Microsoft Excel
Nikhil Srivastava
Team Lead : Digital Operations
Summary
Experienced and results-driven Team Lead with over 6 years in Digital Marketing and IT Services , leading high-performing teams and driving operational excellence. Proven expertise in managing Subject Matter Experts (SMEs), enhancing Google Analytics , Campaign Tracking , Data Reporting , and client delivery operations. Skilled in team leadership , strategic planning , stakeholder management , and process optimization . Strong technical background in SQL, GA4, GTM, Looker Studio, and Excel , with a track record of improving performance, reducing escalations, and aligning teams with business objectives. Adept at fostering a collaborative, growth-oriented work environment.
Overview
8
8
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Team Lead - Digital Operations
Cognizant
08.2023 - Current
- Managing high-performing teams based out of Gurgaon, Hyderabad & Manila and driving operational efficiency within the Digital Marketing and IT Services sectors.
- Currently leading a team of Subject Matter Experts (SMEs) specializing in Google Analytics, Digital Campaign Tracking, Data Reporting, and Client Delivery.
- Known for balancing team leadership and operational control while ensuring the timely execution of strategic initiatives.
- I bring a strong blend of technical expertise, stakeholder engagement, people development, and data-driven decision-making with a passion for solving problems and driving continuous improvement.
- Key Skills & Responsibilities: Team Leadership & Coaching, Strategic Execution, Operations Management, Analytics & Reporting, Project & Resource Management, Client & Stakeholder Management, Quality & Risk Oversight, Training & Documentation, Cross-Functional Collaboration.
Subject Matter Expert
Cognizant
08.2022 - 07.2023
- As a Subject Matter Expert (SME), I specialize in supporting the front-line operations team in resolving complex advertiser issues raised through consults.
- My role bridges the gap between client-facing support teams and technical resolution by providing expert guidance on Google Ads, Google Analytics, and Google Tag Manager.
- I work closely with the support team to ensure accurate, high-quality resolutions are delivered to advertisers, minimizing the need for further escalations to the wider L2 (Google FTE) teams.
- By reviewing, validating, and enhancing case responses, I help maintain service excellence and operational efficiency.
- A key part of my role also involves training and upskilling support agents on advanced and evolving topics across the Google Ads ecosystem.
- Core Responsibilities: Assisting support teams with complex advertiser queries, Providing expert-level guidance on Google Ads, GA4, GTM, and attribution models, Delivering training sessions and creating resources to strengthen product knowledge.
Senior Analyst
Vaco Binary Semantics LLP
04.2021 - 07.2022
- As a Senior Analyst, I serve as a dedicated resource for key global accounts, responsible for managing client requests and crafting data strategies to enhance product performance across digital platforms-particularly in shopping and e-commerce spaces.
- I collaborate with cross-functional and international stakeholders, ensuring timely updates and actionable insights aligned with account priorities and performance goals.
- Key responsibilities include: Managing and enhancing product data strategy for high-value client accounts, Analyzing and troubleshooting product data quality issues, Preparing detailed business documents, forecasts, and product-level insights.
Analyst
Vaco Binary Semantics LLP
04.2020 - 03.2021
- As an Analyst, I worked closely with global stakeholders to support key client accounts by enhancing product data quality and providing actionable insights.
- My role focused on driving customer satisfaction through high-quality service delivery, timely issue resolution, and proactive data improvement strategies.
- Key Responsibilities: Acted as a point of contact for assigned client accounts, Collaborated with global stakeholders to identify business needs, Analyzed and resolved issues within client product data.
Associate Analyst
Vaco Binary Semantics LLP
04.2018 - 03.2020
- As an Associate Analyst, I contributed to business insights, stakeholder engagement, and customer-focused initiatives by leveraging tools like Spreadsheets, SQL, and Looker Studio.
- My role was instrumental in supporting decision-making processes and enhancing the quality of service delivery across key accounts.
- Key Responsibilities: Worked with internal teams and external stakeholders to gather data requirements, Utilized SQL and Looker Studio to extract, transform, and visualize data.
Software Programmer
Okamant Information Technology Pvt Ltd
08.2017 - 03.2018
- Working as proactive and detail-oriented Software Programmer to join our team.
- This role involves direct interaction with clients, understanding their technical needs, and transforming those requirements into functional web applications using HTML, CSS, JavaScript, and SQL.
- Key Responsibilities: Collaborate with clients over virtual meetings, Develop responsive, user-friendly web applications, Translate client needs into technical specifications.
Software Programmer Trainee
ITCOIL Solutions Limited
03.2017 - 08.2017
- As a Software Programmer Trainee, my core objective was to learn and apply software development principles in real-time client projects.
- I actively participated in client meetings to understand project requirements and worked under the guidance of senior developers.
- Key Responsibilities: Attended client meetings, Assisted in developing and testing web applications, Learned and implemented technologies like HTML, CSS, JavaScript, and SQL.
Education
Bachelor of Technology (B.Tech.) - Computer Science Engineering
Teerthanker Mahaveer University
Moradabad, India 04.2013 - 2017.01
Skills
Process Optimization Expertise
Certification
Microsoft Excel
Publications
Study of LiFi Technology
Key Areas Of Expertise
- Team Leadership & Coaching
- Strategic Planning & Execution
- Operations & Workflow Optimization
- Digital Analytics & Insights
- Project & Resource Management
- Stakeholder & Client Communication
- Quality Assurance & Risk Management
- Performance Evaluation
- Knowledge Sharing & Training
- Cross-Functional Collaboration
Accomplishments
- Used Google Spreadsheets & App Script to develop ATS(Attendance Tracking System) to track the attendance with geo location and time of login.
- Collaborated with team of 10 SME in the development of Policy Account Suspension Project and helped the approximately 500 plus account Managers to uplift the suspension on the Google Ads Account.
- Collaborated with team of 8 SME in the development of Project which enables the AI capabilities of the Google Ads Engine.
- Reduced invalid consults by streamlining resolution workflows and equipping support agents with tools and guidance to handle complex queries effectively.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Timeline
Team Lead - Digital Operations
Cognizant
08.2023 - Current
Subject Matter Expert
Cognizant
08.2022 - 07.2023
Senior Analyst
Vaco Binary Semantics LLP
04.2021 - 07.2022
Analyst
Vaco Binary Semantics LLP
04.2020 - 03.2021
Associate Analyst
Vaco Binary Semantics LLP
04.2018 - 03.2020
Software Programmer
Okamant Information Technology Pvt Ltd
08.2017 - 03.2018
Software Programmer Trainee
ITCOIL Solutions Limited
03.2017 - 08.2017
Bachelor of Technology (B.Tech.) - Computer Science Engineering
Teerthanker Mahaveer University
04.2013 - 2017.01
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