Neha Yadav

• Generated demand and supply analysis reports using e-commerce and dark store platform insights to identify high-potential markets, supporting targeted sales strategies and onboarding new brands for business growth.
• Developed category reports to assess product selling potential, aligning demand and supply strategies at city and regional levels.
• Coordinated with brand POCs for daily optimization, enhancing market responsiveness and driving stronger results.
• Managed bulk cataloging and onboarding of legacy brands on quick commerce portals, maintaining updated listings to maximize visibility.
• Researched keywords and conducted trend analysis across quick commerce platforms (Zepto, Blinkit, Instamart, JioMart) and dark store data to identify growth opportunities and boost sales.

• Developed and executed tailored Instagram & Meta Ads strategies with geo-targeting to specific cities, resulting in increased engagement and qualified lead generation.
• Led content ideation and execution with advanced planning, driving higher campaign performance and improved lead conversion from targeted digital campaigns.
• Developed Shopify plugins to enhance online sales funnel and streamline checkout process, improving user experience and retention.
• Curated blog topics for on-page SEO and collaborated on backlink acquisition through PR articles, strengthening brand's domain authority and search engine ranking.
• Conducted keyword research and implemented SEO best practices, improving organic traffic and visibility across product and blog pages.
• Managed SEM campaigns on Google Ads, optimizing keyword strategy, ad copy, and bidding techniques to improve CTR and lower CPC.
• Monitored SEO and SEM performance metrics using tools like Google Analytics, Search Console, and SEMrush to identify growth opportunities and optimize campaign effectiveness.

• Strategized, executed, and optimized ad campaigns on Meta & Google platforms to drive account openings, achieving acquisitions at the lowest cost.
• Managed digital marketing campaigns on gaming apps and affiliate networks, collaborating with agencies to enhance reach and boost conversions.
• Spearheaded the onboarding of AppsFlyer to enhance traffic source attribution, enabling data-driven campaign optimizations.
• Developed marketing automation strategies to streamline campaign processes.
• Assisted with website content development, leveraging moment marketing and meme trends to create engaging collages and reels for in-house events, increasing brand engagement.
• Provided technical expertise, contributing to a 15% reduction in system failures.

• Successfully managed digital marketing activities on social media handles such as WhatsApp, Instagram & Facebook.
• Played an instrumental role in planning and executing campaigns on a weekly basis while analyzed campaign performances for better conversion
• Built strong, lasting client relationships by owning and delivering customer success
• Resolved escalations reported on social media handles by customers within desired TAT
• Collated and compiled data for development of daily MIS for stocks, push WhatsApp Bot campaign on weekly basis, ided domain, and and follow up on sales.

Projects: EK by Ekta, KRA by beyounik, DCRAF by Rana Daggubati

• Built strong, lasting client relationships by owning and delivering customer success.
• Resolved customer escalations on social media within desired TAT, improving customer satisfaction.
• Planned and executed weekly campaigns, analyzing performance to optimize conversion rates.
• Managed digital marketing activities on social media handles, enhancing brand engagement and reach.
• Collated and compiled data for development of daily MIS for stocks, push WhatsApp Bot campaign on weekly basis, provide domain, and follow up on sales.

• Supported international customers with queries, achieving high levels of satisfaction.
• Instrumental in generating leads using Chat Interface thus helping in expanding the business.
• Executed corporate sales through client visits, contributing to new business acquisition.
• Prepared and maintained performance reports and daily trackers to monitor progress.
• Communicated with Internal Departments for quick resolution and closure of a service request.