NIKHAR GARG
Rohini
Summary
Results-driven Product Specialist with experience in developing and executing product strategies, defining roadmaps, and launching customer-centric features. Skilled in market research, competitive analysis, and data-driven decision-making to optimize product performance. Adept at collaborating with cross-functional teams to drive go-to-market strategies, enhance user engagement, and improve retention. Proven ability to bridge the gap between product development and marketing by aligning messaging, positioning, and customer insights to maximize impact.
Overview
8
8
years of professional experience
Work History
Product Marketing Specialist
Reliance Jio
01.2022 - Current
- Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth.
- Conduct market research, competitive analysis, and customer insights to refine positioning and messaging.
- Collaborate with product managers to define value propositions and key differentiators.
- Create compelling marketing content, including brochures, case studies, presentations, and product videos.
- Plan and execute product launches, working closely with cross-functional teams.
- Enable sales teams with training, sales decks, and battle cards to improve conversion rates.
- Track and analyze key performance metrics to optimize marketing strategies.
- Manage digital campaigns, social media, and email marketing efforts for product promotions.
- Gather and analyze customer feedback to inform future product enhancements.
Associate Product Manager
American Express
Gurgaon
01.2019 - 01.2022
- Partner with key stakeholders to support in execution strategies, data analyzation, develop portfolio insights
- Conduct market and competitor to identify market trends and requirements
- Support product supports enhancements to drive demand and best customer experiences
- Collaborated cross functionally with marketing, servicing, technology, legal and compliance teams
- Played key role in review and management of daily adhoc marketing and customer communication strategies
- Quality review and initial assessment of client submissions and guiding them on the required structured
- Analyzing the client's business structure, affiliates, business strategy, mapping service line and the leadership for a comprehensive research and analysis basis the regional compliance requirements using Power BI dashboards
- Monitoring progress and regularly updating stakeholders on deliverables and ensuring timely completion of projects
- Gather information from various stakeholders to document business requirements
- Conduct market research for business benchmarking exercises and competitive analysis
- International lead generation and business development for Indian region Primary research and marketing for greenfield investment projects
- Managing business meetings for the company leadership and other stakeholders
- Articulating meeting resources, details on discussion of the idea and maintaining client profiles
- Handling presentations and reports for the clients, including white paper of industry analysis in detail
Associate Analyst
Ernst & Young
Gurgaon
01.2017 - 01.2019
Business Consultant
CIBC
Gurgaon
05.2017 - 07.2017
Education
MBA - International Business
JIMS, GGS IP University
01.2018
BCA -
VIPS, GGS IP University
01.2016
Skills
- Hubspot
- Clevertap
- Kapture
- Marketo
- JIRA
- Product Management
- Market research
- GTM strategy
- Project Management
- Whimsical
- Figma
Timeline
Product Marketing Specialist
Reliance Jio
01.2022 - Current
Associate Product Manager
American Express
01.2019 - 01.2022
Business Consultant
CIBC
05.2017 - 07.2017
Associate Analyst
Ernst & Young
01.2017 - 01.2019
MBA - International Business
JIMS, GGS IP University
BCA -
VIPS, GGS IP University