Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Hi, I’m

NIDHI BHARDWAJ

Product Manager
New Delhi

Summary

Results-driven IT Product Manager with a skillset that converges technology, agile methodologies, and marketing expertise to drive business outcomes with maximum efficiency. I excel at converting end customer business requirements into technical solutions, developing and launching new applications and implementing GTM strategies. With a strong focus on customer experience and data driven insights, I have a proven track record of delivering successful products and achieving growth targets. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Adept individual with more than 10 years working as Manager for multiple revenue-generating brands. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.

Overview

12
years of professional experience
2
Certifications

Work History

Srijan Technologies

Manager- Product | Marketing
01.2020 - Current

Job overview

  • Subject Matter Expert for customer experience transformation projects, supporting pre-sales, drawing RFPs
  • Conduct tech stack assessments, define KPIs and success metrics, and recommend UX/UI improvements to enhance customer experience
  • Develop roadmaps, strategies, and promotional calendars to improve outreach, engagement, and conversions
  • Manage backlog, drive implementation, delivery, and pipeline, while also developing marketing and automation practices
  • Plan and execute new product launches, including value communication, segmentation, targeting, positioning, and media planning
  • Create and implement promotion strategies across channels, collaborating with internal and external stakeholders for content development and communications
  • Streamline processes for agile and efficient execution, ensuring customer engagement and lead nurture through various digital channels.
  • Improved marketing to attract new customers and promote business
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
  • Developed and implemented business strategies to achieve business goals and stay competitive
  • Established team priorities, maintained schedules and monitored performance

Srijan Technologies

Product Owner
08.2018 - 01.2020

Job overview

  • Lead discovery of business requirements, define user journeys, information, martech and content architecture, create development roadmap
  • Stakeholder management, account growth and pipeline development
  • Backlog and release management, scope- management, story maps, development kick-off, change management and support
  • Plan and conduct user surveys, data-driven insights and implementation
  • Team management, training Business Analysts
  • Worked across sectors including retail, F&B, beauty, personal care, healthcare, and logistics.
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work
  • Analyzed user feedback and implemented changes to product design
  • Identified changes in project scope and modified job schedule accordingly

Cipla Limited

Group Brand Manager
01.2016 - 08.2018

Job overview

  • Conduct consumer research for therapy and behavioral insights. Identify and develop product portfolio
  • Create growth, promotion, and engagement plans for the portfolio, drive therapy standards in the segment
  • Plan and execute social outreach and communities to drive adoption and advocacy
  • Managed divisional P&L, promotional activities, training, and sales.

Pfizer

Manager Expert Marketing
01.2015 - 01.2016

Job overview

  • Developed roadmap for new product portfolio launch, including GTM strategies, packaging, communication, and promotion strategies for a consumer nutrition portfolio
  • Designed and executed HCP launch and activation plans
  • Published consensus statements with medical and nutrition associations and KOLs, initiating nutrition-focused research in medical journals
  • Led community development initiatives and conducted testing and iteration of brand concepts, STP, and communication strategies.

Aristo Pharmaceuticals Private Limited

Manager
01.2011 - 01.2015

Job overview

  • Launched critical care antibiotic portfolio, achieving net portfolio value of 300 million in its first year. Awarded for best brand launch in pharmaceutical industry in
  • Implemented antibiotic stewardship concepts through scientific publishing, promotions, and advocacy to strengthen HCP connections.

Education

XLRI

Diploma from Digital Marketing

Pune University

MBA from Marketing

Delhi University

B.Sc Honors from Biomedical Sciences

Skills

Product, portfolio launch, development and management — Business Strategy — Customer Experience — GTM Strategy & Planning — Digital Marketing — Brand Advocacy & Community Building — Secondary Research — P&L Management — Team Management

undefined

Certification

Braze certified marketer

Accomplishments

  • Awarded Best Brand Launch across '13-'14 by AIOCD-AWACS for marketing excellence.
  • Recognized by Cipla for increasing outreach beyond conventional HCP route and exceptional management of RESPICON for paediatric asthma management.
  • Selected amongst the final 10 candidates for integrated Ph.D. by TIFR, Mumbai.
  • Selected for the National Junior Volleyball Team-India.
  • Captain of the college volleyball team and team member of the college and school athletics team.

Similar Profiles

CREATE PROFILE
NIDHI BHARDWAJProduct Manager