NEENU S KUMAR
Research & Intelligence/ Thought Leadership / Digital Content Creation
BANGALORE,Karnataka
Summary
Highly dedicated and research driven professional with more than 13 years of expertise in handling market intelligence and consulting assignments, supporting Sales & Marketing leaders in ICT domain. Excellent reputation in successfully managing and working with teams across Asia, Middle East and North America.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
8
8
Certifications
Work History
Sr Manager - Research & Intelligence
TELEMEMORY INC ( Getting Rebranded to MOODSPARK )
BANGALORE, Karnataka
01.2020 - Current
- Closely work with the stakeholders to help them with research insights to identify market trends, evaluate market opportunities, competitive landscape and emerging trends with respect to US Agetech market.
- Managed the customer success and social engagement teams based in the US to help shape the design, video production, and develop digital content resources to execute the digital biography plan.
- Designed a digital biography model plan and delivered exceptional digital content creation module for capturing the digital biographies of patients/clients.
- Prepared marketing collaterals and research reports/articles focusing on the product and the market Highlight.
- Insightful deliverables helped my company meet with its the first round of funding from the investors and get qualified for Techstars Accelerator program.
Manager - Strategy Research & Marketing
SUNTEC BUSINESS SOLUTIONS PVT LTD
Thiruvananthapuram, Kerala
08.2019 - 07.2020
- Supported the global thought leadership agenda collaborating with teams in NA and APAC to share market trends insights, develop and produce content for events, blogs and newsletters.
- Empowered the marketing team with market intelligence insights, Industry & Regional specific trends report and case studies to increase the brand awareness and visibility of SunTec product.
- Created product marketing collaterals such as datasheets, Brochures, Flyers, Press releases and miscellaneous documents aligning with the product messaging and positioning.
- Worked on engaging content, like syndicated report/newsletters, analyst presentations etc.
- And to increase product demand awareness through events, webinars, award participations and analyst engagements.
Market Intelligence Manager
CRUNCH DATA, Acquired by Qlik Technologies
01.2018 - 01.2019
- Assisted and executed complex research projects for meeting the goals of the company/client needs thereby supporting data driven decision making.
- Performed custom research focusing on the business and client needs- supply secondary research to customers to reinforce / shape strategy and set benchmarks for business process improvements.
- Had a Pivotal role to market intelligence / advisory knowledge that was disseminated to customers.
- Preparation of Collaterals which included white papers, synthesized research reports, case studies, blog contributions, presentations, and other visual contents.
- Providing relevant content approach which gives the opportunity to answer prospects questions and meet them at their point of need.
Education
Certification in Business Analytics & Intelligence -
IIM , Bangalore
06.2014 - 06.2015
MBA - Advanced IT
IIIT
Pune 10.2004 - 06.2006
B.Tech - Mechanical Production
SCT College of Engineering
Kerala 08.1998 - 06.2002
Skills
Market Research Management
Competitive analysis
Gap analysis
Market Analysis
Thought leadership content development
Digital marketing
Analytical skills
Digital content creation
Report/Business writing
Certification
BRICKWORK INDIA PVT. LTD. (OCT 2010 – SEP 2011) l SENIOR BUSINESS ANALYST (BUSINESS RESEARCH) l BENGALURU, SENIOR ANALYST (RESEARCH & CONSULTING) (2006 –2009) I FROST & SULLIVAN (INDIA) PVT. LTD I BENGALURU, Co-organizer in launching Women in Machine learning and Data science Bangalore (WiMLDS Bangalore)
Timeline
Sr Manager - Research & Intelligence
TELEMEMORY INC ( Getting Rebranded to MOODSPARK )
01.2020 - Current
Manager - Strategy Research & Marketing
SUNTEC BUSINESS SOLUTIONS PVT LTD
08.2019 - 07.2020
Market Intelligence Manager
CRUNCH DATA, Acquired by Qlik Technologies
01.2018 - 01.2019
Certification in Business Analytics & Intelligence -
IIM , Bangalore
06.2014 - 06.2015
MBA - Advanced IT
IIIT
10.2004 - 06.2006
B.Tech - Mechanical Production
SCT College of Engineering
08.1998 - 06.2002