Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Nephia Kataria

Nephia Kataria

Delhi

Summary

Experienced Account Manager with a specialization in driving revenue growth through the implementation of effective strategies, fostering strong client relationships, and establishing long-term partnerships. My primary focus is on identifying and leveraging business expansion opportunities to support clients in achieving sustained growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Account Manager - Publisher Development

YieldMonk Ads Pvt. Ltd
06.2023 - Current
  • Company Overview: Enterprise of iZooto
  • Manage publisher and partner accounts, focusing on optimizing Web, Mweb, App, Video, and Native inventory through Adsense, GAM 360 and AdMob platforms.
  • Lead upsell and cross-sell strategies to maximize revenue opportunities, working with app partners like App Central and Ovivo to optimize ad formats such as Banner, Open Ads, Rewarded, and Interstitial.
  • Possess deep expertise in Native advertising and successfully led a high-impact project as a premium reseller of Outbrain. Achieved over $100,000 in revenue through strategic collaborations with a portfolio of key publishers.
  • Conduct in-depth analysis and create presentations/reports with actionable insights to improve client performance.
  • Identified and mapped tailored revenue increasing opportunities for a clientele of 80+ publishers, achieving over 60% PnL growth through targeted strategies and solutions.
  • Collaborate with market research teams to analyze trends and develop strategic growth plans for partners and publishers.
  • Consulted publishers on the strategic utilization of AdSense and GAM 360 ad formats, resulting in an average 51% revenue uplift for notable publishers, including Punjab Kesari, Latestly, and PTC News.
  • Work closely with the operations and cross-functional teams to resolve financial and technical issues reported by publishers.
  • Utilize and maintain various platforms (eg. Hubspot, JIRA, Similar web, SEMrush, Lusha, Website Informer for effective data collection and analysis)

Senior Account Executive

MoMagic Technologies Pvt. Ltd
04.2022 - 06.2023
  • Managed sales and daily operations for publisher accounts, implementing upsell and cross-sell strategies across various inventory types.
  • Successfully onboard premium publishers including Madhyamam, Ixigo, Sakshi, Sportskeeda, Malayala Manorama, with building strong relationships.
  • Worked closely with Ad Ops teams to sell ad units through GAM 360, effectively integrating Web, Mweb, Video, and App inventory through strategic planning.

Account Executive- Client Servicing

Grapes Digital Pvt Ltd
03.2021 - 07.2021
  • Managed client social media accounts and conducted competitive analysis for campaign pitches.
  • Worked on 360-degree campaigns for major brands, including launching a new product for Mamy Poko Tape Newborn.
  • Supported campaigns for brands like Happydent, Alpenliebe, Rasna, Mamy Poko, and Gulab Oils.

Asst. Key Accounts

Magnon EG+ Worldwide
05.2019 - 02.2021
  • Managing the Hewlett Packard (HP) account in - Printers and Supplies segment in India.
  • Played a key role in launching three digital films and a full digital campaign for HP.
  • Collaborated with e-commerce groups to work on Amazon Brand Store across various categories.

Education

PGDM (MBA) - Marketing and Operations

Apeejay School of Management
India
01.2019

B.COM -

SOL (Delhi University)
India
01.2016

Skills

  • Digital and Programmatic Advertising
  • Cross-Functional Collaboration
  • Strategic Business Growth Planning
  • Customer Advocacy and Engagement
  • Native Advertising
  • GAM 360
  • AdMob
  • Long term Partnership Development
  • Publisher Business

Certification

  • Google Admob - Skillshop
  • Google Ads Apps Certification - Skillshop
  • GAM Certification - Skillshop
  • Google Adsense Certification - Udemy
  • Google Analytics Certification - Skillshop

Timeline

Account Manager - Publisher Development

YieldMonk Ads Pvt. Ltd
06.2023 - Current

Senior Account Executive

MoMagic Technologies Pvt. Ltd
04.2022 - 06.2023

Account Executive- Client Servicing

Grapes Digital Pvt Ltd
03.2021 - 07.2021

Asst. Key Accounts

Magnon EG+ Worldwide
05.2019 - 02.2021

PGDM (MBA) - Marketing and Operations

Apeejay School of Management

B.COM -

SOL (Delhi University)

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Nephia Kataria