NEKRAM GUPTA
Bengaluru
Summary
Results-driven Senior Business Analyst with a proven track record at Moneyview Limited, enhancing conversion rates by 36% through strategic product scaling and data-driven insights. Proficient in SQL and team management, I excel in cross-functional collaboration and market analysis, delivering impactful solutions that optimize processes and drive business growth.
Overview
5
5
years of professional experience
Work History
Senior Business Analyst - Risk & Analytics Team
Moneyview Limited
Bangalore
09.2024 - Current
- Designed paydown strategy to mitigate risks in high-risk segments
- Cost optimization of marketing for Credit Cards
- Built models for credit card partners to define eligibility criteria
- Risk mitigation and tracking for BNPL products
- Communication campaign optimization for various channels such as Mails, PNs, RCS & WhatsApp via identifying the high affinity-high conversion customer base
- Improved approval rates for credit card partners to increase market competitiveness. for Credit Card partners
- Developed marketplace recommendation framework to enhance credit card offerings
- Bureau data integration for marketing base identification
Senior Business Analyst - Business Design Team
Rupeek Fintech Pvt. Ltd.
Bangalore
12.2022 - 09.2024
- Led the scaling of insurance products nationwide, resulting in a significant increase in conversion rates from 7% to 43%.
- Streamlined pitching, conversion, and renewal processes for financial products, enhancing conversion rates.
- Implemented dashboards to monitor lender onboarding progress and identified core operational issues, collaborating cross-functionally to optimize processes.
- Utilized customer cohort data to identify risk flags, refining credit underwriting policies for various financial products.
- Facilitated credit underwriting integration by developing PRDs/BRDs and collaborating with stakeholders.
- Identified and resolved operational issues related to Monthly Remittance Products, ensuring smooth repayment management.
- Developed reports tracking pilot phases to determine optimal product fit and pricing strategies for insurance products.
- Conducted comprehensive market analysis and risk assessment.
- Managed and mentored a team of three, fostering their technical skill development and business process understanding.
Business Analyst - Customer Experience
Rupeek Fintech Pvt. Ltd
Bangalore
05.2022 - 12.2022
- Maintained NPS and identified customer pain points to develop improved business processes for enhanced customer experience.
- Utilized data analysis tools to monitor performance metrics and support decision-making.
- Tracked business metrics and conducted analysis to support informed decision-making for business improvements.
- Developed tools for customer service executives to improve efficiency.- Building tools for CS executives for ETA decrements.
Executive Projects - Data Analyst
Axis My India Ltd
Mumbai
06.2021 - 05.2022
- Retrieved, processed, and validated data for election forecasting, analyzed voting behavior, conducted market research, designed survey questionnaires, and engineered features for reporting.
- Conducted study on consumer purchase and rental behavior using large survey data, covering 11 states across various regions of India.
Education
B. Tech -
National Institute of Technology
Warangal, Telangana01.2021
12th - CBSE
Jawahar Navodaya Vidyalaya
Chhatarpur, M.P.01.2016
10th - CBSE
Jawahar Navodaya Vidyalaya
Chhatarpur, M.P.01.2014
Skills
- SQL and advanced Excel
- Statistical analysis and regression
- Python programming
- BigQuery and Tableau
- Data visualization and Metabase
- Credit underwriting strategies
- Performance monitoring techniques
- Team management and collaboration
- Cross-functional teamwork
- Stakeholder engagement
- Market research methodologies
- Problem solving skills
Timeline
Senior Business Analyst - Risk & Analytics Team
Moneyview Limited
09.2024 - Current
Senior Business Analyst - Business Design Team
Rupeek Fintech Pvt. Ltd.
12.2022 - 09.2024
Business Analyst - Customer Experience
Rupeek Fintech Pvt. Ltd
05.2022 - 12.2022
Executive Projects - Data Analyst
Axis My India Ltd
06.2021 - 05.2022
B. Tech -
National Institute of Technology
12th - CBSE
Jawahar Navodaya Vidyalaya
10th - CBSE
Jawahar Navodaya Vidyalaya