAE, overseeing 50+ top brands and local UAE, KSA, China sellers with 150K+ SKUs , contributing 40% of total GMV.
- Seller acquisition - Managed seller acquisition and onboarding of highpotential sellers across the GCC region, accelerating marketplace growth and seller activation on Fordeal Marketplace.
- Account management - Managed 80+ key accounts, handling sales forecasting (FBF), seasonal planning, product/price mix, pricing strategies, and inventory management to drive sustained marketplace growth.
- Managed Strategic key accounts for the home & kitchen category like Black & Decker, Geepas, Pan Emirates, & Sanford etc.
- Optimized FBF replenishment planning for 4,000 high-velocity SKUs, increasing in-stock rates by 30% and reducing stockouts.
- Negotiated with vendors for exclusive launches, platform-led deals, and campaign participation, supporting major sales events and quarterly targets.
- Worked closely with the Marketing team on daily deal submissions, ensuring timely participation in platform-led promotions, flash sales, and brandfunded campaigns.
- Acted as the single point of contact between sellers and marketing teams for campaign alignment, deal approvals, creatives readiness, and execution timelines.
- Monitoring SKU-level performance, identify gaps, and optimize product listings and promotional strategies to improve sales and marketplace results.
- Training sellers to develop on the platform, by adding more Selection, expanding products & categories and improving sales.
- Preparing reports for weekly, monthly and quarterly meeting with business VP
Senior Account Manager
Jollychic
Dubai
02.2019 - 02.2021
- Led the Marketplace division, managing business growth for 100+ top sellers , overseeing sales, order volumes, SKU expansion, promotions and marketing initiatives, and supporting sellers with logistics, payment processing, inventory management, and brand/product authentication.
- Onboarded 50+ sellers and expanded assortment by 70K+ SKUs across Electronics, Home & Kitchen, and Fashion categories within one year.
- Developed the Saudi marketplace seller ecosystem by onboarding UAEbased sellers to launch and scale branded assortments (Apple, Samsung, Sony) on the KSA portal.
- Managed vendor relationships to secure exclusive launches, deals, and marketing campaigns, optimizing revenue and achieving sales objectives.
- Analyzed seller business performance, identifying gaps in fulfillment, cancellations, and order metrics, and execute targeted solutions to enhance seller efficiency and sales.
- Conduct regular analyses on Category, Merchant and Assortment performances using data pool from BI team.
- Coordinated with marketing teams to optimize weekly campaigns, leveraging top-performing products and seller data (conversion-to-view ratios) to drive sales growth, product visibility, and overall marketplace performance.
Account Manager (Marketplace)
Letstango.com
Dubai
11.2016 - 02.2019
- Managing the electronics category of Letstango.com marketplace. Leading Letstango's 3C category accounting for 58% of 3C Business.
- Managed and grew relationships with key marketplace brands and sellers, serving as the main point of contact to optimize performance, accelerate GMV growth, and improve seller satisfaction metrics.
- Leading new seller partnerships, managing key sellers end to end - acquisition, product listing & their optimization.
- Handling various categories like mobile & tablets, TV, camera, laptops, kitchen appliances, Home and outdoor, toys & other verticals.
- Coordinated with partners to execute on-platform campaigns and promotional strategies.
- Engaging with Brands to leverage the alliance between the Brands and Letstango ensuring the profitability and revenue target of Brand is achieved.
- Analyze seller's weekly performance & stocks available and competitive pricing in order to boost sales performance.
Account Manager (Marketplace)
Flipkart.com
Bangalore
06.2014 - 10.2016
- Managed key WS seller accounts and overall Fashion & Beauty category, driving consistent MoM sales and revenue growth.
- Managed end-to-end seller onboarding, training, and vendor acquisition processes, ensuring smooth operations and marketplace readiness.
- Expanded product assortment 2x within the first year by strategically onboarding new brand sellers.
- Owned full category functions including account management, merchandising, pricing strategies, promotions, and product visibility optimization.
- Developed and nurtured relationships with brand sellers to ensure wide product availability and enhance marketplace assortment.
Education
BBA - International Business
Gems B School
Bangalore, India05-2014
Skills
- Account Management
- Vendor Onboarding
- Sales Management
- Category Management
- Business development
- Data Analytics
- Product optimization
- Promotions management
Personal Information
Driving License: UAE Driving License
Languages
- Hindi
- Urdu
- Arabic
- Tamil
- Malaylam
Timeline
E-Commerce Manager (Marketplace)
Greenhonchos
02.2025 - Current
Senior Vendor Manager
Wellbene (Health & Wellness)
04.2023 - 01.2025
Senior Account Manager
Fordeal
03.2021 - 04.2023
Senior Account Manager
Jollychic
02.2019 - 02.2021
Account Manager (Marketplace)
Letstango.com
11.2016 - 02.2019
Account Manager (Marketplace)
Flipkart.com
06.2014 - 10.2016
BBA - International Business
Gems B School