Client service and social media professional who has delivered 150+ influencer and brand campaigns for India's biggest entertainment and consumer brands — JioHotstar, ZEE5, T-Series, and Nykaa. Began as a software engineer writing Java, bringing a rare blend of technical fluency and marketing instinct: comfortable with data, quick to adopt AI tools across the campaign workflow, and equally at home on creator calls and last-minute approvals. Known for managing end-to-end campaign execution — from creator identification and negotiation to content approvals, go-live, and reporting.