Nikhil Munjal

Lead 360° marketing initiatives for Gold and Bancassurance segments, guiding and supporting the segment product team to ensure strong execution and brand‑compliant communication across all channels.

Key roles and responsibilities

• Own the segment marketing plan, calendar and annual budget, ensuring alignment with business objectives and revenue targets.
• Manage end‑to‑end execution of business marketing campaigns (offline, digital, and owned assets), leading digital‑first initiatives across social media, SEO/SEM, EDMs, SMS, trigger campaigns, affiliate marketing, and online banking activation.
• Work with internal teams and external partners to plan and execute campaigns, driving omni‑channel acquisition, activation, and engagement through digital channels, branches, and relationship managers.

The key role and responsibility includes scale the top-line revenue of the firm’s media business by driving biddable media performance and branding strategies for the current set of clients and new business pitches, along with conducting media platform audits. The overall media top line consistently increased by up to 10% QOQ.

Key initiatives to grow the media business-

• The introduction of retainer models in the media business is helping to create new revenue streams over and above agency commissions.
• Led programmatic advertising efforts, with the introduction of programmatic platforms DSP’s like DV360, Eskimi, and ad exchanges to optimize effectively and achieve advertisers/Campaign KPIs which assisted to scale the top line and bottom line.

Key media clients - Luxor Pens, Adani Airports & Adani Realty, Biryani By Kilo, Konica Minolta, Ambience Group, AIPL, Sun TV/Gemini TV, Amulyamica, Sharp India(Smart Business & Appliances Solutions), and more.

New pitches won - Flipkart Grocery, Fujifilm Instax, Symphony Limited, LX Max(new launch by Luxor), AIPL projects, M3M Smartworld

Led, mentored, and inspired a team of media planners, Account Managers, and coordinators. Cultivate and maintain strong relationships with key clients, understanding their business goals and marketing objectives.

Key Responsibilities - Media Planning | Media Activation | New Business Pitches | E-Commerce Strategy | Client Servicing | Team Lead.

Clients and Short Delivery details

TTK Prestige - Complete marketing mandate, for Web and E-Commerce.
PNB Housing Finance - Performance campaigns across Google, Facebook, and affiliates for all core products like Housing Loans, Fixed deposits, and loans against property.

MMTC-PAMP - Perfromecne led campaigns via Meta Platfroms for the Cash for Gold products and Digital Gold.

Toyota Kirloskar Motor - Performance marketing for Commercial Vehicle Glanza. Marketing channels used - Facebook, Google and Car portals.
Other Clients - HDFC MF, Edelweiss MF, Relaxo Sparx, Jyothi Lab, Godrej
Script, HCL Jigsaw.

Key Responsibilities - Media Planning | Media Activation | Campaign Audits | New Business Pitches | Campaign Reporting | Team Lead

Clients & Delivery details

Nandu's Chicken (Retail & e-commerce) - Full funnel activity i.e. branding & performance campaign. Leveraging app & web assets to acquire new customers and focus on LTV via Marketing Channels Google, Facebook, SMS & e-mailers.

Aquawhite (e-commerce) - Create a market for character-based dental products for kids. Bought ROAS from 0.1 to 2.1 in 30 days. Paid channels using Google and Meta.

Coke/Kinley - Led App focused campaign to drive new users via Google UAC and Facebook.

IIFL Home Loans (Fin-tech) - Always-on monthly calendar organic post promotion on Social platforms. Led e-Kutumb webinar series campaign registration via paid Social channels.

Other Clients - Red Tape, Credentinvestment(U.K.), Junglee Games, Apollo Hospitals.

Key Responsibilities - Heading paid media Operations.
Campaign Optimization | Campaign Audits | New Business Pitches |
Campaign Reporting | Google Partner Lead

Clients Managed

Amity University -Amity Global Business SchoolGoogle & Facebook Ads
612league.com - One-stop solution for kids' outfits. Create/manage
Search and Shopping campaigns
Smytten App - Online shopping app for premium & cosmetic products.
M3M Builders - Performance Campaign on Google and Facebook
Fit-line Gym Equipment’s - Gym Equipments Solution Provider

Key Responsibilities

• New Business acquisition - Google Adwords