Nehal Butaney
New Delhi
Summary
Results-driven Category & Growth Manager with hands-on experience scaling consumer marketplaces. Proven track record in driving revenue and margin growth through data-led pricing, assortment expansion, and pan-India launches. Strong at building vendor partnerships, leading cross-functional execution, and translating consumer insights into commercially successful offerings.
Overview
1
1
Language
6
6
years of professional experience
Work History
Category Manager-Growth & Innovations
Urban Company
05.2024 - Current
- Launched Korean Facial assortment Pan-India on the UC platform, driving 4.5-4.8% attach vs 1.5-2% for regular facials, resulting in a-6pp uplift in overall facial category performance.
- Identified beauty and consumer demand trends and drove assortment expansion and category growth by enabling 25+ SKUs on the UC cart.
- Drove the launch and execution for Forest Essentials in Salon Luxe, including product finalisation, testing, SOPs, on-ground partner training, adoption and final launch on UC cart.
- Managed nationwide UC cart setup and maintenance, overseeing service assortment, pricing logic, cart content, SOPs, and launch sequencing to optimize user experience.
- Facilitated cross-functional collaboration with supply chain, marketing, content, training, tech, and ops to ensure seamless execution and timely go-lives.
- Monitored and evaluated category performance metrics, including service delivery% adoption rates and customer NPS, to inform strategic decisions.
Founder's Office
Airblack
Gurgaon
03.2023 - 05.2024
- Launched and managed B-Mart operations, achieving a 20% increase in monthly performance within the first quarter.
- Engineered targeted marketing initiatives, driving a 40% surge in community engagement and enhancing brand visibility by 30%.
- Onboarded 12 new vendors, optimizing product assortment and reducing procurement costs by 15% within 6 months.
- Cultivated five strategic brand partnerships, increasing product offerings by 20% and enhancing cross-promotional collaboration.
- Gurgaon
Operations Intern
Interview Kickstart
Santa Clara
11.2022 - 02.2023
- Managed weekly cohorts, ensuring students accessed essential course materials effectively.
- Provided insights and suggestions to internal teams, supporting continuous improvement of products, systems, and resources.
- Santa Clara, United States
Founder
Glowgenics
01.2021 - 07.2022
- Built and scaled a beauty venture, generating 1,000+ organic sales in 6 months and securing influencer collaborations to drive brand awareness.
- Leveraged market research and customer insights to inform product development and business growth.
- Managed end-to-end business operations, including sourcing, pricing, inventory management, customer engagement, order fulfilment, and after-sales support.
Education
Bachelor of Business Administration - International Business, Marketing
Symbiosis Centre For Management Studies
High School Commerce - Business
Apeejay School - Panchsheel Park
New DelhiSkills
- Category Strategy
- Assortment strategy
- Category planning
- Pricing Optimization
- Market research
- Trend Analysis
- Project management
- Project negotiations
- Problem Solving
Languages
English
First Language
Timeline
Category Manager-Growth & Innovations
Urban Company
05.2024 - Current
Founder's Office
Airblack
03.2023 - 05.2024
Operations Intern
Interview Kickstart
11.2022 - 02.2023
Founder
Glowgenics
01.2021 - 07.2022
Bachelor of Business Administration - International Business, Marketing
Symbiosis Centre For Management Studies
High School Commerce - Business
Apeejay School - Panchsheel Park