Neha Kuwal

Project working on:

Uber and Kargo

• Managing Campaigns: Manage and service clients to ensure accurate ad trafficking, contract fulfillment, and quality control across multiple website properties. Campaign sales planning, preparing tech specs for creative agency, and trafficking, creative testing, and troubleshooting, and setting up campaign live as assigned within the specified time. We were working in close coordination with the media team and trafficking setup. Ad Tag delivery as per schedule.

Quality checks and internal audits:

• Conduct internal QA to ensure 100% accuracy, maintaining daily and weekly reports for every individual in the team, along with the Performance and Time utilization over the process.
• Queue management and coordinating with team members to get the job done.
• Platforms: Well-experienced with third-party ad servers like DCM/Campaign Manager 360 and Salesforce, all client internal tools.
• Day-to-day activities: Daily tasks include campaign setup in DCM/Flashtalking as per instructions, creating trafficking sheets for different advertisers, creative technical specification creations for multiple publishers, and sharing the tags with clients.

Ad trafficker,

• Campaign Management, Optimization:
• Trafficking the various display ad campaigns through the DSP publisher tool.
• Live interaction with offshore sales/account managers regarding media plan amendments.
• Hands-on experience with DCM, Uber, and Kargo internal ad server,and creative trafficking. Managing the different kinds of campaigns for various device platforms, such as Desktop, Mobile, and Tablet.
• Ad types – Handling Image, Video, and Native types of creatives.
• For UBER, we are handling offer ads and storefront ads. HPBB and PCO on the Uber internal platform.
• For the Uber rider app, we are running Journey ads (video+Display) on DV 360, as well as optimizing the report.
• Handled the weekly call with clients and discussed the process/issues related to the campaigns.
• Managed to schedule the pacing part for better performances of the campaign daily.
• Monitoring low-firing conversion events and reporting them to respective AMs. Providing detailed insights for the flights that are underdelivering and underperforming for days.

Campaign Reporting:

• Monitoring and reporting the campaign's performance daily.
• Troubleshooting the performance of the campaign with the ad server reports.
• Reporting directly to clients for the campaign measurements and performance-related issues.
• Good understanding of ad servers, programmatic tools, and Salesforce tools.
• Good knowledge of Excel. Content management – Consolidating vast streams of media, market performance, brand, and consumer data.
• Always appreciate better communication with end-to-end communication with clients.

• Plan and execute campaigns daily, as per the media plan.
• Worked on the MoEngage tool.
• Other Channels for execution are WhatsApp, SMS, IVR, Facebook ads, Push notifications, and backend Messaging through Manual channels.
• Campaign Data Analysis.
• Work on CMS for app performance.
• Also, measure data of app widgets.
• Closely working with content writers and designers, and making a plan as per analysis.
• Google Analytics. Give a brief to the content writer and designer on what changes we need in campaigns as per CTR.
• Perform all the work for the Platform in the current company.
• Implemented, managed, and optimized paid campaigns across paid social, Google's ad platform, and Bing.
• Drive growth through PPC, Paid Search, and other marketing strategies.
• Managed day-to-day paid media activity such as bidding, testing, quality scores, and CPA, and conducted optimizations.
• Worked with data analysts to formulate reports and analyze campaign outcomes on an ongoing basis.
• Used insight tools, marketing, and business data to build media audiences.
• Worked alongside the digital team to help solve client challenges and create opportunities to deliver improved digital performance.
• Drive Activation and Registration Campaign.

• Multi-channel marketing campaigns with a focus on social media advertisement, and optimize the campaigns for reach, engagement, and revenue.
• handle end-to-end PPC (google ads) Marketing for In-house products Vis Socket and SPACE Mainly manage Google Ads.
• Also run Instagram, LinkedIn, Facebook, and Quora ads as per requirement.
• Closely work with planning and execution.
• Set up Google ad campaigns and optimize them.
• Generate weekly and monthly reports on Google Analytics, and discuss how to improve or maintain the performance of the website and campaigns.
• Tracking the Data using tools GA, GTM, and Hotjar.
• Prepare site diagnosis report and share it with the reporting manager.
• Worked on Google Analytics and Tag Manager as well.
• Prepare user behavior reports and suggest changes on the website.
• Competitor analysis and making keyword lists using different SEO tools like Semrush, SpyFu, Ahrefs, etc.
• Basic knowledge of Canva and Loom.