Neha Vijayan
Thane
Summary
Creative Director with 10+ years of expertise in branding, social media strategy, movie marketing, website and packaging design, digital campaigns and AI-powered creative production. Experienced across fashion, beauty, jewellery, banking, retail and lifestyle brands with strong performance marketing and creative leadership.
Overview
11
11
years of professional experience
Work History
Creative Director
Vastramay
Thane
04.2026 - Current
- Lead end-to-end creative strategy aligned with business, brand, and marketing objectives.
- Developed and executed social media content strategy, launching original content IPs and fostering cross-brand collaborations to boost engagement.
- Conceptualise and execute high-performing performance marketing campaigns, including sale campaigns, A/B testing, discount-led creatives, styling-led ads, and conversion-focused content.
- Collaborate with performance marketing, merchandising and marketing teams to improve CTR, ROAS and conversions.
- Managed photoshoot production from concept development through post-production, ensuring alignment with brand vision and marketing objectives.
- Drove AI-powered content creation by generating product imagery from mannequins and flat lays, creating AI models through prompt engineering to enhance creative workflow.
- Ensure premium visual storytelling across online and offline channels.
- Created strategic direction for retail space enhancements.
Creative Director
7C Culture
Thane
10.2020 - 02.2025
- Led high-impact digital campaigns.
- Directed photoshoots that elevated brand imagery for fashion, beauty, and jewelry clients.
- Spearheaded tech rebranding.
- Enhanced websites and UX to improve user engagement and brand interaction.
- Managed social media content and engagement to increase audience reach and brand visibility.
- Executed marketing strategies for film releases.
- Performance marketing creatives.
- AI-generated print visuals.
- Produced trailers and promotional content.
Junior Visualiser
Loylty Rewardz
Mumbai
11.2017 - 03.2020
- Created engaging digital campaigns and branding assets to strengthen brand identity and audience engagement.
- Designed social media ads, emailers, and performance marketing creatives to enhance brand visibility for banking, retail, jewelry, and hospitality clients.
- Executed daily operational tasks to ensure smooth workflow.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
Graphic Designer & Junior Visualiser
ISDI
Mumbai
08.2015 - 02.2017
- Designed branding materials for diverse clients across various industries.
- Developed branding, print and digital designs for events, exhibition graphics, and social media while managing client relationships.
- Collaborated with cross-functional teams to create engaging visual content.
- Developed user-friendly layouts for digital and print media projects.
Education
B.F.A. - Applied Arts
Sir J.J. Institute of Applied Arts
Mumbai2014
Foundation -
L.S. Raheja School of Arts
Mumbai2010
H.S.C. -
V.K. Krishna Menon College
Mumbai2009
S.S.C. -
S.M.V School
Mumbai2007
Skills
- Creative branding
- Art direction and design
- AI-driven marketing
- Digital marketing strategies
- Content strategy
- Influencer marketing
- AI content generation
- Adobe Photoshop and Illustrator
Personal Information
Title: Creative Director
Timeline
Creative Director
Vastramay
04.2026 - Current
Creative Director
7C Culture
10.2020 - 02.2025
Junior Visualiser
Loylty Rewardz
11.2017 - 03.2020
Graphic Designer & Junior Visualiser
ISDI
08.2015 - 02.2017
B.F.A. - Applied Arts
Sir J.J. Institute of Applied Arts
Foundation -
L.S. Raheja School of Arts
H.S.C. -
V.K. Krishna Menon College
S.S.C. -
S.M.V School