Neha Patil

Managing a high-performing, multifaceted team of 8 data scientists with a strong focus on leveraging advanced analytics and ML/AI to drive business outcomes across various verticals (risk, marketing, product, operations) in the consumer lending space. Below are few highlights:

• Creating pricing optimization engine for online platform to dynamically adjust vehicle prices at granular level; $18MM estimated annual benefit
• Increased overall brand loyalty by 4% using the predictive modeling to target high-end customers; business impact of $3MM annually
• Implemented a full-funnel attribution model to track the customer journey and evaluate the performance of 30+ marketing campaigns
• Analyzed call center data to recommend optimal staffing levels and volume penetration strategies, that could recover of 10-15% of losses
• Developed persona-based segmentation to identify 100K+ population for EV marketing campaigns-implemented A/B testing as well
• Revamped pre-screen strategy for existing card customers and optimized pricing which increased revenue by $5MM over 3 years
• Created a dynamic utility tool to monitor volume trends and performance of high-risk segments, optimizing pricing for losses during COVID, and won the Best Analytical Tool for Innovation award
• Extensively researched and analyzed alternative non-traditional data to identify 4 key variables that help differentiate portfolio performance

I have progressed through four levels in the organization, from supporting business projects through analytical skills to driving new ML/AI initiatives that add value to the business

Small Merchant Lending - Risk and Acquisitions

• Developed a sales prioritization model that optimized targeting efforts by identifying high-value prospects and opportunities. This model enabled an 80% increase in the effectiveness of the sales force
• Led process design and modeling efforts to optimize the selection of top contact information for customers, using data-driven insights to refine targeting strategies. This approach resulted in a 70% reduction in marketing costs

Pharmaceutical- Sales Analytics

• Automated call plan for potential product to maximize sales coverage in US healthcare market, 15% higher sales than projected.