Neha Agarwal
Sr. Web Product Manger
Noida
Summary
I’m a Website Product Manager with 13+ years of experience building, optimizing, and managing high-performing websites for brands across multiple industries. My strength lies in translating business goals into seamless user experiences, driving conversions through data-backed decisions, and partnering with cross-functional teams to deliver scalable digital products. I specialist in website product ownership, UX optimization, CRO, content strategy, and end-to-end website lifecycle management. With a strong understanding of user behavior, analytics, and digital performance, I ensure websites don’t just look good — they work hard for the business.
Overview
16
16
years of professional experience
7
7
Certifications
4
4
Languages
Work History
Sr Website Product Manger
IDFC FIRST Bank
Hybrid
07.2021 - Current
- Managed the development and launch of multiple web products, resulting in a 10% increase in user engagement
- Collaborated with cross-functional teams to define product requirements and prioritize feature development
- Implemented agile methodologies to streamline product development process and improve time-to-market
- Analyzed user feedback and data to drive product enhancements and optimize user experience
- Managed stakeholder expectations effectively throughout the entire product development process.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Led A/B testing initiatives to improve conversion rates and drive revenue growth
Project Manager
VMLY&R India
Mumbai, Maharashtra
09.2018 - 07.2021
- Led client engagement, requirement gathering, communicating client requirement to team and facilitating ideation session to develop best solution.
- Planned and scheduled projects efficiently therefore ensuring the optimum use of company resources.
- Gathered insights on brands, products and consumers through primary and secondary research.
- Achieved a growth 100% in revenue.
- Led end to end website development project with profitability of 75%.
- Handled projects worth INR 1.2 crore and retainers accounts worth INR 3 crore.
- Increased client retainer 50% in first year, 200% in second year.
- I played the PMO role for a big project of website revamp.
- Certificate received for exceptional service by client side.
Sr Client Servicing Manager
webmaffia
Mumbai, India
01.2017 - 08.2018
- Kept multiple projects on track, and dramatically reduced project delays, by taking the initiative to meet with clients (locally), thus
increasing the number of projects through referrals. - Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
Digital Project Manager
Candid Marketing
Mumbai Area
01.2016 - 12.2016
- Application development: Cinthol gif app for malhar college festival, which increased organic likes 11% on fb page & Trending of
#DeoReborn for 1-2 hours with 7000 tweets. - SMS campaign - Dow chemical SMS (yr. long), Kingfisher campaign (2 months), McDowell's (4 months).
- Virtual reality (content) - AXN’s comic con & Disney – Dr Strange @comic con, Petrona’s rural campaign, Bacardi breezer vivid.
- Studio Pepper Fry campaign- planned & executed the 4 weeks long campaign on fb & twitter (SMM).
- Innovative technology - Tweet & dispense a product, white label apps, Internal app for reporting, Roi etc.
Digital Marketing Manager & Key Accounts Manager
Domainz Guru Inc
Mumbai Area
07.2011 - 01.2016
- Devising the digital communication strategy for org
- Online reputation management - enhancement of online presence and
managing social media accounts - Conceptualizing sales ready collaterals like presentation, case study,
letters, client testimonials for sales enablement - Account management
Assistant Manager
Seven Horse Media
Mumbai
05.2010 - 07.2011
- Role to coordinate with clients, arranging manpower/vendors for promotions
& events. - Selecting, briefing and managing of vendors, and the team for the better
execution of the projects - Improved customer satisfaction by addressing and resolving complaints promptly.
- Developed strong working relationships with staff, fostering a positive work environment.
Education
Executive Post Graduate Certification - UI UX design
04.2001 -
Bachelor of Arts - Mass Communication/Media Studies
04.2001 -
High School Diploma -
04.2001 -
Skills
Product Management
Agile & Waterfall Methodologies
Analytical Skills
Product development
Product lifecycle management
Project planning
Product vision and strategy
Budgeting and forecasting
Productivity improvement
UX Strategy
Customer Journey Improvement
Certification
Google Analytics Individual Qualification
Timeline
Google Analytics Individual Qualification
02-2025
Project Management - Basic
03-2024
Master of Leadership and Strategy
08-2022
Certified Workplace Communication Skills Professional (VS-1470)
08-2022
Certificate in Developing Effective Negotiation Skills
08-2022
Sr Website Product Manger - IDFC FIRST Bank
07.2021 - Current
Agile Project Leadership
05-2021
Project Management Foundations: Quality
05-2021
Project Manager - VMLY&R India
09.2018 - 07.2021
Sr Client Servicing Manager - webmaffia
01.2017 - 08.2018
Digital Project Manager - Candid Marketing
01.2016 - 12.2016
Digital Marketing Manager & Key Accounts Manager - Domainz Guru Inc
07.2011 - 01.2016
Assistant Manager - Seven Horse Media
05.2010 - 07.2011
Indian Institute of Technology, Roorkee - Executive Post Graduate Certification, UI UX design
04.2001 -
University of Mumbai - Bachelor of Arts, Mass Communication/Media Studies
04.2001 -
St. Lawrence High School - High School Diploma,
04.2001 -