Nihal Sharma
GTM EXECUTIVE (TRADE MARKETING)
Noida
Summary
Strategic Sales and GTM Executive (Trade Marketing) with over 3 years of progressive experience at Bajaj Consumer Care Ltd., executing GTM strategy and field execution across Uttar Pradesh, Uttarakhand, and Chandigarh. Skilled in stakeholder management and cross-functional collaboration, leading multi-layered field teams, scaling distribution networks, and driving regional initiatives that improve market reach and execution efficiency. Consistent record of exceeding sales targets and earning company-wide recognition for performance and loyalty.
Overview
1
1
Language
4
4
Certifications
4
4
years of professional experience
Work History
GTM Executive (Regional Trade Marketing)
Bajaj Consumer Care
Noida, India
03.2026 - Current
- Drove GTM agendas across Uttar Pradesh, Uttarakhand, and Chandigarh to align regional strategies.
- Anchored "Aarohan" in Chandigarh, driving three core agendas: expanding market reach, strengthening representation, and van business closure.
- Lead the post-agenda "extraction" phase — once Aarohan objectives are achieved, shift focus to sustaining momentum and driving continued business growth in UP and UK.
- Optimized ISR, beat, and cost-to-sales strategies to increase field efficiency and drive profitability.
- Manage stakeholders across a team of 3 SMs, 7 ASMs, and 42 SOs spanning Uttar Pradesh, Uttarakhand, and Chandigarh.
- Collaborate cross-functionally with Sales, IT, and Trade Marketing to align priorities and drive execution of shared business objectives
- Developed and implemented strategic marketing initiatives to boost brand visibility and expand market share.
- Collaborated with cross-functional teams to drive product launches and promotional campaigns.
- Led team meetings to assess project progress, resolve issues, and align on strategic goals.
Sales Officer
Bajaj Consumer Care Ltd.
Guna, M.P.
07.2023 - 03.2026
- Achieved sales targets consistently, have delivered 100% + AOP, reflecting sustained territory execution and planning.
- Managed 6 distributors, 2 super stockists, 4 direct DB, and a team of 8 individuals to ensure effective sales operations.
- Awarded the Bajaj Loyalty Star award for winning the Loyalty program.
- Received the Bajaj Silver Star Award for exceptional performance in Q1 (2024-2025)
- Received the Bajaj Loyalty Star Award for winning the Loyalty program.
- Handling 6 distributors across the territory, 2 Super Stockists, 4 direct DB and a team of 8 Individuals
- Drove Aarohan initiatives enhancing reach, implementing representation and van business closure in territory.
- Team Leadership: Lead a team of 8 individuals, aligning efforts towards achieving a common goal of delivering sales targets.
- Channel Management: Handling 4 different channels in the territory, Retail, Wholesale, Sub-D/Van-Sub network.
- Developed a robust Sub-Distributor network aligned with ISR routes, enhancing coordination, market reach, and overall sales performance.
- Designed Van routes for Sales Representatives, improving delivery efficiency and coverage resulting in optimized business delivery.
- Negotiated terms and conditions to secure favourable agreements and enhance the distribution process.
- Territory Management: Effectively managing the assigned territory, including regular visits to retailers, wholesalers, and distributors to monitor sales performance, gather feedback, and identify areas for improvement.
Sales Representative
LG Electronics India Pvt. Ltd.
07.2022 - 08.2022
- Engaged customers through tailored product recommendations aligned with their needs and budget
- Engaged customers with personalized product recommendations based on needs and budget
- Boosted LG brand visibility by educating customers on product range and innovations
- Supported promotional campaigns, in-store activations, and product launches
- Increased LG brand visibility by educating customers on product range and innovations
- Ensured product knowledge among brand promoters across stores in Indore
Education
MBA - Marketing
PIMR/DAVV
Indore, India05-2023
B.B.A - Marketing Management
IPER/Barkatullah University
Bhopal, India03-2021
XII -
MPBSE
Bhopal, India03-2017
X -
CBSE
Bhopal, India03-2015
Skills
- Channel Management
- Strategic Planning
- Competitive Analysis
- Data-driven decisions
- Analytical Skill
- Problem-Solving
- Leadership skills
- Team management
- Effective Communication
- Negotiation
- Critical thinking
- Goal Oriented
- MS Office
Certification
Well, acquainted with Microsoft office (Word, Excel, Power Point)
Timeline
GTM Executive (Regional Trade Marketing)
Bajaj Consumer Care
03.2026 - Current
Sales Officer
Bajaj Consumer Care Ltd.
07.2023 - 03.2026
Sales Representative
LG Electronics India Pvt. Ltd.
07.2022 - 08.2022
MBA - Marketing
PIMR/DAVV
B.B.A - Marketing Management
IPER/Barkatullah University
XII -
MPBSE
X -
CBSE
Personal Details
- DOB: 30-03-1999
- Nationality: Indian
- Marital Status: Single
- Permanent Address: Bhopal, MP