Neetesh Gupta
Category Head
New Delhi
Summary
Category Head with more than 9 years of supply chain and production planning experience. Demonstrated leadership capabilities with direct and indirect employee groups. Employs tact, sound judgment and maintains professional demeanor in communication and relationships with others while striving to deliver best quality in daily work. Dedicated e-commerce professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Project Consultant- Growth & New Business Initiative
SSTC (Join Family Business)
06.2023 - 12.2023
- Built new business partnerships to generate revenue
- Created selling opportunities by reaching out to existing and prospective clients
- Led day-to-day R&D activities and related project planning and resource allocation
- Built business connections at research conventions and networking events.
Business Head- Category Management & Strategy {E-commerce & Consumer goods}
India Today Group
10.2022 - 04.2023
- Assess online and offline market evolution, pure-player strategies and competition strategies
- Closely monitored team performance, coaching, encouraging and incentivising staff to continually achieve targets
- Complete ownership of the PnL of the category including key metrics & targets such as GMV Inventory Provisioning, Monetization etc
- Panning across all portfolios.
Assistant Manager-Category Management & sellers Growth
Flipkart.com
04.2021 - 05.2022
- Coordinating marketing efforts with cross-functional teams like sales, product development & top leadership
- Coordination with marketplace brands to ensure correct supply, discounting, marketing investments, fulfillments as per Flipkart's TATs, assortment building, etc
- In order to achieve the monthly revenue targets
- Regularly delivered precise revenue forecasts, predicting possible issues to remedy effectively
- Drive the catalog building for the category through brand and relationship management across all brands
- Understand current trends, opportunities, assortment, competition, and buyers 'vision by category of business and use this knowledge to properly assort merchandise and market the selection.
Cluster Manager-Category Buyer & Brand Management Strategy
Ajiobusiness.com (Reliance Retail)
09.2020 - 03.2021
- Forecasted product sales and achieved quarterly and annual sales objectives
- Coordination with Ops teams on inward slotting, and timely deliveries to ensure the monthly inward targets are met
- Handle complete day-to-day operations across the category and ensure the setting up of streamlined processes to maximize brand potential on the app, including Working with the category planning team to develop monthly brand-level plans in accordance with the monthly targets per the annual plan including inward quantities for OR/SOR Portfolio Coordination with Outright/SOR brands to ensure right supply and replenishments as per the targets.
Senior Manager- Ecommerce Category Management & Brand Growth (Omni-channel)
Nextdoorhub.com
04.2018 - 04.2020
- Increased profitability by developing pipelines utilizing multiple marketing channels and sales strategies
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness
- Identify new growth hacks', initiatives and partners to accelerate sales and traffic growth (online | offline | Omni-channel)
- Execute ongoing competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer.
Area Manager-Seller Acquisition Strategy & Category Growth
Craftsvilla.com
05.2016 - 02.2018
- Conducted market research and analysis to provide insights into how to increase competitiveness of products
- Negotiated Transfer prices at manufacturer levels to increase profit margins
- Continuously improved self-performance by analyzing customer feedback and monitoring service reviews
- Maintained up-to-date records of customer correspondence, complaints and feedback to help advance company services
- Maintained excellent client relationships by providing excellent customer service and proactively solving issues.
Business Development Executive- Sellers Growth
Snapdeal.com (Payroll of Vulcan Xpress)
08.2015 - 03.2016
- Sourcing & Category Growth-Fashion & grow sales by 68% within the three months
- Staying updated with the latest marketing trends.
Vendor Consultant- E-commerce & Sales Strategy
Flipkart.com (Payroll on Team lease Ltd.)
04.2014 - 07.2015
- Identified user behavior trends, advising and developing strategies to improve digital marketing activities
- Work closely with the Demand team to ensure optimum pricing, and visibility on the web as well as track key metrics.
Marketing Trainee
Ansal Housing Construction Ltd.
04.2013 - 11.2013
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Analyzed industry trends and benchmarked competitors to inform marketing strategies.
Education
MBA - Marketing
International Academy of Institute & Technology
BBA - Business Management
Hierank Business School
Skills
PnL OwnershipCompetitive analysisBrand ManagementRevenue GenerationTeam ManagementCategory ManagementCustomer AcquisitionMarketing and MonetizationStakeholder Management
New business generation
Certification
Certified in Project Management, Great Learning
Timeline
Certified in Project Management, Great Learning
01-2024
Certified in Basic SEO, Career Ninja
08-2023
Project Consultant- Growth & New Business Initiative
SSTC (Join Family Business)
06.2023 - 12.2023
Business Head- Category Management & Strategy {E-commerce & Consumer goods}
India Today Group
10.2022 - 04.2023
Assistant Manager-Category Management & sellers Growth
Flipkart.com
04.2021 - 05.2022
Cluster Manager-Category Buyer & Brand Management Strategy
Ajiobusiness.com (Reliance Retail)
09.2020 - 03.2021
Senior Manager- Ecommerce Category Management & Brand Growth (Omni-channel)
Nextdoorhub.com
04.2018 - 04.2020
Area Manager-Seller Acquisition Strategy & Category Growth
Craftsvilla.com
05.2016 - 02.2018
Business Development Executive- Sellers Growth
Snapdeal.com (Payroll of Vulcan Xpress)
08.2015 - 03.2016
Vendor Consultant- E-commerce & Sales Strategy
Flipkart.com (Payroll on Team lease Ltd.)
04.2014 - 07.2015
Marketing Trainee
Ansal Housing Construction Ltd.
04.2013 - 11.2013
MBA - Marketing
International Academy of Institute & Technology
BBA - Business Management
Hierank Business School