NEELAM SINGH
Mumbai
Summary
Dynamic Associate Vice President at ISS-Market Intelligence STOXX, skilled in investment research and stakeholder collaboration. Successfully led market intelligence initiatives, enhancing operational efficiency and driving business growth. Proven ability to design impactful questionnaires and foster team leadership, delivering actionable insights that support strategic decision-making.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Associate Vice President
ISS-Market Intelligence STOXX
Mumbai
02.2025 - Current
- Led in-depth market research and competitor analysis to drive strategic decision-making and business growth
- Identified emerging trends, industry shifts, and investment opportunities to support executive leadership
- Developed advanced analytics frameworks to assess market positioning and customer sentiment
- Utilized predictive modeling and data visualization tools to provide actionable insights
- Designed go-to-market strategies by integrating market intelligence with business objectives
- Created compelling value propositions and product messaging for target market segments
- Collaborated with cross-functional teams, senior leadership, and external partners to refine market strategy
- Provided key recommendations to C-suite executives for investment and expansion strategies
- Led market intelligence initiatives with a focus on automation and process improvement
- Managed high-impact projects to enhance operational efficiency and market positioning
- Published market insights and whitepapers on key industry trends, showcasing expertise
- Represented the firm in industry conferences, panel discussions, and client presentations
- Conducting comprehensive market research to assess customer needs and perceptions of services, coordinating data collection, and analyzing results to inform strategic decisions
- Focusing on process improvement and ensuring timely delivery of projects, demonstrating strong execution abilities, and revamping processes as necessary
- Engaging with clients and stakeholders to understand their business challenges and providing strategic insights to support their go-to-market strategies and impact with clients
Senior Associate
ISS-Market Intelligence STOXX
02.2023 - 02.2025
- Serving as a subject-matter expert on allocated projects.
- Independently managing all fielding and reporting aspects of multiple quantitative studies on advisor-sold investment products.
- Questionnaire design based on trending topics on a global level.
- Helping to continuously optimize a survey sample panel.
- Working with senior research leaders, utilizing external data sources, and conducting independent research to inform survey design, redesign, and other project enhancements.
- Aiding internal senior research leaders in identifying and implementing improvements to the survey instruments and overall research methodology strategies.
- Mentoring and training junior team members throughout the project lifecycle.
- Tracking fielding performance and efficiency metrics.
- Vetting data to ensure data integrity and consistency.
- Analyzing research results and overseeing the creation of yearly or quarterly deliverables, as well as follow-up content for clients who purchase the research.
- Proactively providing frequent project status updates to stakeholders.
- Identifying areas for improvement throughout the project lifecycle, and taking ownership for executing them.
Lead Research Analyst
Merkle (Ugam Solutions)
Mumbai
03.2022 - 01.2023
- Apply best practices for training in User Experience/Customer Experience/User Research
- Execute a seamless transition between upfront enablement and the ongoing efforts of the Customer Success team
- Partner with project managers, sales, and customer success teams to provide the best outcomes for our customers and their consumers
- Bring strategic thinking and business acumen to facilitate discussions with customers about their companies' business objectives and how insights can drive their success
- Uncover the goals and objectives of new customers and translate those needs into a tailored enablement and adoption plan
- Conduct moderated/unmoderated remote interviews using different UX/Traditional market research studies and delivering the analysis report
- Maximized customer engagement and satisfaction by delivering excellent customer service
- Recruiting right market research expert via panel, data pools, IDI, In-depth interviews
- Communicate UX research guidelines across the business lines
Senior Research Analyst
Merkle (Ugam Solutions)
01.2021 - 02.2022
- Strong communication skills, and experience handling projects with various market research methodologies such as CATI/CAPI/Mix Mode data collections
- 2+ years of experience that involves Focus group discussion, In-Depth interviews, and Desk Research
- With her rich experience in primary market research, I have managed projects from various verticals and tasks which include working on different Questionnaire designing, Sampling Methodologies, providing sample needs and sample planning, providing correlation at all phases to manage client's expectations
Senior Project Manager
Merkle (Ugam Solutions)
01.2018 - 01.2021
- Serve as a single point of contact for Ugam's clients and lead Market Research projects to meet client's project objectives
- Provide end-to-end project management, sample procurement and vendor management
