Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Neelima Appanna

Bangalore

Summary

Dynamic marketing leader with 16 years of experience in Digital Sales, Marketing, and Strategic Planning. Proven expertise in developing and executing marketing and communication strategies to elevate brand awareness and drive business growth. Skilled in managing internal communications, B2B marketing, and building strong relationships with senior-level stakeholders. Adept at leading teams and innovating communication initiatives to align with organizational goals.

Overview

19
19
years of professional experience

Work History

Senior Manager

Viacom18
Bangalore
01.2022 - Current
  • Strategic Planning & Execution:
  • Spearheaded the launch and development of Jio Cinema, a new digital platform, leading strategic initiatives to broadcast major sporting events like FIFA, IPL, and the Olympics, enhancing brand visibility and engagement.
  • Developed and executed digital sales strategies and integrated marketing solutions, driving significant revenue growth and brand positioning in a competitive market.
  • Internal Communications & Leadership:
  • Worked closely with senior leadership to develop and implement internal communications strategies that align with organizational goals and enhance employee engagement.
  • Coordinated cross-functional teams, including editorial, content, social media, production, legal, and finance, to ensure alignment with company ethos and values, improving initiative outcomes.
  • Client Engagement & B2B Marketing:
  • Built strong relationships with CXO-level stakeholders, providing consultative solutions to address business challenges and deliver clear value propositions.
  • Developed and managed communication channels, ensuring consistent messaging and branding across all platforms.
  • Team Leadership & Innovation:
  • Led a team in creating innovative media packages tailored to diverse industry needs, such as Fintech, EdTech, Gaming, FMCG, resulting in increased market potential and revenue.
  • Drove continuous improvement and professional development within the team, fostering an environment of innovation and excellence.
  • Results & Achievements:
  • Increased South region revenue by 32% year-over-year, adding 14 new clients and boosting average deal size by 28%, resulting in over 400 crores in revenue.
  • Successfully managed high-stakes campaigns, translating data insights into actionable business recommendations.

Senior Manager

NDTV Media Ltd
Bangalore
12.2007 - 01.2021
  • Defined and executed strategies to build brand equity for Goodtimes in the national Lifestyle genre, positioning the brand as a leader in the market.
  • Specialized in creating and selling fiction, non-fiction, and branded content, driving brand integration into show storylines and enhancing client engagement.
  • Effectively communicated and collaborated with diverse stakeholder groups, tailoring messaging for technical and non-technical audiences.

Consultant

SAP Labs Ltd
Bangalore
09.2005 - 11.2007
  • Defined leadership learning outcomes, evaluated performance metrics, and implemented strategies to enhance employee productivity and organizational effectiveness.
  • Facilitated workshops with cross-functional teams to review current practices related to innovation and growth opportunities.
  • Coordinated activities among internal departments while ensuring compliance with all applicable laws and regulations.

Education

High School Diploma -

Sophia Girls High School
Bangalore

BBA - Marketing

Christ College
Bangalore

MBA - Marketing

IIM, Bangalore
Bangalore

Skills

  • Strategic Marketing & Planning
  • Internal Communications & Engagement
  • B2B Marketing
  • Stakeholder Relationship Management
  • Team Leadership & Development
  • Revenue Growth & Optimization
  • Cross-Functional Collaboration

Affiliations

  • Sports
  • Running
  • Volunteering
  • Listening to Podcasts

Timeline

Senior Manager

Viacom18
01.2022 - Current

Senior Manager

NDTV Media Ltd
12.2007 - 01.2021

Consultant

SAP Labs Ltd
09.2005 - 11.2007

High School Diploma -

Sophia Girls High School

BBA - Marketing

Christ College

MBA - Marketing

IIM, Bangalore

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Neelima Appanna