- Drive increase business volume through clear understanding of client requirements & foresing business challenges
- Formulate & evaluate processes to deliver solutions with smooth execution of projects & continuous performance monitoring
- Provide project transition management, programmatic sampling management, & budgeting & compliance management
TL Operations
iResearch Services
07.2015 - 01.2018
- Project Management/supervision experience on various assignments: Range of responsibility included team selection, project detailing and completion of the assignment in the stipulated period
- Leading primary research: Online, telephonic and web - based interviews for various industry-specific projects in IT, Finance, Investment, Telecommunication, Energy, FMCG and Retail vertical across US, EMEA & APAC regions
- Experience and expertise in summarizing, analyzing and reporting project data to the client
- Client servicing & vendor management: Assuring best quality of data for the client, meeting all timelines and building client relations
- Ensure timely and accurate delivery by vendor and updating the information to meet the project deliverables
- Secondary data extraction: Identifying the best sources of data, extracting information from sources including paid databases, publications, analyst reports, company reports and websites
- Project trainings and presentations: Giving presentation on the projects and involved in trainings subordinates on using the necessary tools (MS Office, various database searches) relevant for the work profile
- Producing profile reports on industries and companies
- Data quality check: Quality checking of data, framing & review of deliverables, and enhancing the final product quality
- Understanding the project requirement: Collect, organize, analyses and synthesizing relevant data using appropriate analytical frameworks and methodologies to generate project-specific insights; coordinate with team members and communicate the end products in the required format to the client
- Work on common client requests including comprehensive market research/reports analyzing industries, sectors, countries and companies (including detailed company reports with SWOT analysis and strategies); short company briefs
- Documenting processes, conducting scoping for projects including analytical abilities and judgment to craft effective search strategies and gather relevant data by leveraging a broad set of resources (i.e Internet, print media, external research organizations and subscription databases)
Senior Research Analyst
iResearch Services
05.2013 - 06.2015
- Support management on important business decisions and improving the system to attain client and employee satisfaction
- Establishing strategic alliances/tie-ups with viable channel partners, resulting in enhanced market penetration & reach
- Managing the team of 27 Research Analysts in-house and providing guidance, instructions from the management and clients, and supporting the Analysts in their daily activities for achieving the required targets
- Regularly monitoring the progress of projects - involving review of all deliverables, slippages, defects, and taking appropriate corrective and preventive measures, if required; ensuring all projects are delivered on the give time lines
- End-to-end customized research, analytics, data management and information publishing services to our clients
- Conducting weekly and monthly trainings to enhance the skill set and process knowledge for every team member including feedbacks, call listening sessions, call calibration, quality feedbacks, objection handling skills, etc
- Ensuring adherence and discipline is maintained within the team
- Maintaining weekly reports of deliveries and errors
- Planning of weekly and monthly targets and how to achieve them
Education
MBA - Marketing
Pune University
Pune01.2016
BBM - International Business
Ness Wadia College
Pune, MH01.2013
S. V. Union College
Pune, MH01.2010
St. Mitra's High School
01.2008
Skills
- Ability to research topics
- Questionnaire Design
- User Experience Research
- Research and development
- Regulated services leadership
- Excellent team leadership abilities
- Collaborative research
- Investment research
- Lead qualification
- Market and competitor research
- Mixed-Methods Research Approach
- Thought Leadership and Industry Research
- Business Growth Planning
- Stakeholder Collaboration
- Qualitative and Quantitative Analysis
Certification
- ISO 20252:2012- Certified Internal Auditor, 02/2017
- Ace of the month for highest productivity
- Quality champion of the month Exemplar Global
- ACES certificate- Lean 6Sigma green belt Best Performance award
- Best Researcher of the Quarter, 2022
- Professional Makeup Artist
Accomplishments
- Google Coursera Certification for UX Foundation
- Google Coursera Certification for UX Methods
Timeline
Associate Vice President
ISS-Market Intelligence STOXX
02.2025 - Current
Senior Associate
ISS-Market Intelligence STOXX
02.2023 - 02.2025
Lead Research Analyst
Merkle (Ugam Solutions)
03.2022 - 01.2023
Senior Research Analyst
Merkle (Ugam Solutions)
01.2021 - 02.2022
Senior Project Manager
Merkle (Ugam Solutions)
01.2018 - 01.2021
TL Operations
iResearch Services
07.2015 - 01.2018
Senior Research Analyst
iResearch Services
05.2013 - 06.2015
MBA - Marketing
Pune University
BBM - International Business
Ness Wadia College
S. V. Union College
St. Mitra's High School
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